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Amazon (AMZN) Stores CEO Douglas Herrington sells 1,000 shares under 10b5-1 plan

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

AMAZON COM INC executive Douglas J. Herrington reported an open-market sale of 1,000 common shares at $204.25 each. The sale on March 2, 2026 was made under a pre-arranged Rule 10b5-1 trading plan adopted on November 10, 2025.

After this transaction, he directly owned 521,361 common shares and indirectly held 6,599.312 shares through an Amazon.com 401(k) plan account.

Positive

  • None.

Negative

  • None.
Insider Herrington Douglas J
Role CEO Worldwide Amazon Stores
Sold 1,000 shs ($204K)
Type Security Shares Price Value
Sale Common Stock, par value $.01 per share 1,000 $204.25 $204K
holding Common Stock, par value $.01 per share -- -- --
Holdings After Transaction: Common Stock, par value $.01 per share — 521,361 shares (Direct); Common Stock, par value $.01 per share — 6,599.312 shares (Indirect, Amazon.com 401(k) plan account)
Footnotes (1)
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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Herrington Douglas J

(Last) (First) (Middle)
P.O. BOX 81226

(Street)
SEATTLE WA 98108-1226

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
CEO Worldwide Amazon Stores
3. Date of Earliest Transaction (Month/Day/Year)
03/02/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, par value $.01 per share 03/02/2026 S(1) 1,000 D $204.25 521,361 D
Common Stock, par value $.01 per share 6,599.312 I Amazon.com 401(k) plan account
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.
Remarks:
/s/ by Susan K. Jong as attorney-in-fact for Douglas J. Herrington, CEO Worldwide Amazon Stores 03/04/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did AMZN executive Douglas J. Herrington report?

Douglas J. Herrington reported selling 1,000 shares of Amazon common stock in an open-market transaction at $204.25 per share. The filing also shows updated direct and indirect share holdings following this sale.

Was the AMZN stock sale by Douglas J. Herrington under a Rule 10b5-1 plan?

Yes. The sale was executed pursuant to a Rule 10b5-1 trading plan adopted by Douglas J. Herrington on November 10, 2025. Such plans pre-schedule trades to reduce concerns about trading on material nonpublic information.

How many AMZN shares does Douglas J. Herrington own after this Form 4?

After the reported sale, Douglas J. Herrington directly owned 521,361 Amazon common shares. He also indirectly held 6,599.312 shares through an Amazon.com 401(k) plan account, according to the filing’s ownership details.

What role does Douglas J. Herrington hold at Amazon (AMZN)?

Douglas J. Herrington is identified as an officer with the title “CEO Worldwide Amazon Stores.” This role classification comes directly from the insider ownership information included in the Form 4 filing.

What types of AMZN holdings are reported for Douglas J. Herrington?

The filing reports both direct and indirect ownership for Douglas J. Herrington. He holds Amazon common stock directly and also has an indirect position through an Amazon.com 401(k) plan account, with separate post-transaction share figures for each.

How many AMZN shares were sold in this Form 4 transaction?

The Form 4 shows that 1,000 shares of Amazon common stock were sold. These shares were sold in an open-market or private transaction at a reported price of $204.25 per share on March 2, 2026.
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2.25T
9.76B
Internet Retail
Retail-catalog & Mail-order Houses
Link
United States
SEATTLE