Zevia Releases Holiday Ad Shining Light on Artificiality - both in Commercials and in Soda
Zevia PBC has released a holiday ad titled 'Break from Artificial' that parodies Coca-Cola's recent AI-generated commercial. The ad highlights the contrast between artificial elements in both commercials and sodas, featuring exaggerated AI imagery before transitioning to real people enjoying Zevia's naturally sweetened beverages. The campaign represents Zevia's biggest marketing investment to date, promoting their portfolio of 18 zero-sugar sodas that are made without artificial sweeteners, colors, or flavors. The company, launched in 2007, positions itself as an affordable better-for-you alternative to traditional sodas, featuring popular flavors like Cola, Creamy Root Beer, and their new Cran-Raspberry variant.
Zevia PBC ha lanciato un annuncio per le festività intitolato 'Break from Artificial' che prende in giro il recente spot pubblicitario generato dall'IA di Coca-Cola. L'annuncio evidenza il contrasto tra gli elementi artificiali in entrambi gli spot e le bibite, presentando immagini esagerate create dall'IA prima di passare a persone reali che gustano le bevande naturalmente dolcificate di Zevia. La campagna rappresenta il più grande investimento pubblicitario di Zevia fino ad ora, promuovendo il loro portafoglio di 18 bibite senza zucchero fatte senza dolcificanti, coloranti o aromi artificiali. L'azienda, lanciata nel 2007, si posiziona come un'alternativa economica e salutare alle bibite tradizionali, con gusti popolari come Cola, Creamy Root Beer e la loro nuova variante Cran-Raspberry.
Zevia PBC ha lanzado un anuncio para las festividades titulado 'Break from Artificial' que parodia el reciente comercial generado por IA de Coca-Cola. El anuncio destaca el contraste entre los elementos artificiales en ambos comerciales y refrescos, presentando imágenes exageradas generadas por IA antes de cambiar a personas reales disfrutando de las bebidas naturalmente endulzadas de Zevia. La campaña representa la mayor inversión en marketing de Zevia hasta la fecha, promocionando su portafolio de 18 refrescos sin azúcar que se elaboran sin endulzantes, colorantes o sabores artificiales. La empresa, lanzada en 2007, se posiciona como una alternativa asequible y más saludable a los refrescos tradicionales, presentando sabores populares como Cola, Creamy Root Beer y su nueva variante Cran-Raspberry.
Zevia PBC는 'Break from Artificial'이라는 제목의 휴가 광고를 출시했으며, 이는 Coca-Cola의 최근 AI 생성 광고를 패러디합니다. 이 광고는 두 광고와 음료수에서 인공 요소의 대비를 강조하며, 실제 사람들로 전환되어 Zevia의 자연적으로 단 음료수를 즐기는 모습을 보여줍니다. 이 캠페인은 Zevia가 지금까지 진행한 가장 큰 마케팅 투자로, 인공 감미료, 색소, 향료 없이 제조된 18종의 제로 설탕 음료수 포트폴리오를 홍보합니다. 2007년에 설립된 이 회사는 전통 음료수에 비해 저렴하고 건강에 좋은 대안으로 자리잡고 있으며, Cola, Creamy Root Beer 및 새로운 Cran-Raspberry 변형과 같은 인기 있는 맛을 제공합니다.
Zevia PBC a lancé une publicité pour les vacances intitulée 'Break from Artificial' qui parodie la récente publicité générée par IA de Coca-Cola. La publicité met en évidence le contraste entre les éléments artificiels dans les deux publicités et les sodas, présentant des images exagérées générées par IA avant de faire la transition vers des personnes réelles appréciant les boissons naturellement sucrées de Zevia. La campagne représente le plus grand investissement marketing de Zevia à ce jour, promouvant leur portefeuille de 18 sodas sans sucre fabriqués sans édulcorants, colorants ni arômes artificiels. L'entreprise, fondée en 2007, se positionne comme une alternative économique et meilleure pour la santé aux sodas traditionnels, avec des saveurs populaires comme Cola, Creamy Root Beer et leur nouvelle variante Cran-Raspberry.
Zevia PBC hat eine Ferienanzeige mit dem Titel 'Break from Artificial' veröffentlicht, die das kürzlich von KI erzeugte Werbevideo von Coca-Cola parodiert. Die Anzeige hebt den Kontrast zwischen den künstlichen Elementen in beiden Anzeigen und Getränken hervor, wobei übertriebene KI-Bilder gezeigt werden, bevor zu echten Menschen gewechselt wird, die Zevias natürlich gesüßte Getränke genießen. Die Kampagne stellt die bisher größte Marketinginvestition von Zevia dar und bewirbt ihr Portfolio von 18 zuckerfreien Limonaden, die ohne künstliche Süßstoffe, Farben oder Aromen hergestellt werden. Das 2007 gegründete Unternehmen positioniert sich als erschwingliche, gesündere Alternative zu traditionellen Limonaden und bietet beliebte Geschmäcker wie Cola, Creamy Root Beer und ihre neue Cran-Raspberry-Variante an.
- Largest marketing investment in company history to increase brand awareness
- Extensive product portfolio with 18 zero-sugar naturally sweetened sodas
- Positioned as an affordable alternative in the premium-priced better-for-you segment
- None.
Insights
This holiday marketing campaign, while creative, lacks substantial business impact. The parody of Coca-Cola's AI-generated ad is an interesting PR move, but without specific marketing budget figures or sales projections, its potential ROI remains unclear. While Zevia mentions their "biggest ever investment levels in marketing," no concrete figures are provided to assess the financial implications.
The company's positioning as an affordable better-for-you alternative in the premium soda segment is noteworthy, but this campaign alone is unlikely to significantly affect market share or stock performance. The expansion of their product line to 18 flavors shows operational growth, but without sales data or market penetration metrics, the impact is difficult to quantify.
Zevia, the zero sugar naturally sweetened better-for-you soda, "Pokes the Polar Bear" by responding to Coca-Cola's AI holiday ad with a lighthearted parody that offers Zevia as a solution to artificial problems
In the ad, Zevia playfully uses exaggerated AI imagery – Santa flying in on a drone instead of a sleigh, a polar bear eating presents instead of giving them, and absurdly artificial people enjoying artificial brown beverages. Its intent is to entertain viewers with lighthearted content while showcasing how artificial things are troubling – from Coca-Cola's holiday ad which has been criticized for not showing authentic scenes or emotions to traditional soda which is filled with artificial ingredients. At the end, the ad transitions to real people enjoying naturally delicious Zevia® beverages, making the case that consumers craving something more real should consider Zevia, a clearly delicious, not suspicious soda with zero sugar, and made without artificial sweeteners, colors or flavors.
"Artificial things can be convenient, but they can also be concerning to people – from AI videos without the feeling of human connection to sodas with artificial ingredients," said Zevia Chief Marketing Officer Kirsten Suarez. "While our lighthearted parody ad aims to entertain in response to the increasing use of AI in marketing, we hope it starts a conversation about Zevia being a great alternative to artificial sodas. To help spur those conversations, we're getting bold beyond this specific holiday ad with Zevia's biggest ever investment levels in marketing to increase awareness and interest of our better-for-you soda brand."
Launched in 2007 as an alternative soft drink to traditional brands for those looking to avoid both sugars and artificial ingredients, Zevia has been guided by its mission to address global health challenges. Zevia has also focused on accessibility and is a significantly more affordable better-for-you soda brand versus premium priced competitors.
Zevia's full soda portfolio includes 18 delicious zero sugar naturally sweetened sodas, including top-selling flavors such as Cola, Creamy Root Beer, Vanilla Cola, Black Cherry, Ginger Ale, and Orange Soda, new soda flavor Cran-Raspberry, along with limited-edition flavor and recently launched online exclusive, Salted Caramel. All Zevia® beverages have zero artificial colors, zero artificial flavors, zero artificial sweeteners, and are naturally sweetened with plant-based ingredients that are Non-GMO Project verified.
To learn more about Zevia and find Zevia® products at a store near you, visit Zevia.com
About Zevia
Zevia PBC (NYSE: ZVIA), a Delaware public benefit corporation designated as a "Certified B Corporation," is focused on addressing the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages. All Zevia® beverages are made with a handful of simple, plant-based ingredients, contain no artificial sweeteners, and are Non-GMO Project verified, gluten-free, Kosher, and vegan. Zevia is distributed in more than 37,000 retail locations in the
(ZEVIA-F)
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Edible, Inc
Greg.Avdoian@Edible-Inc.com
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SOURCE Zevia
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