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Italian Tennis Star Jasmine Paolini Joins Amazfit as Latest Athlete Ambassador

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Amazfit, owned by Zepp Health (NYSE: ZEPP), has announced a multi-year partnership with Italian tennis star Jasmine Paolini, currently World No. 4 and the highest-ranked Italian singles player in WTA history. As part of the agreement, Paolini will wear Amazfit logo and smartwatch during matches and use the brand's fitness wearables, including Helio Ring, for tracking sleep and athletic recovery.

Paolini's achievements include reaching finals at the 2024 French Open (singles and doubles) and 2024 Wimbledon (singles), winning an Olympic gold medal in doubles, and securing two WTA singles and six doubles titles. The partnership aims to leverage Amazfit's advanced tracking technology to monitor key performance metrics like heart health, sleep quality, and exertion load.

Paolini joins Amazfit's roster of elite athletes, including Yeman Crippa, Gabby Thomas, and others. The company's product ecosystem includes Active, Cheetah and T-Rex series smartwatches, Helio smart ring, and the Zepp App with its new Food Log feature.

Amazfit, di proprietà di Zepp Health (NYSE: ZEPP), ha annunciato una partnership pluriennale con la stella del tennis italiana Jasmine Paolini, attualmente quarta nel ranking mondiale e la giocatrice italiana di singolare più alta nella storia della WTA. Nell'ambito dell'accordo, Paolini indosserà il logo Amazfit e uno smartwatch durante le partite e utilizzerà i dispositivi indossabili per il fitness del marchio, incluso Helio Ring, per monitorare il sonno e il recupero atletico.

Tra i successi di Paolini ci sono la partecipazione alle finali degli Open di Francia 2024 (singolare e doppio) e di Wimbledon 2024 (singolare), la vittoria di una medaglia d'oro olimpica nel doppio e la conquista di due titoli WTA in singolare e sei in doppio. La partnership mira a sfruttare la tecnologia avanzata di tracciamento di Amazfit per monitorare metriche di prestazione chiave come la salute cardiaca, la qualità del sonno e il carico di sforzo.

Paolini si unisce al roster di atleti d'élite di Amazfit, che include Yeman Crippa, Gabby Thomas e altri. L'ecosistema di prodotti dell'azienda comprende smartwatch delle serie Active, Cheetah e T-Rex, l'anello smart Helio e l'App Zepp con la sua nuova funzione Food Log.

Amazfit, propiedad de Zepp Health (NYSE: ZEPP), ha anunciado una asociación de varios años con la estrella del tenis italiana Jasmine Paolini, actualmente número 4 del mundo y la jugadora italiana de individuales mejor clasificada en la historia de la WTA. Como parte del acuerdo, Paolini llevará el logo de Amazfit y un smartwatch durante los partidos y utilizará los dispositivos portátiles de fitness de la marca, incluido el Helio Ring, para rastrear el sueño y la recuperación atlética.

Los logros de Paolini incluyen alcanzar las finales del Abierto de Francia 2024 (individual y dobles) y de Wimbledon 2024 (individual), ganar una medalla de oro olímpica en dobles y asegurar dos títulos de individuales y seis de dobles en la WTA. La asociación tiene como objetivo aprovechar la avanzada tecnología de seguimiento de Amazfit para monitorear métricas clave de rendimiento como la salud del corazón, la calidad del sueño y la carga de esfuerzo.

Paolini se une a la lista de atletas de élite de Amazfit, que incluye a Yeman Crippa, Gabby Thomas y otros. El ecosistema de productos de la empresa incluye smartwatches de las series Active, Cheetah y T-Rex, el anillo inteligente Helio y la App Zepp con su nueva función de registro de alimentos.

AmazfitZepp Health (NYSE: ZEPP) 소속으로, 현재 세계 랭킹 4위이자 WTA 역사상 가장 높은 순위를 기록한 이탈리아 테니스 스타 Jasmine Paolini와 다년간의 파트너십을 발표했습니다. 이 협약의 일환으로 Paolini은 경기 중 Amazfit 로고와 스마트워치를 착용하고, 수면 및 운동 회복을 추적하기 위해 Helio Ring을 포함한 브랜드의 피트니스 웨어러블을 사용할 것입니다.

Paolini의 업적에는 2024 프랑스 오픈(단식 및 복식)과 2024 윔블던(단식) 결승 진출, 복식에서 올림픽 금메달 획득, WTA에서 두 개의 단식 및 여섯 개의 복식 타이틀 확보가 포함됩니다. 이 파트너십은 Amazfit의 고급 추적 기술을 활용하여 심장 건강, 수면 질 및 운동 부하와 같은 주요 성과 지표를 모니터링하는 것을 목표로 합니다.

Paolini은 Yeman Crippa, Gabby Thomas 등과 같은 엘리트 운동선수 목록에 합류합니다. 이 회사의 제품 생태계에는 Active, Cheetah 및 T-Rex 시리즈 스마트워치, Helio 스마트 링 및 새로운 식사 기록 기능이 포함된 Zepp 앱이 포함됩니다.

Amazfit, propriété de Zepp Health (NYSE: ZEPP), a annoncé un partenariat pluriannuel avec la star du tennis italienne Jasmine Paolini, actuellement numéro 4 mondiale et la joueuse italienne de simple la mieux classée de l'histoire de la WTA. Dans le cadre de cet accord, Paolini portera le logo Amazfit et une smartwatch pendant les matchs et utilisera les dispositifs portables de fitness de la marque, y compris l'Helio Ring, pour suivre son sommeil et sa récupération athlétique.

Les réalisations de Paolini incluent des finales aux Internationaux de France 2024 (simple et double) et à Wimbledon 2024 (simple), la victoire d'une médaille d'or olympique en double, ainsi que deux titres WTA en simple et six en double. Le partenariat vise à tirer parti de la technologie avancée de suivi d'Amazfit pour surveiller des indicateurs de performance clés tels que la santé cardiaque, la qualité du sommeil et la charge d'effort.

Paolini rejoint la liste des athlètes d'élite d'Amazfit, qui comprend Yeman Crippa, Gabby Thomas et d'autres. L'écosystème de produits de l'entreprise comprend des smartwatches des séries Active, Cheetah et T-Rex, l'anneau intelligent Helio et l'application Zepp avec sa nouvelle fonction de journal alimentaire.

Amazfit, im Besitz von Zepp Health (NYSE: ZEPP), hat eine mehrjährige Partnerschaft mit der italienischen Tennisstar Jasmine Paolini angekündigt, die derzeit die Nummer 4 der Welt und die bestplatzierte italienische Einzelspielerin in der WTA-Geschichte ist. Im Rahmen der Vereinbarung wird Paolini das Amazfit-Logo und eine Smartwatch während der Matches tragen und die Fitness-Wearables der Marke, einschließlich des Helio Rings, zur Überwachung von Schlaf und sportlicher Erholung nutzen.

Zu Paolinis Erfolgen gehören das Erreichen der Finals bei den French Open 2024 (Einzel und Doppel) und bei Wimbledon 2024 (Einzel), der Gewinn einer olympischen Goldmedaille im Doppel sowie zwei WTA-Einzeltitel und sechs Doppeltitel. Die Partnerschaft zielt darauf ab, die fortschrittliche Tracking-Technologie von Amazfit zu nutzen, um wichtige Leistungskennzahlen wie Herzgesundheit, Schlafqualität und Belastung zu überwachen.

Paolini reiht sich in die Liste der Elite-Athleten von Amazfit ein, zu der auch Yeman Crippa, Gabby Thomas und andere gehören. Das Produktsortiment des Unternehmens umfasst Smartwatches der Serien Active, Cheetah und T-Rex, den Helio Smart Ring und die Zepp-App mit ihrer neuen Food Log-Funktion.

Positive
  • Partnership with high-profile athlete (World No. 4) enhances brand visibility and credibility
  • Multi-year agreement secures long-term brand ambassador relationship
  • Expansion of athlete ambassador portfolio strengthens market position
  • Strategic product placement through on-court logo and smartwatch visibility
Negative
  • None.

Paolini to Wear Amazfit Smart Wearables to Enhance Performance and Recovery.

Amazfit logo to appear on Paolini’s on-court apparel.

MILPITAS, Calif.--(BUSINESS WIRE)-- Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), today announced the signing of Italian tennis sensation and World No. 4 Jasmine Paolini as its newest global athlete partner. As part of the multi-year agreement and official smart wearable partnership, Paolini will represent Amazfit by wearing the Amazfit logo and smartwatch on court and the brand’s fitness wearables, including Helio Ring, to track sleep and athletic recovery.

Italian Tennis Star Jasmine Paolini Joins Amazfit as Latest Athlete Ambassador (Photo: Business Wire)

Italian Tennis Star Jasmine Paolini Joins Amazfit as Latest Athlete Ambassador (Photo: Business Wire)

Paolini is the current Italian No. 1 and highest-ranked Italian singles player in WTA history. She reached both singles and doubles finals at the 2024 French Open and was a singles finalist at 2024 Wimbledon. Additionally, Paolini is the reigning Olympic gold medalist in doubles and holds two WTA singles and six doubles titles to her name.

“I’ve seen firsthand how tracking my performance and analyzing data during training is essential to competing at the highest level,” said Paolini. “As a tennis player, I’m constantly traveling, adjusting to new time zones, and pushing my body through intense matches and training sessions. With Amazfit’s smart wearables, I can monitor my recovery, sleep quality, and overall fitness in real time, ensuring I adapt quickly and stay at my best, no matter where I am. I’m thrilled to join the Amazfit family and take my game to the next level.”

With Amazfit’s advanced tracking technology, Paolini will gain deep insights into her training, health, and recovery—both on and off the court. By leveraging Amazfit’s smart wearables, she will be able to monitor key performance metrics, including heart health, sleep quality and exertion load, enabling her to optimize her preparation, recovery, and overall well-being.

Wayne Huang, Founder & CEO of Zepp Health, emphasized the importance of Paolini’s signing and the brand’s commitment to elite performance: "Jasmine Paolini’s incredible achievements and dedication to maximizing her performance align perfectly with Amazfit’s vision for advanced sports technology. We go beyond providing smartwatches—we are building a complete smart wearable ecosystem. From the Amazfit Helio Ring, which helps track recovery and sleep, to the latest nutrition management features in our app that support post-match recovery, our technology enables athletes to train smarter, recover more efficiently, and perform at their peak. With Paolini joining Amazfit, we not only support her journey at the highest level of tennis but also showcase how Amazfit’s smart wearable ecosystem empowers athletes and sports enthusiasts worldwide."

Paolini’s signing strengthens Amazfit’s growing roster of elite athletes, joining fellow Italian and European champion distance runner Yeman Crippa, Olympic gold medalist sprinter Gabby Thomas, HYROX World Champions Meg Jacoby and Hunter McIntyre, Olympic triathlete Morgan Pearson and Padel star Bea González.

Amazfit is committed to creating products that empower holistic health and well-being, and that healthy living requires balance across four key pillars of wellness: physical fitness, sleep, mindfulness and nutrition. Amazfit’s diverse product portfolio includes Active, Cheetah and T-Rex series performance smartwatches, Helio smart ring and the Zepp App, all designed to help athletes and health enthusiasts track and enhance their holistic health. The Zepp App’s latest Food Log feature, currently available in United States and scheduled to role out in other markets later this year, offers athletes like Paolini an unparalleled ability to bridge the gap between nutrition and fitness, ensuring peak performance and optimal recovery. Whether monitoring heart rate, tracking sleep cycles, or logging meals, Amazfit provides the insights needed to maintain a well-rounded approach to health and performance.

For more information, please visit Amazfit.com and follow us on Facebook, Instagram, Twitter and YouTube.

About Amazfit

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company. Offering a wide selection of smartwatches and bands, Amazfit's brand tagline "Discover Amazing", encourages individuals to break their barriers, and exceed expectations while finding joy in every moment.

Amazfit is powered by Zepp Health's proprietary health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award.

Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, EMEA, and APAC regions. For more information about Amazfit, visit www.amazfit.com.

MEDIA CONTACT

Mary Thompson Woodbury

mary.woodbury@zepp.com

Source: Zepp Health

FAQ

What is the significance of Jasmine Paolini's partnership with Amazfit for ZEPP stock?

The partnership enhances ZEPP's brand visibility and market position through a multi-year agreement with World No. 4 tennis player, including on-court product placement and brand exposure.

What Amazfit products will Jasmine Paolini use as part of the 2024 partnership?

Paolini will use Amazfit smartwatches and the Helio Ring to track sleep, athletic recovery, and performance metrics during training and matches.

How does the Amazfit athlete ambassador program impact ZEPP's market strategy?

The program strengthens ZEPP's market position by partnering with elite athletes like Paolini, Yeman Crippa, and Gabby Thomas, showcasing the brand's advanced sports technology capabilities.

What new features is ZEPP introducing through the Amazfit ecosystem in 2024?

ZEPP is introducing the Food Log feature in the Zepp App, currently available in the US with planned global rollout, to help athletes bridge nutrition and fitness tracking.

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