Company Description
36Kr Holdings Inc. (NASDAQ: KRKR) is described as a prominent brand and pioneering platform dedicated to serving New Economy participants in China. The company’s stated mission is to empower New Economy participants to achieve more by combining high-quality content with a range of business services. According to its public disclosures, 36Kr began with New Economy-focused content offerings that cover a variety of industries in China’s New Economy through diverse distribution channels, and has since expanded into multiple service lines that support enterprises and investors.
36Kr conducts its business mainly through subsidiaries, a variable interest entity (VIE), and subsidiaries of the VIE. The group focuses on providing content and business services to New Economy participants in the People’s Republic of China. Its content production process includes content creation, content editing, screening and monitoring, and content distribution. Based on company statements, 36Kr is supported by a comprehensive database and strong data analytics capabilities, which underpin both its media presence and its business services.
The company reports that it generates revenue primarily from three categories: online advertising services, enterprise value-added services, and subscription services. Online advertising services are a major revenue contributor and have included advertising from clients such as technology and internet companies, as noted in its financial communications. Enterprise value-added services and subscription services are positioned to address the evolving needs of New Economy companies as well as the upgrading needs of more traditional companies that are adapting to China’s New Economy environment.
36Kr emphasizes an omnichannel content dissemination strategy and a multi-format approach. Its official accounts span various social media and online platforms in China, and the company regularly highlights growth in the number of followers across these channels as a key operating metric. The company also develops and operates branded events and conference IPs, such as the WISE Business Kings Conference and the AI Partner Conference, which bring together business leaders, technology companies, investors, and other market participants to discuss topics including artificial intelligence, intelligent hardware, life sciences, retail, and investment.
In addition to content and events, 36Kr has introduced AI-enabled tools and services. Public announcements describe offerings such as "AI Media Coverage" and "36Kr Corporate Omni-Intelligence," which are used to generate AI-driven reports and provide corporate information services. The company has also collaborated with partners to launch products like the "36Kr Market Watch" WeChat mini program, which uses artificial intelligence to curate daily newsletters and business news highlights for public companies in the A-share market based on criteria such as stock interest, trading volume, and discussion rankings.
36Kr’s industrial and capital markets-related services include initiatives such as an IPO Acceleration Camp, developed with law firms and other professional service providers to create a listing support framework for enterprises. The company also references a "36Kr Industry Future" channel, which focuses on sectors such as low-altitude economy, commercial aerospace, and advanced manufacturing, aiming to connect enterprises across industrial chains with local government entities. Through these activities, 36Kr positions itself as a platform that aligns content distribution, resource matching, and capital market services for New Economy companies.
From a corporate governance perspective, 36Kr is a foreign private issuer that files annual reports on Form 20-F and current reports on Form 6-K with the U.S. Securities and Exchange Commission. The company has disclosed a capital structure initiative involving the creation and issuance of Class C ordinary shares with enhanced voting rights, designed to strengthen corporate stability and consolidate voting power with a key shareholder. These disclosures illustrate how 36Kr uses its SEC filings to communicate material changes in capital structure and governance to investors.
Overall, 36Kr Holdings Inc. presents itself as a China-focused New Economy platform that combines media, data, AI tools, and business services. Its operations are substantially located in the PRC, and its stock is listed on the Nasdaq Global Market under the ticker symbol KRKR. Through content, advertising, enterprise services, and subscription products, the company aims to serve entrepreneurs, technology companies, and investors participating in China’s evolving New Economy.
Stock Performance
36Kr Holdings (KRKR) stock last traded at $4.29. Over the past 12 months, the stock has gained 7.5%. At a market capitalization of $7.5M, KRKR is classified as a micro-cap stock with approximately 2.0M shares outstanding.
Latest News
36Kr Holdings has 10 recent news articles. Of the recent coverage, 5 articles coincided with positive price movement and 5 with negative movement. Key topics include earnings, earnings date, AI, conferences, crypto. View all KRKR news →
SEC Filings
36Kr Holdings has filed 5 recent SEC filings, including 3 Form 3, 1 Form 4, 1 Form 3/A. The most recent filing was submitted on March 30, 2026. SEC filings provide transparency into a company's financial condition, material events, and regulatory compliance. View all KRKR SEC filings →
Financial Highlights
36Kr Holdings generated $59.3M in revenue over the trailing twelve months, retaining a 32.4% gross margin, operating income reached -$41.0M (-69.1% operating margin), and net income was -$42.8M, reflecting a -72.2% net profit margin. Diluted earnings per share stood at $-0.04. The company generated -$2.6M in operating cash flow. With a current ratio of 2.99, the balance sheet reflects a strong liquidity position.
Upcoming Events
Short Interest History
Short interest in 36Kr Holdings (KRKR) currently stands at 560 shares, up 18.6% from the previous reporting period, representing 0.0% of the float. Over the past 12 months, short interest has decreased by 96.8%. This relatively low short interest suggests limited bearish sentiment.
Days to Cover History
Days to cover for 36Kr Holdings (KRKR) currently stands at 1.0 days. This low days-to-cover ratio indicates high liquidity, allowing short sellers to quickly exit positions if needed. The days to cover has decreased 31.5% over the past year, suggesting improved liquidity for short covering. The ratio has shown significant volatility over the period, ranging from 1.0 to 5.7 days.
KRKR Company Profile & Sector Positioning
36Kr Holdings (KRKR) operates in the Advertising Agencies industry within the broader Communication Services sector and is listed on the NASDAQ.
Investors comparing KRKR often look at related companies in the same sector, including Dolphin Entmt Inc (DLPN), Direct Digital Holdings, Inc. (DRCT), Cheer Holding (CHR), Token Cat Ltd (TC), and Lendway Inc (LDWY). Comparing financial metrics, valuation ratios, and stock performance across these peers can help investors evaluate KRKR's relative position within its industry.