AppLovin (APP) director sells 163,910 shares under Rule 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Very Negative)

Form Type

Rhea-AI Filing Summary

AppLovin Corp director Eduardo Vivas reported open-market sales of 163,910 shares of Class A Common Stock on March 16, 2026. The trades were executed in multiple transactions at prices ranging from $446.88 to $465.27 per share under a pre-arranged Rule 10b5-1 trading plan adopted on December 10, 2025. Following these sales, Vivas directly holds 6,969,382.249 shares of AppLovin Class A Common Stock.

Insider Trade Summary 10b5-1

Net Seller: 163,910 shares ($74,331,211)

Net Sell 20 txns

Insider Vivas Eduardo

Role Director

Sold 163,910 shs ($74.33M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock	102	$446.88	$46K
Sale	Class A Common Stock	1,426	$447.49	$638K
Sale	Class A Common Stock	4,439	$448.53	$1.99M
Sale	Class A Common Stock	3,487	$449.48	$1.57M
Sale	Class A Common Stock	15,539	$450.53	$7.00M
Sale	Class A Common Stock	33,406	$451.50	$15.08M
Sale	Class A Common Stock	28,807	$452.50	$13.04M
Sale	Class A Common Stock	26,877	$453.48	$12.19M
Sale	Class A Common Stock	10,678	$454.45	$4.85M
Sale	Class A Common Stock	8,133	$455.45	$3.70M
Sale	Class A Common Stock	7,747	$456.53	$3.54M
Sale	Class A Common Stock	9,388	$457.46	$4.29M
Sale	Class A Common Stock	4,264	$458.52	$1.96M
Sale	Class A Common Stock	2,596	$459.37	$1.19M
Sale	Class A Common Stock	1,246	$460.29	$574K
Sale	Class A Common Stock	1,493	$461.53	$689K
Sale	Class A Common Stock	1,709	$462.42	$790K
Sale	Class A Common Stock	1,599	$463.41	$741K
Sale	Class A Common Stock	880	$464.54	$409K
Sale	Class A Common Stock	94	$465.27	$44K

Holdings After Transaction: Class A Common Stock — 7,133,190.249 shares (Direct)

Footnotes (1)

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 10, 2025. The sales were executed in multiple trades at prices ranging from $454.00 to $454.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $455.00 to $455.98. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $456.00 to $456.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $457.00 to $457.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $458.00 to $458.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $459.00 to $459.98. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $460.00 to $460.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $461.045 to $461.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $462.02 to $462.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $463.01 to $463.79. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. Certain of these securities are represented by Restricted Stock Units ("RSUs"). The sales were executed in multiple trades at prices ranging from $464.00 to $464.98. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $465.22 to $465.32. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $447.00 to $447.985. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $448.02 to $448.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $449.01 to $449.975. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $450.00 to $450.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $451.00 to $451.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $452.00 to $452.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price. The sales were executed in multiple trades at prices ranging from $453.00 to $453.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Form 4 Insider Transactions: What Each Field Means →

03/18/2026 - 04:20 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Vivas Eduardo

(Last)

(First)

(Middle)

1100 PAGE MILL ROAD

(Street)

PALO ALTO

CALIFORNIA

94304

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
AppLovin Corp [ APP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/16/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Class A Common Stock	03/16/2026		S⁽¹⁾		102	D	$446.88	7,133,190.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		1,426	D	$447.49⁽³⁾	7,131,764.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		4,439	D	$448.53⁽⁴⁾	7,127,325.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		3,487	D	$449.48⁽⁵⁾	7,123,838.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		15,539	D	$450.53⁽⁶⁾	7,108,299.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		33,406	D	$451.5⁽⁷⁾	7,074,893.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		28,807	D	$452.5⁽⁸⁾	7,046,086.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		26,877	D	$453.48⁽⁹⁾	7,019,209.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		10,678	D	$454.45⁽¹⁰⁾	7,008,531.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		8,133	D	$455.45⁽¹¹⁾	7,000,398.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		7,747	D	$456.53⁽¹²⁾	6,992,651.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		9,388	D	$457.46⁽¹³⁾	6,983,263.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		4,264	D	$458.52⁽¹⁴⁾	6,978,999.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		2,596	D	$459.37⁽¹⁵⁾	6,976,403.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		1,246	D	$460.29⁽¹⁶⁾	6,975,157.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		1,493	D	$461.53⁽¹⁷⁾	6,973,664.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		1,709	D	$462.42⁽¹⁸⁾	6,971,955.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		1,599	D	$463.41⁽¹⁹⁾	6,970,356.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		880	D	$464.54⁽²⁰⁾	6,969,476.249⁽²⁾	D
Class A Common Stock	03/16/2026		S⁽¹⁾		94	D	$465.27⁽²¹⁾	6,969,382.249⁽²⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 10, 2025.

2. Certain of these securities are represented by Restricted Stock Units ("RSUs").

3. The sales were executed in multiple trades at prices ranging from $447.00 to $447.985. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

4. The sales were executed in multiple trades at prices ranging from $448.02 to $448.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

5. The sales were executed in multiple trades at prices ranging from $449.01 to $449.975. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

6. The sales were executed in multiple trades at prices ranging from $450.00 to $450.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

7. The sales were executed in multiple trades at prices ranging from $451.00 to $451.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

8. The sales were executed in multiple trades at prices ranging from $452.00 to $452.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

9. The sales were executed in multiple trades at prices ranging from $453.00 to $453.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

10. The sales were executed in multiple trades at prices ranging from $454.00 to $454.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

11. The sales were executed in multiple trades at prices ranging from $455.00 to $455.98. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

12. The sales were executed in multiple trades at prices ranging from $456.00 to $456.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

13. The sales were executed in multiple trades at prices ranging from $457.00 to $457.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

14. The sales were executed in multiple trades at prices ranging from $458.00 to $458.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

15. The sales were executed in multiple trades at prices ranging from $459.00 to $459.98. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

16. The sales were executed in multiple trades at prices ranging from $460.00 to $460.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

17. The sales were executed in multiple trades at prices ranging from $461.045 to $461.99. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

18. The sales were executed in multiple trades at prices ranging from $462.02 to $462.995. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

19. The sales were executed in multiple trades at prices ranging from $463.01 to $463.79. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

20. The sales were executed in multiple trades at prices ranging from $464.00 to $464.98. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

21. The sales were executed in multiple trades at prices ranging from $465.22 to $465.32. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price.

Remarks:

Exhibit 24 - Power of Attorney

	/s/ Gordon Grafft, Attorney-in-fact	03/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did AppLovin (APP) director Eduardo Vivas report?

Eduardo Vivas reported selling 163,910 AppLovin Class A shares. The transactions occurred on March 16, 2026 through multiple open-market sales, as disclosed in a Form 4 insider filing with the SEC.

At what prices did Eduardo Vivas sell AppLovin (APP) shares?

The reported AppLovin share sales occurred between $446.88 and $465.27 per share. Individual trades were executed in narrower price bands, with weighted average prices disclosed and detailed price-breakdowns available on request from the reporting person.

How many AppLovin (APP) shares does Eduardo Vivas hold after the sale?

After the reported transactions, Eduardo Vivas holds 6,969,382.249 AppLovin Class A shares. This figure reflects his direct ownership following the March 16, 2026 open-market sales totaling 163,910 shares.

Was the AppLovin (APP) insider sale by Eduardo Vivas pre-planned?

Yes, the sales were executed under a Rule 10b5-1 trading plan. The filing notes that Vivas adopted this pre-arranged plan on December 10, 2025, which schedules trades in advance under specified conditions.

How many separate AppLovin (APP) sale transactions did the Form 4 report?

The Form 4 reports 20 separate open-market sale transactions. All involve AppLovin Class A Common Stock on March 16, 2026, with each transaction disclosed with share amounts, prices, and resulting direct holdings.

Did the AppLovin (APP) Form 4 involve any derivatives or option exercises?

No, the reported transactions all involve non-derivative Class A Common Stock. The derivative section of the filing shows no option exercises or other derivative trades, and the derivative position summary is empty.