Strive (NASDAQ: ASST) CEO Cole Ryan receives 702,856 restricted stock units

Rhea-AI Filing Summary

Cole Matthew Ryan reported acquisition or exercise transactions in this Form 4 filing.

Strive, Inc. director and Chief Executive Officer Cole Matthew Ryan reported receiving a grant of 702,856 Restricted Stock Units, each representing one share of Class A common stock. These RSUs vest in five equal 20% installments on September 12 of each year, starting from the applicable vesting commencement date, as long as he remains employed through each vesting date. Following this award, he holds 702,856 RSUs directly.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Cole Matthew Ryan

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Grant/Award	Restricted Stock Units	702,856	$0.00	--

Holdings After Transaction: Restricted Stock Units — 702,856 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cole Matthew Ryan

(Last) (First) (Middle)

C/O STRIVE, INC.

200 CRESCENT COURT, SUITE 1400

(Street)

DALLAS TEXAS 75201

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Strive, Inc. [ ASST ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/19/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(1)	03/19/2026		A		702,856		(1)	(1)	Class A Common Stock	702,856	(1)	702,856	D

Explanation of Responses:

1. The Restricted Stock Units vest as follows: 20% vests on each of the first five anniversaries of the applicable vesting commencement date (with the vesting dates always being on September 12 of each year), in all cases subject to the Reporting Person's continued employment through each applicable vesting date.

	/s/ Brian Logan Beirne, attorney-in-fact for Matthew Ryan Cole	03/19/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Strive, Inc. (ASST) disclose for Cole Matthew Ryan?

Strive, Inc. disclosed that CEO and director Cole Matthew Ryan received a grant of 702,856 Restricted Stock Units. Each RSU represents one share of Class A common stock and is a compensation award rather than an open-market stock purchase or sale.

How many Restricted Stock Units did the ASST CEO receive in this Form 4?

Cole Matthew Ryan received 702,856 Restricted Stock Units in this reported transaction. Each unit corresponds to one share of Class A common stock, and the award was recorded at a price of $0.00 per unit as a compensation grant.

What is the vesting schedule for Cole Matthew Ryan’s RSUs at Strive, Inc. (ASST)?

The RSUs vest in five equal tranches of 20% each on the first five anniversaries of the vesting commencement date. The vesting dates always fall on September 12, and vesting requires Ryan’s continued employment through each applicable vesting date.

Are the RSUs granted to the ASST CEO immediately owned as common shares?

The RSUs do not immediately convert into common shares. Instead, they represent a right to receive Class A common stock over time, with 20% of the award vesting on each of five annual September 12 dates, subject to continued employment.

Did Cole Matthew Ryan buy or sell ASST shares on the market in this filing?

This filing shows a grant of Restricted Stock Units, not an open-market trade. The award is categorized as a grant, award, or other acquisition, with no reported market purchases or sales of Strive, Inc. Class A common stock in this transaction.

What are Cole Matthew Ryan’s reported RSU holdings in ASST after this transaction?

After this grant, Cole Matthew Ryan is reported as directly holding 702,856 Restricted Stock Units. These RSUs are tied to Class A common stock and will convert into shares only as they vest over five annual September 12 vesting dates.