Zynga Announces ReVamp, the First Multiplayer Social Deception Game For Snapchat

Rhea-AI Summary

Zynga Inc. (Nasdaq: ZNGA) has announced the upcoming launch of ReVamp, a multiplayer social deception game designed exclusively for Snapchat. This vampire-themed game allows players to identify a hidden vampire among friends while completing renovation tasks in an old mansion. ReVamp follows Zynga's previous Snapchat titles, continuing its partnership with Snap, which began in June 2020. The game is set to enhance Snapchat's gaming portfolio with its engaging mechanics and social elements.

Positive

• Launch of ReVamp expands Zynga's game portfolio on Snapchat.
• Partnership with Snap strengthens Zynga's position in social gaming.
• Innovative gameplay could attract large user engagement.

Negative

• Dependency on Snapchat limits the game's reach to its user base.
• Potential competition from other gaming platforms and titles.

SAN FRANCISCO--(BUSINESS WIRE)-- Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced today that ReVamp, an upcoming multiplayer social deception game, will launch soon in select markets exclusively for Snapchat. The vampire-themed game will be the first social deception title on Snapchat, giving Snapchatters their first chance to sink their teeth into this popular genre.

Zynga Announces ReVamp, the First Multiplayer Social Deception Game For Snapchat (Graphic: Business Wire)

ReVamp is a real-time multiplayer imposter game where players aim to reveal who the vampire player is among their group of friends while they renovate the rooms of an old mansion. In the game, human players must complete renovation tasks, such as demolition and building, to improve their chances of survival while identifying and defeating the vampire during the voting phase. Vampire players must avoid suspicion while picking off human players by completing a list of fake tasks throughout the mansion.

"We are excited to continue our partnership with Snap to create fun new snackable games that fit seamlessly with their platform’s highly social mechanics," said Bernard Kim, President of Publishing at Zynga. "ReVamp reimagines the social deception game genre for Snapchat’s human and vampire players of all skill levels."

“Zynga was one of the first developers to launch a title on Snapchat. Since our partnership began, we’ve been impressed by how their development teams work to define the social gaming space as well as bring fun new game concepts and content creation to our community,” said Pany Haritatos, Snap’s Head of Snap Games. “As our games platform continues to grow, titles like ReVamp highlight the platform’s evolution and potential.”

ReVamp is Zynga’s third game to be released exclusively for Snapchat, following Zynga and Snap’s multi-game partnership announcement in June 2020. Zynga has been an original partner for Snapchat since the launch of the Snap Games platform, previously releasing Bumped Out and Tiny Royale for exclusive play on the platform.

Players can visit www.zynga.com for further updates on ReVamp. Snap Games is designed for mobile gameplay between friends and built on the powerful PlayCanvas game engine. The platform, which launched in April 2019, features a curated selection of original and third-party titles.

To view the supporting assets, please click here: https://www.dropbox.com/sh/a29lhiski2s1o2e/AAA9PeeZwKA9DXhCVGUW1whva?dl=0

About Zynga Inc.

Zynga is a global leader in interactive entertainment with a mission to connect the world through games. With massive global reach in more than 175 countries and regions, Zynga has a diverse portfolio of popular game franchises that have been downloaded more than four billion times on mobile, including CSR Racing^TM, Empires & Puzzles^TM, Hair Challenge^TM, Harry Potter: Puzzles & Spells^TM, High Heels!^TM, Merge Dragons!^TM, Merge Magic!™, Queen Bee^TM, Toon Blast™, Toy Blast™, Words With Friends^TM and Zynga Poker^TM. With Chartboost, a leading mobile advertising and monetization platform, Zynga is an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe and Asia. For more information, visit www.zynga.com or follow Zynga on Twitter, Instagram, Facebook or the Zynga blog.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210917005012/en/

Zynga Media Contact:

Kenny Johnston

kjohnston@zynga.com

Brian Parvizshahi

bparvizshahi@zynga.com

Source: Zynga

FAQ

What is 'ReVamp' by Zynga?

ReVamp is a multiplayer social deception game set to launch exclusively for Snapchat, where players identify a vampire among friends.

When will Zynga's 'ReVamp' game be released?

The exact release date for 'ReVamp' has not been specified, but it is expected to launch soon.

What is Zynga's stock symbol?

Zynga's stock symbol is ZNGA, and it trades on Nasdaq.

What other games has Zynga launched for Snapchat?

Zynga has previously launched 'Bumped Out' and 'Tiny Royale' for Snapchat.

How does 'ReVamp' gameplay work?

In 'ReVamp', players complete renovation tasks to improve their chances of survival while trying to identify the vampire among them.