Amazfit Signs HYROX World Champion Athletes Meg Jacoby and Hunter McIntyre as Brand Ambassadors
Amazfit, a smart wearable brand by Zepp Health (NYSE: ZEPP), has announced HYROX world champions Meg Jacoby and Hunter McIntyre as new brand ambassadors. This follows Amazfit's recent appointment as the Official Wearable Partner & Timekeeper of HYROX, the World Series of Fitness Racing. Jacoby, who made history by completing a HYROX race in under one hour, uses the Amazfit Cheetah Pro smartwatch. McIntyre, a three-time HYROX world champion, relies on the Amazfit T-Rex series.
Amazfit's smartwatches offer advanced features including industry-leading GPS, AI-driven training programs, and the Readiness feature for recovery insights. The partnership aims to expand Amazfit's presence in the endurance sector and drive product innovation through collaboration with elite athletes.
Amazfit, un marchio di dispositivi indossabili smart di Zepp Health (NYSE: ZEPP), ha annunciato i campioni mondiali di HYROX Meg Jacoby e Hunter McIntyre come nuovi ambasciatori del marchio. Ciò segue la recente nomina di Amazfit come Partner Ufficiale per i Dispositivi Indossabili e Cronometrista di HYROX, il Campionato del Mondo di Fitness Racing. Jacoby, che ha fatto storia completando una gara HYROX in meno di un'ora, utilizza lo smartwatch Amazfit Cheetah Pro. McIntyre, tre volte campione mondiale di HYROX, si affida alla serie Amazfit T-Rex.
Gli smartwatch di Amazfit offrono funzionalità avanzate tra cui GPS leader del settore, programmi di allenamento guidati dall'IA e la funzione Readiness per approfondimenti sul recupero. La partnership mira a espandere la presenza di Amazfit nel settore della resistenza e a stimolare l'innovazione dei prodotti attraverso la collaborazione con atleti di alto livello.
Amazfit, una marca de dispositivos portátiles inteligentes de Zepp Health (NYSE: ZEPP), ha anunciado a los campeones mundiales de HYROX Meg Jacoby y Hunter McIntyre como nuevos embajadores de la marca. Esto sigue a la reciente designación de Amazfit como Socio Oficial de Dispositivos Portátiles y Cronometrista de HYROX, la Serie Mundial de Carreras de Fitness. Jacoby, que hizo historia al completar una carrera de HYROX en menos de una hora, utiliza el smartwatch Amazfit Cheetah Pro. McIntyre, tres veces campeón mundial de HYROX, se basa en la serie Amazfit T-Rex.
Los smartwatches de Amazfit ofrecen características avanzadas, incluyendo GPS de vanguardia, programas de entrenamiento impulsados por IA y la función Readiness para información sobre la recuperación. La asociación tiene como objetivo expandir la presencia de Amazfit en el sector de resistencia y fomentar la innovación de productos mediante la colaboración con atletas de élite.
Amazfit는 Zepp Health (NYSE: ZEPP)의 스마트 웨어러블 브랜드로, HYROX 세계 챔피언 Meg Jacoby와 Hunter McIntyre를 새로운 브랜드 앰배서더로 발표했습니다. 이는 Amazfit가 HYROX의 공식 웨어러블 파트너 및 타임키퍼로 최근 지정된 것에 따른 것입니다. Jacoby는 HYROX 경주를 1시간 이내에 완주하는 역사를 세웠으며, Amazfit Cheetah Pro 스마트워치를 사용합니다. McIntyre는 세 차례 HYROX 세계 챔피언으로, Amazfit T-Rex 시리즈에 의존하고 있습니다.
Amazfit의 스마트워치는 업계 최고의 GPS, AI 기반 훈련 프로그램, 회복 통찰력을 위한 Readiness 기능 등을 포함한 첨단 기능을 제공합니다. 이 파트너십은 Amazfit의 지구력 분야에서의 존재감을 확대하고, 엘리트 선수와의 협력을 통해 제품 혁신을 촉진하는 것을 목표로 하고 있습니다.
Amazfit, une marque de dispositifs vestibles intelligents de Zepp Health (NYSE: ZEPP), a annoncé les champions du monde HYROX Meg Jacoby et Hunter McIntyre comme nouveaux ambassadeurs de la marque. Cela fait suite à la récente nomination d'Amazfit en tant que Partenaire Officiel des Dispositifs Vestibles et Chronométreur de HYROX, la Série Mondiale de Course de Fitness. Jacoby, qui a marqué l'histoire en complétant une course HYROX en moins d'une heure, utilise la montre connectée Amazfit Cheetah Pro. McIntyre, trois fois champion du monde de HYROX, s'appuie sur la série Amazfit T-Rex.
Les montres connectées d'Amazfit offrent des fonctionnalités avancées, y compris un GPS de pointe, des programmes d'entraînement pilotés par IA, et la fonction Readiness pour des informations sur la récupération. Le partenariat vise à élargir la présence d'Amazfit dans le secteur de l'endurance et à stimuler l'innovation produit par la collaboration avec des athlètes d'élite.
Amazfit, eine intelligente tragbare Marke von Zepp Health (NYSE: ZEPP), hat die HYROX-Weltmeister Meg Jacoby und Hunter McIntyre als neue Markenbotschafter bekannt gegeben. Dies folgt auf die jüngste Ernennung von Amazfit zum offiziellen tragbaren Partner und Zeitnehmer von HYROX, der Weltserie im Fitness-Racing. Jacoby, die Geschichte schrieb, indem sie ein HYROX-Rennen in unter einer Stunde absolvierte, benutzt die Amazfit Cheetah Pro Smartwatch. McIntyre, dreifacher HYROX-Weltmeister, verlässt sich auf die Amazfit T-Rex-Serie.
Die Smartwatches von Amazfit bieten fortschrittliche Funktionen, einschließlich branchenführendem GPS, KI-gesteuerten Trainingsprogrammen und der Readiness-Funktion für Wiederherstellungsinformationen. Die Partnerschaft zielt darauf ab, die Präsenz von Amazfit im Ausdauersport zu erweitern und die Produktinnovation durch die Zusammenarbeit mit Elite-Athleten voranzutreiben.
- Partnership with world champion athletes Meg Jacoby and Hunter McIntyre as brand ambassadors
- Appointment as Official Wearable Partner & Timekeeper of HYROX, reaching over 300,000 participants per season
- Expansion of presence in the endurance sector
- Collaboration with elite athletes to drive product innovation and enhance functionality
- None.
Zepp Health’s Amazfit smartwatches and fitness wearables continue to unlock potential for endurance athletes with unparalleled performance benefits
Zepp Health's Amazfit smartwatches and fitness wearables continue to unlock potential for endurance athletes with unparalleled performance benefits (Photo: Business Wire)
This follows the recent announcement that Zepp Health’s Amazfit was named the Official Wearable Partner & Timekeeper of HYROX, the World Series of Fitness Racing, a Time 100 Most Influential Company. HYROX reaches over 300,000 participants per season across
HYROX is a functional fitness race that involves an eight-kilometer (almost five-mile) run interspersed with eight workout stations. Each station requires participants to perform different exercises - SkiErg, sled push, sled pull, burpee broad jumps, rowing, farmer’s carry, sandbag lunges, and wall balls. Competitors can participate individually or in teams, with race formats remaining consistent regardless of age or ability.
Meg Jacoby, the newly crowned world champion, made history at the World Championships in
Empowering Athletes with Advanced Features
Amazfit’s smartwatches offer top-tier innovation, with the Cheetah series leading the pack. Designed with industry-leading GPS and AI-driven training programs, these watches help athletes train smarter and achieve their performance goals. With precise tracking and advanced functionality, the Cheetah series supports athletes every step of the way.
Redefining Athletic Recovery
Beyond performance, Amazfit wearables also prioritize recovery. The Readiness feature in both the Cheetah series and the newly launched Amazfit Helio Ring gives athletes personalized insights into their physical and mental state, enabling them to manage their recovery as strategically as they manage their training.
Hunter McIntyre’s Essential Gear
Hunter McIntyre relies on the Amazfit T-Rex series of smartwatches built for extreme conditions with precise GPS, offline maps, and a dedicated HYROX mode. It’s the perfect companion for athletes who push the boundaries of adventure and endurance, just like McIntyre.
“These partnerships mark an exciting new chapter for Amazfit as we continue to expand our presence in the endurance sector and deliver performance advantages through our cutting-edge smart wearables,” said Wayne Huang, CEO of Zepp Health. “We are thrilled to collaborate with Meg Jacoby, Hunter McIntyre, and other elite athletes around the world, enabling them to achieve new heights through real-time data insights and personalized training plans.”
As part of Team Amazfit, these elite athletes will not only serve as brand ambassadors but will also work closely with Amazfit's research and development team to drive product innovation and enhance functionality across the product range. They will be instrumental in shaping future Amazfit products, ensuring they meet the evolving needs of athletes worldwide.
Athletes and enthusiasts alike can explore the full range of Amazfit smart wearables at www.amazfit.com for an unparalleled experience in performance, recovery, and precision.
For more information, please visit https://www.amazfit.com/en/ and follow us on Facebook, Instagram, Twitter and YouTube.
About Zepp Health
Zepp Health (NYSE: ZEPP), a global smart wearable and health technology leader, empowers users to live their healthiest lives by optimizing their health, fitness, and wellness journeys through its leading consumer brands, Amazfit, Zepp Clarity, and Zepp Aura. Powered by its proprietary Zepp Digital Health Management Platform, which includes the Zepp OS, AI chips, biometric sensors, and data algorithms, it delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals.
With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is today embraced by millions of users.
To date, Zepp Health has shipped over 200 million units and its products are available in 90+ countries. Founded in 2013, Zepp Health has 1000+ employees and offices across the
View source version on businesswire.com: https://www.businesswire.com/news/home/20240912022365/en/
Media Contact
Mary Woodbury
mary.woodbury@zepp.com
Source: Zepp Health
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