Zeta Global Launches The Zeta Economic Index, An AI-Powered Barometer Of The US Economy

Rhea-AI Summary

Zeta Global (NYSE: ZETA) has launched the Zeta Economic Index (ZEI), an AI-powered tool that provides real-time insights into the US economy. Utilizing proprietary data and Generative AI, the ZEI analyzes trillions of behavioral signals, drawing from an identity graph of over 240 million US adults. The index comprises two core metrics: the Economic Index Score and the Economic Stability Index. In June 2024, the Economic Index Score rose by 0.5% to 66.0, indicating active economic activity, while the Economic Stability Index increased by 0.3% to 66.1, reflecting stability despite global and domestic challenges.

The ZEI presents a snapshot of consumer behavior across multiple sectors, including automotive, dining, and healthcare. This tool is built on Zeta’s Data Cloud, which has been providing AI-driven intelligence to enterprises since 2018.

The ZEI offers a unique perspective based on actual consumer actions rather than sentiments, making it a valuable resource for understanding economic conditions and trends. However, users should note that it is not intended as investment advice.

Positive

• Launch of Zeta Economic Index utilizing proprietary data and Generative AI.
• Economic Index Score rose by 0.5% to 66.0 in June 2024.
• Economic Stability Index increased by 0.3% to 66.1 in June 2024.
• ZEI provides real-time insights into consumer behavior across key sectors.

Negative

• None.

The Zeta Economic Index uses proprietary data and Generative AI to synthesize trillions of behavioral signals to produce a real-time snapshot of the state of the US economy

June 2024 shows steady progress in the US economy but a shift in consumer mindset towards caution to spend

NEW YORK--(BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, launched today the Zeta Economic Index (ZEI), a next-generation indicator of the state of the US economy. Utilizing Zeta’s proprietary data and cutting-edge Generative AI technology, the ZEI analyzes consumer behavior, assesses the state of the US economy and forecasts economic trends.

The Zeta Economic Index uses proprietary data and Generative AI to synthesize trillions of behavioral signals to produce a real-time snapshot of the state of the US economy. (Graphic: ZETA GLOBAL)

Since 2018, Zeta’s innovative Data Cloud has provided AI-driven intelligence to the world's leading enterprises, enabling them to understand drivers of consumer behavior and opportunities for growth and retention in a turbulent market. Building on this foundation of predictive analytics that shape decision-making, the ZEI provides a real-time snapshot of the macroeconomic landscape, enhancing the understanding of the key drivers of economic growth – consumer activity in the most sensitive vertical markets.

The ZEI utilizes technology, assets and tools that are unique to Zeta and valuable for their predictive power:

• An identity graph of more than 240 million adults in the US.
• An intelligence graph encompassing trillions of behavioral signals across digital, transactional and environmental elements.
• Generative AI agents to synthesize real-time intelligence into index scores across eight verticals, including automotive, dining, entertainment, financial services, healthcare, retail, technology and travel.
• Generative AI agents to create custom analyses of the ZEI.

“Consumers are key drivers of the US economy, and Zeta’s extensive proprietary consumer signals resulting from their engagements online and offline can provide a unique view into the health of the US economy,” said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. “We’ve been using the power of our Data Cloud with great success and now we’re excited to bring to market a differentiated economic index that is based on actual consumer behavior, not just sentiment, and uses cutting-edge Generative AI to deliver a real-time pulse on the US consumer and economy.”

The ZEI is comprised of two core indices and supported by sub-sections, articulating key consumer trends that serve as inputs into calculating US economic health and stability:

1. Economic Index Score

Definition: A combined, weighted score of key parameters that reflect the current health of the US economy as measured by consumers’ online and offline activities, powered by Zeta’s AI technology.

Relevance: The score represents the overall health of the US economy. A higher score indicates a positive uptick in economic activity in the US and a positive outlook.

2. Economic Stability Index

Definition: Predicted, blended quarterly stability score for the US population that indicates its ability to withstand economic downturns.

Relevance: The score represents the ability of people in the US to withstand fluctuations in the economy. A high and increasing score indicates a large and growing segment of people are well positioned to withstand negative fluctuations in the US economy.

June 2024 Zeta Economic Index Results

In June, the US economy has demonstrated resilience and stability, despite ongoing global and domestic volatility. The economy’s resilience through disruptive forces, including higher inflation, commercial real estate woes and financial sector stress, as well as external geopolitical factors, is reflected in stable ZEI scores. June ZEI highlights include:

• The Economic Index Score increased month-over-month by 0.5% to 66.0 and is defined as Active.
• The Economic Stability Index increased by 0.3% to 66.1 over the previous quarter and is defined as Stable.

The Zeta Economic Index is based on Zeta's analysis of consumer behavior and is provided as a free service.  It should not be considered investment advice or be relied upon to make investment decisions.

About Zeta Global

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240701217878/en/

Investor Relations

Scott Schmitz

ir@zetaglobal.com

Press

James A. Pearson

press@zetaglobal.com

Source: Zeta Global

FAQ

What is the Zeta Economic Index?

The Zeta Economic Index (ZEI) is an AI-powered tool launched by Zeta Global that provides real-time insights into the US economy by analyzing consumer behavior using proprietary data and Generative AI.

How did the Zeta Economic Index perform in June 2024?

In June 2024, the Economic Index Score increased by 0.5% to 66.0, and the Economic Stability Index rose by 0.3% to 66.1.

What data does the Zeta Economic Index use?

The Zeta Economic Index uses proprietary data, including an identity graph of over 240 million US adults and trillions of behavioral signals, analyzed by Generative AI.

Which sectors does the Zeta Economic Index cover?

The Zeta Economic Index covers sectors such as automotive, dining, entertainment, financial services, healthcare, retail, technology, and travel.

What is the Economic Stability Index in the Zeta Economic Index?

The Economic Stability Index predicts the ability of the US population to withstand economic downturns, with a higher score indicating better resilience.