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SEGG Media (NASDAQ: SEGG, LTRYW) named Panmaya LLC dba International Gaming Alliance (IGA) as the first partner under its new Lottery.com global affiliate program, exporting the Lottery.com brand into Latin America and Canada via an affiliate-based model rather than operating games directly.
According to SEGG Media, IGA will fund new market launches, handle licensing, marketing and customer acquisition, and absorb early-stage operational costs, while SEGG Media retains brand and strategic oversight. SEGG Media’s proprietary gaming platforms, including its 2025-acquired Spektrum international lottery technology, will be deployed by IGA in each new market. The Lottery.com website is planned to relaunch as an information and affiliate hub with localized content for Latin America and Canada, with IGA managing day-to-day operations under SEGG Media’s oversight. Specific markets, commercial terms, and launch timing will be announced later.
SEGG Media (NASDAQ: SEGG, LTRYW) is in advanced, exclusive discussions to acquire UK gaming and casino assets that include a non-remote (land-based) casino operating license and a regulated online gambling platform. The proposed expansion would add a regulated physical casino and online gaming to SEGG Media’s existing sports, gaming and entertainment portfolio.
According to SEGG Media, the target UK market operates under a robust, player-focused regulatory framework, with the British gambling industry generating approximately £16.8 billion in Gross Gambling Yield for the year ended March 31, 2025, including £7.8 billion from online gambling. The company has worked with advisors for months, aims to sign definitive agreements this quarter and plans to begin generating revenue by Christmas, while stressing there is no assurance a transaction will be completed and that any deal remains subject to due diligence, regulatory approvals and definitive documentation.
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SEGG Media (Nasdaq: SEGG, LTRYW) announced that Sports.com Predict, its real-time sports prediction market platform, has moved from a limited, waitlist-based rollout to full public access in jurisdictions where such markets are permitted. According to SEGG Media, this shift supports its strategy of building a recurring, transaction-based revenue stream tied to user activity.
The platform now offers 1,195 prediction markets after the addition of 18 new sports categories, although some categories do not yet have live markets due to seasonal schedules. Management highlights that Sports.com Predict scales through transaction fees, which they view as a potential high-margin revenue source that grows with usage rather than content spend. SEGG Media plans to keep expanding market coverage over time, subject to user demand, platform performance, and regulatory requirements, and notes that access will continue to vary by jurisdiction.
SEGG Media (Nasdaq: SEGG, LTRYW) announced that Sports.com Predict Team Miami Powered by Magnus secured third place at the E1 Monaco GP, marking the team’s first podium in 13 races this season. Driver Timmy Hansen finished third in Final 2, with teammate Rianna O’Meara-Hunt contributing throughout qualifying and race rounds.
The result showcases Sports.com Predict’s title sponsorship of Team Miami at a marquee UIM E1 World Championship event and lifts the team to seventh in the 2026 standings with 50 points. Sports.com Predict is Title Sponsor of Team Miami and Official Prediction Partner of the 2026 E1 season, integrating branding, fan engagement, and exclusive prediction market rights across the series.
Sports Entertainment Gaming Global (NASDAQ: SEGG) announced that its Sports.com Predict platform has been named the Official Prediction Partner of E1, the all-electric UIM E1 World Championship presented by PIF, for the 2026 season. The deal grants exclusive prediction market rights and deep integration across E1’s fan journey, including branding, digital and social activations, QR-enabled experiences, hospitality, content and broadcast elements, while operating only in permitted jurisdictions.
SEGG Media (NASDAQ: SEGG) reported strategic progress in 2026 following its acquisition of Veloce Media Group, expanding into a diversified global sports, motorsport, gaming and creator-led digital media platform. According to the company, its owned media ecosystem now generates over 500 million monthly digital views and operates on approximately $131.5 million in pro forma assets. SEGG has broadened revenue streams across digital advertising, sponsorship, commerce, creator services, esports and gaming, and added commercial relationships with brands such as Microsoft, Visa, Hilton, LEGO, McLaren and Revolut.
On the regulatory front, SEGG filed its Form 10-K and received a partial compliance letter from Nasdaq. It now has one remaining outstanding filing, the Form 10-Q for the quarter ended March 31, 2026, which the company aims to complete in the near term.
SEGG Media (NASDAQ: SEGG) reported the successful completion of a week-long Quadrant x Shopify pop-up at London’s Outernet during the 2026 British Grand Prix week. The activation drew more than 10,000 Quadrant fans into a premium retail space and generated 5.8 million social media impressions.
According to SEGG Media, the event converted its digital audience into higher-margin commerce, sponsorship and experiential revenue opportunities via exclusive Quadrant merchandise and a partnership with Shopify’s commerce platform. Management views the activation as a scalable blueprint to create multiple recurring revenue streams and support long-term shareholder value.
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SEGG Media (NASDAQ: SEGG) reports strong Q2 2026 commercial momentum across Veloce and Quadrant, driven by new and expanded partnerships and brand integrations.
The $61 million Veloce acquisition, adding about $20 million in annual revenue, is supported by deals with That Prize Guy, Marex, Revolut and global brands like Audi, Puma and Xbox, which SEGG Media expects to contribute to revenue throughout 2026.