Zuora Advances Media Solution with New AI Paywall
Zuora, Inc. (NYSE: ZUO) has announced new AI enhancements for its media solution at Subscribed Live London. The company's AI paywall can now be activated instantly by customers, offering a deeper understanding of subscriber behavior to drive conversion and revenue growth. This advancement comes as media companies face increasing pressure in a competitive environment, where success depends on tailored offers delivered at the right time.
Zuora's AI paywall leverages reinforcement learning to continuously adapt subscriber acquisition strategies, dynamically adjusting access and offers based on specific interactions. The solution integrates easily with existing tech stacks and connects with over 30 extensions for the media industry. Customers using Zuora's AI-powered solution have seen up to a 54% increase in conversion and up to a 61% increase in revenue.
Zuora, Inc. (NYSE: ZUO) ha annunciato nuove migliorie AI per la sua soluzione media durante il Subscribed Live London. Il paywall AI dell'azienda può ora essere attivato istantaneamente dai clienti, offrendo una comprensione più approfondita del comportamento degli abbonati per favorire la conversione e la crescita dei ricavi. Questo avanzamento avviene mentre le aziende mediatiche affrontano una crescente pressione in un ambiente competitivo, dove il successo dipende da offerte personalizzate consegnate al momento giusto.
Il paywall AI di Zuora sfrutta l'apprendimento per rinforzo per adattare continuamente le strategie di acquisizione degli abbonati, regolando dinamicamente l'accesso e le offerte in base a interazioni specifiche. La soluzione si integra facilmente con gli stack tecnologici esistenti e si connette a oltre 30 estensioni per l'industria dei media. I clienti che utilizzano la soluzione potenziata dalla AI di Zuora hanno registrato un incremento fino al 54% nella conversione e fino a un 61% nell'aumento dei ricavi.
Zuora, Inc. (NYSE: ZUO) ha anunciado nuevas mejoras de IA para su solución de medios en el Subscribed Live London. El paywall de IA de la empresa ahora puede ser activado al instante por los clientes, ofreciendo una comprensión más profunda del comportamiento de los suscriptores para impulsar la conversión y el crecimiento de ingresos. Este avance se produce en un momento en que las empresas de medios enfrentan una creciente presión en un entorno competitivo, donde el éxito depende de ofertas personalizadas entregadas en el momento adecuado.
El paywall de IA de Zuora aprovecha el aprendizaje por refuerzo para adaptar continuamente las estrategias de adquisición de suscriptores, ajustando dinámicamente el acceso y las ofertas según interacciones específicas. La solución se integra fácilmente con las pilas tecnológicas existentes y se conecta a más de 30 extensiones para la industria de los medios. Los clientes que utilizan la solución potenciada por IA de Zuora han visto un aumento de hasta el 54% en la conversión y un aumento de hasta el 61% en los ingresos.
Zuora, Inc. (NYSE: ZUO)는 Subscribed Live London에서 미디어 솔루션을 위한 새로운 AI 향상을 발표했습니다. 회사의 AI 유료 장벽은 이제 고객이 즉시 활성화할 수 있으며, 이는 가입자 행동에 대한 깊은 이해를 제공하여 전환 및 수익 성장을 촉진합니다. 이 발전은 미디어 기업들이 경쟁적인 환경에서 증가하는 압박에 직면하고 있는 가운데 이루어졌으며, 성공은 적시에 제공되는 맞춤형 제안에 달려 있습니다.
Zuora의 AI 유료 장벽은 강화 학습을 활용하여 가입자 획득 전략을 지속적으로 조정하며, 특정 상호작용에 따라 접근 및 제안을 동적으로 조정합니다. 이 솔루션은 기존 기술 스택과 쉽게 통합되며, 미디어 산업을 위한 30개 이상의 확장과 연결됩니다. Zuora의 AI 기반 솔루션을 사용하는 고객은 전환률 54% 및 수익 61% 증가를 경험했습니다.
Zuora, Inc. (NYSE: ZUO) a annoncé de nouvelles améliorations d'IA pour sa solution média lors de Subscribed Live London. Le mur payant IA de l'entreprise peut désormais être activé instantanément par les clients, offrant une meilleure compréhension du comportement des abonnés pour favoriser la conversion et la croissance des revenus. Cette avancée intervient à un moment où les entreprises médiatiques sont confrontées à une pression croissante dans un environnement concurrentiel, où le succès dépend d'offres personnalisées livrées au bon moment.
Le mur payant IA de Zuora s'appuie sur l'apprentissage par renforcement pour adapter en continu les stratégies d'acquisition d'abonnés, ajustant dynamiquement l'accès et les offres en fonction d'interactions spécifiques. La solution s'intègre facilement avec les technologies existantes et se connecte à plus de 30 extensions pour l'industrie des médias. Les clients utilisant la solution alimentée par l'IA de Zuora ont constaté une augmentation allant jusqu'à 54% de la conversion et jusqu'à 61% de l'augmentation des revenus.
Zuora, Inc. (NYSE: ZUO) hat auf der Subscribed Live London neue KI-Verbesserungen für seine Medienlösung angekündigt. Die KI-Bezahlschranke des Unternehmens kann nun von den Kunden sofort aktiviert werden und bietet ein tieferes Verständnis des Verhaltens von Abonnenten, um Konversion und Umsatzwachstum voranzutreiben. Dieser Fortschritt erfolgt zu einem Zeitpunkt, an dem Medienunternehmen zunehmendem Druck in einem wettbewerbsintensiven Umfeld ausgesetzt sind, in dem der Erfolg von maßgeschneiderten Angeboten abhängt, die zum richtigen Zeitpunkt bereitgestellt werden.
Die KI-Bezahlschranke von Zuora nutzt Verstärkendes Lernen, um die Strategien zur Abonnentengewinnung kontinuierlich anzupassen. Sie passt den Zugang und die Angebote dynamisch basierend auf spezifischen Interaktionen an. Die Lösung lässt sich leicht in bestehende Technologiestacks integrieren und verbindet sich mit über 30 Erweiterungen für die Medienbranche. Kunden, die die KI-gestützte Lösung von Zuora verwenden, haben einen Anstieg von bis zu 54% bei der Konversion und bis zu 61% beim Umsatz erlebt.
- Instant activation of AI paywall for customers
- Up to 54% increase in conversion rates
- Up to 61% increase in revenue for customers
- Easy integration with existing tech stacks
- Connects with over 30 extensions for the media industry
- None.
Insights
Zuora's new AI paywall represents a significant advancement in subscription monetization for media companies. By leveraging reinforcement learning, it enables dynamic adjustment of offers based on individual user interactions, potentially revolutionizing subscriber acquisition strategies.
Key benefits include:
- Rapid implementation - can be activated in minutes
- Seamless integration with existing tech stacks
- Impressive early results - up to
54% increase in conversion and61% increase in revenue
This AI-driven approach addresses critical challenges in the competitive media landscape, particularly the need for personalized, timely offers at scale. It's a notable shift from traditional methods like propensity scoring, offering more agile and responsive monetization capabilities.
For Zuora, this enhancement could strengthen its position in the media sector, potentially driving new customer acquisition and increased revenue from existing clients. However, the long-term impact will depend on sustained performance and adoption rates among major media companies.
This AI paywall enhancement is a strategic move for Zuora, potentially bolstering its competitive position in the media subscription market. Key financial implications include:
- Potential for accelerated revenue growth from the media sector
- Increased customer retention due to enhanced product offerings
- Possible expansion of market share in the lucrative media and publishing segment
With over 100 leading media brands already using Zuora, including top global revenue generators, this AI upgrade could lead to higher-value contracts and improved customer lifetime value. The reported conversion and revenue increases (up to
However, investors should monitor adoption rates, customer feedback and the impact on Zuora's financial performance in upcoming quarters to gauge the long-term value of this innovation. While promising, it's important to see if these early results translate into sustained financial benefits for both Zuora and its clients.
Media and publishing companies can get started with Zuora’s AI paywall in minutes
With more pressure than ever in today’s competitive media environment, success in the Paywall 3.0 era hinges on tailored offers that resonate with each user, delivered at the most appropriate time for every individual. Agile systems and technologies are required to continuously adjust pricing and packaging strategies at scale, and have become an increasingly important competitive advantage for media companies. But rolling out new offers, adjusting pricing, integrating new payment methods and designing new bundles require quality data, and manual processes that are often time intensive, which can hinder revenue growth.
Over 100 of the world’s leading media and publishing brands, including many of the global top 10 revenue generators, use Zuora to better understand individual subscriber preferences and create tailored offers. Now with its AI paywall, Zuora leverages reinforcement learning to continuously adapt subscriber acquisition strategies, dynamically adjusting access and offers based on specific interactions. Customers can easily drag-and-drop to activate these new AI capabilities, instantly learning from the numerous data sources already integrated into Zuora. Designed to fit into an existing tech stack, Zuora’s solution for media companies can be added without displacing a single system, connecting with over 30 extensions for the media industry, including CRM, data and analytics tools.
Customers have seen:
-
Up to a
54% increase in conversion -
Up to a
61% increase in revenue
“Media companies need to be able to move rapidly to keep subscribers engaged as new competitive options launch every day,” said Chris Scott, Chief Design Officer at Zuora. “Outdated methods like propensity scoring can’t learn fast enough to respond in an ever changing market, and can hold companies back by modeling based on historical data. Zuora leverages AI that can give each customer a deeply personalized experience with the right offer at the right time, while eliminating time and investment spent on manual testing.”
To learn more about creating, testing and iterating paywall strategies with AI-powered decision making on Zuora, visit here.
About Zuora, Inc.
Zuora provides a leading monetization suite to build, run and grow a modern business through a dynamic mix of usage-based models, subscription bundles and everything in between. From pricing and packaging, to billing, payments and revenue accounting, Zuora’s flexible, modular software platform is designed to help companies evolve monetization strategies with customer demand. More than 1,000 customers around the world, including BMC Software, Box, Caterpillar, General Motors, The New York Times, Schneider Electric and Zoom use Zuora’s leading combination of technology and expertise to turn recurring relationships and recurring revenue into recurring growth. Zuora is headquartered in Silicon Valley with offices in the
Forward-Looking Statements
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Information on these risks and additional risks and uncertainties that could cause actual outcomes and results to differ materially from those included in or contemplated by the forward-looking statements contained in this release is included under the caption “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended January 31, 2024 and the Quarterly Report on Form 10-Q for the most recent fiscal quarter, which is available on the “Investors” page of our website at https://investor.zuora.com and on the
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SOURCE: ZUORA, INC.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240924012461/en/
Media Contact:
Margaret Juhnke
press@zuora.com
619-609-3919
Investor Relations Contact:
Luana Wolk
investorrelations@zuora.com
650-419-1377
Source: Zuora, Inc.
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