Amazfit Announces the Bip 6 Smartwatch: The Everyday Smartwatch for Every Moment

Rhea-AI Summary

Zepp Health (NYSE: ZEPP) has launched the Amazfit Bip 6 smartwatch, priced at $79.99 USD. The new device features a 1.97-inch AMOLED display with 2,000 nits brightness, advanced BioTracker™ 6.0 PPG biometric sensor for health monitoring, and a two-week battery life.

The smartwatch offers 140+ workout modes, including HYROX Race and Smart Strength Training, along with offline navigation capabilities. Built with an aluminum alloy frame and 5 ATM water resistance, it comes in four colors: Black, Charcoal, Stone, and Red.

Key features include voice control through Zepp Flow™, Bluetooth connectivity for calls and messages, and integration with the Zepp App, which now includes a camera-powered food log feature available in select countries. The device aims to combine style, performance, and affordability for everyday fitness enthusiasts.

Positive

• Competitive pricing at $79.99 USD, positioning for mass-market adoption
• Product expansion into new smartwatch segment with comprehensive features
• Launch of camera-powered food log feature in major markets

Negative

• Food log feature to select countries, restricting global market potential

Insights

Consumer Technology Analyst

The Amazfit Bip 6 launch represents a calculated move in the competitive budget smartwatch segment. At $79.99, Zepp Health is delivering surprisingly premium features - a 1.97-inch AMOLED display with 2,000 nits brightness, aluminum alloy construction, and impressive two-week battery life - at a price point significantly below market leaders.

The BioTracker 6.0 PPG sensor technology for health metrics puts this device in competition with more expensive alternatives, while the inclusion of voice control via Zepp Flow and comprehensive workout tracking demonstrates Zepp's understanding of consumer priorities in the fitness wearable category.

What's particularly noteworthy is Zepp's no-subscription approach to their companion app ecosystem, contrasting with competitors increasingly shifting toward recurring revenue models. The AI-powered food logging feature, though to specific markets, shows forward-thinking integration of machine learning capabilities into their platform.

While Zepp faces significant challenges competing against tech giants with larger marketing budgets and established ecosystems, this product maintains their position in the value segment with sufficient differentiation through battery life and feature-to-price ratio to potentially capture cost-conscious consumers.

Financial Analyst

This product launch aligns with Zepp Health's established strategy in the budget wearables market, where the company must balance feature innovation against tight margin constraints. With a current market cap of approximately $51 million and stock trading around $3, new product launches are essential revenue drivers for Zepp's business model.

The $79.99 price point positions the Bip 6 in the affordable segment, likely targeting volume-based growth rather than premium margins. The absence of mandatory subscriptions indicates Zepp continues prioritizing hardware sales over recurring revenue streams, though the expanded app functionality suggests attempts to increase platform stickiness and potential future monetization.

The inclusion of higher-end features like the AMOLED display and advanced sensors within this price category suggests potential pressure on component costs and margins. However, the company's experience in manufacturing efficiency likely helps maintain viable unit economics.

For investors, this launch represents business continuity rather than transformation - Zepp is executing within its established market position rather than pivoting strategy. The expansion of AI capabilities and ecosystem features indicates R&D investment in software, which could provide differentiation in an increasingly commoditized hardware category.

03/31/2025 - 09:00 AM

Featuring a Lightweight Design, Advanced Health Tracking, and Two-Week Battery Life

MILPITAS, Calif.--(BUSINESS WIRE)-- Amazfit, a leading global smart wearable brand owned by Zepp Health (NYSE: ZEPP), a health technology company, today announced the launch of the Amazfit Bip 6 smartwatch. Featuring a vibrant 1.97-inch AMOLED display, advanced health and heart rate monitoring, AI-powered fitness programs, offline navigation, and comprehensive sleep tracking, the Bip 6 is designed to support everyday fitness enthusiasts at each stage of their health journey.

Amazfit introduces Bip 6

Built for everyday durability, the Bip 6 features a sturdy aluminum alloy frame, 5 ATM water resistance, and an impressive two-week battery life. It comes in four stylish colorways—Black, Charcoal, Stone, and Red—all for just $79.99 USD.

“At Amazfit, we believe that technology—especially smart wearables—should enhance every aspect of life without compromising on style, performance, or affordability,” said Wayne Huang, founder & CEO, Zepp Health. “The Bip 6 was meticulously designed for those who need a smartwatch that keeps up with their active lifestyles while looking great. With advanced fitness tracking, intelligent coaching, and dedicated support for HYROX and endurance training, the Bip 6 adapts effortlessly to dynamic lifestyles while offering exceptional value.”

Key Features of the Amazfit Bip 6:

1. Lightweight Aluminum Design with a Vibrant AMOLED Display
   At 2,000 nits, the Bip 6’s 1.97-inch AMOLED screen is bright and easy to read in all lighting conditions.
2. Precise Heart Rate & Sleep Data Powered by BioTracker™ Technology
   Equipped with Amazfit’s best-in-class BioTracker™ 6.0 PPG biometric dual-light 5PD heart rate sensor, the Bip 6 offers precise measurements for heart rate, blood oxygen levels, stress monitoring, HRV (heart rate variability) and more.
3. 140+ Workout Modes Including HYROX Race, Smart Strength Training, and Personalized AI Coaching
   The Bip 6 supports over 140 fitness and lifestyle activities. Its Smart Strength Training feature provides detailed insights, such as automatic grouping of muscle exercises, while offline navigation with round-trip routing is great for outdoor enthusiasts.
4. Enhanced Battery Life
   With a battery life of up to two weeks and 5 ATM water resistance, the Bip 6 can keep up with even the most active lifestyles.
5. Smart Features for Everyday Convenience
   Receive on-wrist notifications for calls, texts, social media updates, calendar reminders, and more. Make and answer calls, reply to text messages using voice-to-text and the touch keyboard, control the camera (iPhone only) and music, sync notifications, and more—all through a Bluetooth connection to a phone. Zepp Flow™ provides full voice control of the watch, allowing users to adjust settings, view readiness scores, and more, without tapping, swiping, or memorizing keywords.
6. The Zepp App: Health and Fitness Tracking with Camera-Powered Food Log
   The updated Zepp App offers a centralized, user-friendly platform for tracking health and fitness data, analyzing trends, and accessing personalized insights - with no mandatory subscriptions. A new food log feature allows users to photograph their meals directly in the app, automatically uploading nutrition data for seamless meal tracking. This feature is currently available in the United States, Canada, Germany, Spain, Italy, France, the UK and Japan.

Availability and Pricing

The Amazfit Bip 6 is available for purchase today on Amazfit.com and Amazon. Priced at $79.99 USD or €79.90 euro, the Bip 6 delivers premium features and performance at an unbeatable value.

For more information, please visit https://www.amazfit.com/en/ and follow us on Facebook, Instagram, X (formerly Twitter) and YouTube.

About Amazfit

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company. Offering a wide selection of smartwatches and bands, Amazfit's brand tagline "Discover Amazing", encourages individuals to break their barriers, and exceed expectations while finding joy in every moment.

Amazfit is powered by Zepp Health's proprietary health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award.

Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, EMEA, and APAC regions. For more information about Amazfit, visit www.amazfit.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250331697403/en/

Media Contact

Mary Woodbury

Head of PR, North America

Mary.woodbury@zepp.com

Source: Zepp Health

FAQ

What is the price and battery life of the new Amazfit Bip 6 smartwatch (ZEPP)?

The Amazfit Bip 6 is priced at $79.99 USD and features up to two weeks of battery life on a single charge.

What health monitoring features does the Amazfit Bip 6 (ZEPP) include?

It features BioTracker™ 6.0 PPG sensor for heart rate, blood oxygen, stress monitoring, and HRV measurements.

How many workout modes does the Amazfit Bip 6 (ZEPP) support?

The Bip 6 supports over 140 fitness and lifestyle activities, including HYROX Race and Smart Strength Training.

What are the display specifications of the Amazfit Bip 6 (ZEPP)?

It features a 1.97-inch AMOLED display with 2,000 nits brightness for clear visibility in all lighting conditions.