Zepp Clarity Introduces "Try Before You Buy" OTC Hearing Aids Program at CES 2025, Empowering Consumers with Confidence and Convenience

Rhea-AI Summary

Zepp Health (NYSE: ZEPP) has launched a 'Try Before You Buy' program for OTC hearing aids at CES 2025, addressing low adoption rates among adults with hearing loss. The initiative allows customers to test three models—Clarity Omni, Clarity One, and Clarity Pixie—in their homes before purchase.

The company introduced the Zepp Clarity Pixie, a next-generation hearing aid priced at $1,499, featuring a nearly invisible design, titanium alloy shell, IPX7 water resistance, and 17-hour battery life. The device includes Clarity Boost, Smart Phone Call support, and Find Device functionality, manageable through the Zepp Clarity App with eight customizable programs.

The program aims to tackle the low adoption rate of hearing aids, as only 15-30% of adults with mild-to-moderate hearing loss currently use them. All Zepp Clarity devices are FDA-Exempt Class II medical devices, targeting adults 18 and older, and come with lifetime customer support and certified audiologist access.

Positive

• Introduction of innovative 'Try Before You Buy' program reducing purchase barriers
• Launch of advanced Clarity Pixie hearing aid with premium features
• Lifetime customer support and certified audiologist access included
• FDA-Exempt Class II medical device classification

Negative

• High price point of $1,499 for Clarity Pixie model may limit market accessibility

Insights

Market Research Analyst

The launch of Zepp Clarity's "Try Before You Buy" program represents an interesting but ultimately modest business development. While the OTC hearing aid market presents a $30 billion opportunity, with only 15-30% market penetration among potential users, several factors temper the immediate impact:

The $1,499 price point for the Pixie model positions it in the mid-range segment, competing against established players like Jabra and Sony. The lifetime support guarantee, while valuable, is standard in the industry. The 17-hour battery life and IPX7 rating meet but don't exceed category benchmarks.

The program addresses valid adoption barriers but faces significant challenges in customer acquisition and education costs. For a company with a $43.4M market cap, scaling customer support and audiologist networks requires substantial investment that could pressure margins.

Tech Expert

The technical specifications of the Zepp Clarity lineup, particularly the Pixie model, align with current industry standards but don't represent a breakthrough innovation. The titanium alloy construction and IPX7 rating are positive features, but similar capabilities exist in competing products.

The Zepp Clarity App's eight customizable programs and features like Clarity Boost and Smart Phone Call support are table stakes in today's hearing aid market. While the Find Device feature adds convenience, it's not a differentiator in purchase decisions.

The wireless connectivity and app integration demonstrate competent engineering but don't provide a compelling technical advantage over existing solutions from major manufacturers.

MILPITAS, Calif., and LAS VEGAS, Jan. 6, 2025 /PRNewswire/ -- Zepp Clarity, the smart hearing solutions brand owned by Zepp Health (NYSE: ZEPP), a health technology company, today unveiled its innovative "Try Before You Buy" program at CES 2025. This initiative addresses a critical gap in hearing aid adoption by encouraging the older population to explore hearing solutions in a low-pressure, hands-on environment.

Despite the widespread prevalence of disabling age-related hearing loss, industry surveys and epidemiological studies have consistently documented that only 15% to 30% of adults with mild-to-moderate hearing loss obtain hearing aids. Many cite uncertainty about their effectiveness or discomfort with the commitment as barriers to adoption.

The "Try Before You Buy" model empowers individuals to experience the transformative benefits of Zepp Clarity's advanced hearing solutions firsthand, boosting confidence and encouraging greater utilization of hearing aids.

With three state-of-the-art models—Clarity Omni, Clarity One, and Clarity Pixie — Zepp Clarity is redefining hearing care by offering consumers the opportunity to experience advanced hearing solutions through a trial period in their homes.

Zepp Clarity provides a lifetime customer support guarantee and access to certified audiologists to its users, ensuring professional guidance and peace of mind for every customer.

Zepp Clarity Pixie, A Nearly Invisible Hearing Aid Providing A Leap Forward in Technology

At the forefront of Zepp Clarity's offerings is the Zepp Clarity Pixie, a next-generation hearing aid solution designed for individuals with mild to moderate hearing impairment. The Pixie redefines the hearing aid experience with a nearly invisible design, seamless wireless connectivity, and a lightweight titanium alloy shell. Additional features include IPX7 water resistance, an impressive 17-hour battery life, and the ability to customize settings through the Zepp Clarity App, offering eight unique programs tailored to individual preferences.

The Pixie also includes innovative functionalities such as Clarity Boost, Smart Phone Call support, and a handy Find Device feature, ensuring users can navigate their daily routines with confidence and convenience. With a suggested retail price of $1,499, the Zepp Clarity Pixie is now available at https://clarity.zepp.com.

Empowering Hearing Health for All

Hearing loss impacts 48 million Americans and nearly 430 million people worldwide, yet adoption rates for hearing aids remain low. Zepp Clarity's mission is to address this critical health challenge by combining cutting-edge wearable technology with expert audiology insights.

Registered as FDA-Exempt Class II medical devices, Zepp Clarity's hearing aids are meticulously designed to offer discreet, high-performance solutions for adults aged 18 and older, enhancing both their hearing and overall wellness.

About Zepp Clarity

Zepp Clarity, a smart hearing solutions brand under Zepp Health, empowers individuals to live their healthiest lives. Guided by the belief that hearing health is integral to total wellness, Zepp Clarity leverages advanced hearable technologies, AI healthcare algorithms, and the expertise of leading audiologists to create personalized, high-performance hearing systems.

For more information about Zepp Clarity, visit https://clarity.zepp.com.

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SOURCE Zepp Health

FAQ

What is Zepp Health's new 'Try Before You Buy' program for hearing aids?

Zepp Health's 'Try Before You Buy' program allows customers to test their OTC hearing aids, including Clarity Omni, Clarity One, and Clarity Pixie models, in their homes before making a purchase decision.

How much does the Zepp Clarity Pixie hearing aid cost?

The Zepp Clarity Pixie hearing aid has a suggested retail price of $1,499.

What are the key features of ZEPP's Clarity Pixie hearing aid?

The Clarity Pixie features a nearly invisible design, titanium alloy shell, IPX7 water resistance, 17-hour battery life, Clarity Boost, Smart Phone Call support, Find Device feature, and eight customizable programs through the Zepp Clarity App.

What support does ZEPP provide with their hearing aids?

Zepp provides lifetime customer support and access to certified audiologists for all hearing aid users.

Are ZEPP Clarity hearing aids FDA approved?

Zepp Clarity hearing aids are registered as FDA-Exempt Class II medical devices for adults aged 18 and older.