Zevia Releases Holiday Ad Shining Light on Artificiality - both in Commercials and in Soda

Rhea-AI Summary

Zevia PBC has released a holiday ad titled 'Break from Artificial' that parodies Coca-Cola's recent AI-generated commercial. The ad highlights the contrast between artificial elements in both commercials and sodas, featuring exaggerated AI imagery before transitioning to real people enjoying Zevia's naturally sweetened beverages. The campaign represents Zevia's biggest marketing investment to date, promoting their portfolio of 18 zero-sugar sodas that are made without artificial sweeteners, colors, or flavors. The company, launched in 2007, positions itself as an affordable better-for-you alternative to traditional sodas, featuring popular flavors like Cola, Creamy Root Beer, and their new Cran-Raspberry variant.

Positive

• Largest marketing investment in company history to increase brand awareness
• Extensive product portfolio with 18 zero-sugar naturally sweetened sodas
• Positioned as an affordable alternative in the premium-priced better-for-you segment

Negative

• None.

Zevia, the zero sugar naturally sweetened better-for-you soda, "Pokes the Polar Bear" by responding to Coca-Cola's AI holiday ad with a lighthearted parody that offers Zevia as a solution to artificial problems

LOS ANGELES, Dec. 3, 2024 /PRNewswire/ -- Zevia PBC, the zero sugar, naturally sweetened beverage company, released its holiday ad titled, "Break from Artificial," taking on the weird and concerning parts of artificiality – both in commercials and in soda. After Coca-Cola recently received backlash for releasing an AI-generated commercial that lacked realness and authenticity, Zevia saw an opportunity to create an ad parodying the unpleasant reality of artificiality and creating awareness for its naturally delicious soda as an alternative.

In the ad, Zevia playfully uses exaggerated AI imagery – Santa flying in on a drone instead of a sleigh, a polar bear eating presents instead of giving them, and absurdly artificial people enjoying artificial brown beverages. Its intent is to entertain viewers with lighthearted content while showcasing how artificial things are troubling – from Coca-Cola's holiday ad which has been criticized for not showing authentic scenes or emotions to traditional soda which is filled with artificial ingredients. At the end, the ad transitions to real people enjoying naturally delicious Zevia® beverages, making the case that consumers craving something more real should consider Zevia, a clearly delicious, not suspicious soda with zero sugar, and made without artificial sweeteners, colors or flavors.

"Artificial things can be convenient, but they can also be concerning to people – from AI videos without the feeling of human connection to sodas with artificial ingredients," said Zevia Chief Marketing Officer Kirsten Suarez. "While our lighthearted parody ad aims to entertain in response to the increasing use of AI in marketing, we hope it starts a conversation about Zevia being a great alternative to artificial sodas. To help spur those conversations, we're getting bold beyond this specific holiday ad with Zevia's biggest ever investment levels in marketing to increase awareness and interest of our better-for-you soda brand."

Launched in 2007 as an alternative soft drink to traditional brands for those looking to avoid both sugars and artificial ingredients, Zevia has been guided by its mission to address global health challenges. Zevia has also focused on accessibility and is a significantly more affordable better-for-you soda brand versus premium priced competitors.

Zevia's full soda portfolio includes 18 delicious zero sugar naturally sweetened sodas, including top-selling flavors such as Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale, and Orange Soda, new soda flavor Cran-Raspberry, along with limited-edition flavor and recently launched online exclusive, Salted Caramel. All Zevia® beverages have zero artificial colors, zero artificial flavors, zero artificial sweeteners, and are naturally sweetened with plant-based ingredients that are Non-GMO Project verified.

To learn more about Zevia and find Zevia® products at a store near you, visit Zevia.com

About Zevia
Zevia PBC (NYSE: ZVIA), a Delaware public benefit corporation designated as a "Certified B Corporation," is focused on addressing the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages. All Zevia® beverages are made with a handful of simple, plant-based ingredients, contain no artificial sweeteners, and are Non-GMO Project verified, gluten-free, Kosher, and vegan. Zevia is distributed in more than 37,000 retail locations in the U.S. and Canada through a diverse network of major retailers in the food, drug, warehouse club, mass, natural and ecommerce channels.

(ZEVIA-F)

Contacts

Media
Greg Avdoian
Edible, Inc
Greg.Avdoian@Edible-Inc.com

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SOURCE Zevia

FAQ

What is Zevia's new holiday ad campaign about in 2024?

Zevia's 2024 holiday ad 'Break from Artificial' parodies Coca-Cola's AI-generated commercial, highlighting the contrast between artificial elements in both advertising and sodas while promoting Zevia as a natural alternative.

How many different soda flavors does Zevia (ZVIA) currently offer?

Zevia offers 18 different zero-sugar naturally sweetened soda flavors, including Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale, Orange Soda, and new flavors like Cran-Raspberry and Salted Caramel.

What makes Zevia (ZVIA) different from traditional sodas?

Zevia sodas contain zero artificial sweeteners, colors, or flavors, are naturally sweetened with plant-based ingredients, are Non-GMO Project verified, and contain zero sugar while being more affordable than premium-priced competitors.