Affirm (NASDAQ: AFRM) CFO sells 36,401 shares after option exercises

Rhea-AI Filing Summary

Affirm Holdings, Inc. Chief Financial Officer Robert O'Hare reported multiple stock option exercises and a share sale. On January 5, 2026, he exercised several stock options for Class A common stock at exercise prices of $17.19, $22.30, $23.35, $41.80, $44.06 and $57.59, receiving corresponding shares that increased his direct holdings.

That same day, he sold 36,401 shares of Class A common stock at a price of $80.00 per share, leaving him with 1,368 shares of Class A common stock held directly. The filing states that the reported sales were made under a Rule 10b5-1 trading plan adopted on June 12, 2025. Several option grants continue to vest in monthly installments, contingent on his ongoing service with Affirm.

Insider Trade Summary

Net Seller: 36,401 shares ($2,912,080)

Net Sell 13 txns

Insider O'Hare Robert

Role Chief Financial Officer

Sold 36,401 shs ($2.91M)

Type	Security	Shares	Price	Value
Exercise	Stock Option (Right to Buy)	3,730	$0.00	--
Exercise	Stock Option (Right to Buy)	11,347	$0.00	--
Exercise	Stock Option (Right to Buy)	5,118	$0.00	--
Exercise	Stock Option (Right to Buy)	9,704	$0.00	--
Exercise	Stock Option (Right to Buy)	3,996	$0.00	--
Exercise	Stock Option (Right to Buy)	2,506	$0.00	--
Exercise	Class A Common Stock	3,730	$41.80	$156K
Exercise	Class A Common Stock	11,347	$17.19	$195K
Exercise	Class A Common Stock	5,118	$22.30	$114K
Exercise	Class A Common Stock	9,704	$23.35	$227K
Exercise	Class A Common Stock	3,996	$44.06	$176K
Exercise	Class A Common Stock	2,506	$57.59	$144K
Sale	Class A Common Stock	36,401	$80.00	$2.91M

Holdings After Transaction: Stock Option (Right to Buy) — 1,866 shares (Direct); Class A Common Stock — 5,098 shares (Direct)

Footnotes (1)

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date. The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date. The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

O'Hare Robert

(Last) (First) (Middle)

650 CALIFORNIA STREET

(Street)

SAN FRANCISCO CA 94108

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Affirm Holdings, Inc. [ AFRM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
01/05/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	01/05/2026		M		3,730(1)	A	$41.8	5,098	D
Class A Common Stock	01/05/2026		M		11,347(1)	A	$17.19	16,445	D
Class A Common Stock	01/05/2026		M		5,118(1)	A	$22.3	21,563	D
Class A Common Stock	01/05/2026		M		9,704(1)	A	$23.35	31,267	D
Class A Common Stock	01/05/2026		M		3,996(1)	A	$44.06	35,263	D
Class A Common Stock	01/05/2026		M		2,506(1)	A	$57.59	37,769	D
Class A Common Stock	01/05/2026		S		36,401(1)	D	$80	1,368	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Option (Right to Buy)	$41.8	01/05/2026		M			3,730(1)	(2)	03/02/2032	Class A Common Stock	3,730	$0	1,866	D
Stock Option (Right to Buy)	$17.19	01/05/2026		M			11,347(1)	(3)	07/01/2032	Class A Common Stock	11,347	$0	17,023	D
Stock Option (Right to Buy)	$22.3	01/05/2026		M			5,118(1)	(4)	09/16/2032	Class A Common Stock	5,118	$0	10,239	D
Stock Option (Right to Buy)	$23.35	01/05/2026		M			9,704(1)	(5)	09/13/2033	Class A Common Stock	9,704	$0	48,526	D
Stock Option (Right to Buy)	$44.06	01/05/2026		M			3,996(1)	(6)	09/16/2034	Class A Common Stock	3,996	$0	31,969	D
Stock Option (Right to Buy)	$57.59	01/05/2026		M			2,506(1)	(7)	11/12/2034	Class A Common Stock	2,506	$0	21,294	D

Explanation of Responses:

1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025.

2. The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

3. The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

4. The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

5. The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

6. The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

7. The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

Remarks:

	/s/ Josh Samples, Attorney-in-Fact	01/07/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Affirm (AFRM) disclose in this Form 4 filing?

The filing shows Chief Financial Officer Robert O'Hare exercised multiple stock options and sold 36,401 shares of Affirm Class A common stock on January 5, 2026.

How many Affirm (AFRM) shares did the CFO sell and at what price?

Robert O'Hare sold 36,401 shares of Affirm Class A common stock at a price of $80.00 per share, according to the Form 4.

Were the Affirm (AFRM) CFO’s share sales under a Rule 10b5-1 plan?

Yes. A footnote states the sales reported in this Form 4 were made under a Rule 10b5-1 trading plan adopted on June 12, 2025.

How many Affirm (AFRM) shares does the CFO own after these transactions?

Following the reported transactions, Robert O'Hare directly owns 1,368 shares of Affirm Class A common stock.

What stock options did the Affirm (AFRM) CFO exercise in this Form 4?

He exercised multiple stock options (rights to buy) for Class A common stock with exercise prices of $17.19, $22.30, $23.35, $41.80, $44.06 and $57.59 on January 5, 2026.

How do the Affirm (AFRM) CFO’s stock options vest?

Footnotes state that several option grants vest in 48 equal monthly installments, or with 25% vesting on specific dates followed by 36 monthly installments, all subject to his continuous service with Affirm.