Amazfit Ranked Third in Global Smartwatch Shipments in Q3 2021
Amazfit, a brand of Zepp Health (NYSE: ZEPP), ranked third globally in smartwatch shipments in Q3 2021, with 9.9 million units shipped, marking an 89% year-over-year growth. Total shipments reached 27.8 million in the first nine months of 2021. Notably, 61.8% of shipments occurred overseas, with significant sales increases in Italy, Spain, Germany (+150%), and Turkey (+324%). The brand's success follows the launch of new models and a strong promotional push. Upcoming festive sales are also expected to boost annual revenue.
- Ranked third globally in smartwatch shipments in Q3 2021.
- 89% year-over-year growth in shipments, with 9.9 million units sold.
- 61.8% of shipments from overseas markets, with notable growth in Italy, Spain, Germany, and Turkey.
- Successful product launches contributed to sales growth.
- Anticipated festive sales promotions expected to significantly boost annual revenue.
- None.
CUPERTINO, Calif., Nov. 24, 2021 /PRNewswire/ -- Amazfit, a brand of Zepp Health (NYSE: ZEPP), ranked third in global smartwatch shipments in the third quarter of 2021, according to the latest Global Smartwatch Model Tracker published by Counterpoint Research, a global research firm specializing in the technology, media and telecom industries.
The third quarter recorded global shipments of 9.9 million units, boasting a growth of
Amazfit also achieved remarkable success in overseas markets, as it accounted for
The strong sales momentum was driven by the new additions of the GTR 2e and GTS 2e to the best-selling Amazfit GTS 2 and GTR 2 Family during CES 2021, and the launch of the Amazfit T-Rex Pro in March as an upgrade of the outdoor series. Amazfit also raised profile through global partnerships with Spartan, ESOK Rally in Turkey, the renowned All-Russian Zavidovo SUP Challenge, Israeli Beach Volleyball Championship and Cruce Teques in Mexico.
In October, the brand launched the Amazfit GTR 3 and GTS 3 smartwatch series, which offers a suite of cutting-edge health and fitness features powered by the company's proprietary operating system, the Zepp OS. Amazfit also introduced a rebrand with a refreshing and distinctive brand image to appeal to the next generation of global audiences, while tapping designer duo Heliot Emil and celebrity stylist Christian Cowan to make fashion statements for its fashionable and lifestyle-oriented wearable portfolio. Zepp Health is currently working with authoritative healthcare institutions to conduct blood pressure research, using its PumpBeatsTM engine.
The upcoming festive season sales promotion in key markets is also expected to contribute significantly to the annual revenue.
Since 2014, Zepp Health has shipped over 100 million units of devices worldwide.
About Amazfit
Established in 2015, Amazfit is a leading global smart wearable brand focused on health and fitness. Amazfit offers a wide product portfolio including smart watches and bands, TWS earbuds, health & fitness devices such as smart treadmills and smart body composition scales, and sports gear. Our brand essence is Up Your Game, and we encourage users to live their passions and express their active spirits freely.
With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the German iF Industrial Design Award and the Red Dot Design Award.
Currently, Amazfit products are available in more than 90 countries and regions worldwide, across North and South America, Asia, Europe and more. For more information, visit www.amazfit.com
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SOURCE Amazfit
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