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Amazfit Named Official Wearable Partner & Timekeeper of HYROX

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Zepp Health's Amazfit has been named the Official Wearable Partner & Timekeeper of HYROX, the World Series of Fitness Racing, in a two-year partnership. Amazfit will provide smartwatches and the Helio Ring to support HYROX athletes, offering 24/7 health and fitness monitoring. The partnership includes:

1. Physical activation at HYROX events with live experiences and consumer shops
2. Software updates for Amazfit smartwatches with a HYROX race mode
3. Integration into HYROX365 for Training Clubs and Coaches
4. Comprehensive data insights for athletes' recovery and performance optimization
5. AI-powered Zepp Coach for personalized training plans

This collaboration aims to enhance the fitness racing experience and support athletes in reaching their peak performance.

Amazfit di Zepp Health è stata nominata Partner Indossabile Ufficiale e Cronometrista di HYROX, il Campionato Mondiale di Fitness Racing, in una partnership di due anni. Amazfit fornirà smartwatch e l'Helio Ring per supportare gli atleti HYROX, offrendo monitoraggio della salute e del fitness 24 ore su 24, 7 giorni su 7. La partnership include:

1. Attivazioni fisiche agli eventi HYROX con esperienze dal vivo e negozi per consumatori
2. Aggiornamenti software per smartwatch Amazfit con una modalità gara HYROX
3. Integrazione in HYROX365 per Club di Allenamento e Coach
4. Approfondimenti completi sui dati per il recupero e l'ottimizzazione delle prestazioni degli atleti
5. Zepp Coach potenziato da AI per piani di allenamento personalizzati

Questa collaborazione mira a migliorare l'esperienza del fitness racing e a supportare gli atleti nel raggiungere le loro massime prestazioni.

Amazfit de Zepp Health ha sido nombrado Socio Oficial de Wearables y Cronometrista de HYROX, el Campeonato Mundial de Fitness Racing, en una asociación de dos años. Amazfit proporcionará smartwatches y el Helio Ring para apoyar a los atletas de HYROX, ofreciendo monitoreo de salud y fitness 24/7. La asociación incluye:

1. Activaciones físicas en eventos de HYROX con experiencias en vivo y tiendas para consumidores
2. Actualizaciones de software para los smartwatches Amazfit con un modo de carrera de HYROX
3. Integración en HYROX365 para Clubes de Entrenamiento y Entrenadores
4. Análisis exhaustivos de datos para la recuperación y optimización del rendimiento de los atletas
5. Zepp Coach impulsado por IA para planes de entrenamiento personalizados

Esta colaboración tiene como objetivo mejorar la experiencia del fitness racing y apoyar a los atletas en alcanzar su máximo rendimiento.

제프 헬스의 아마즈핏HYROX의 공식 웨어러블 파트너 및 타이머로 지명되었습니다. HYROX는 세계 피트니스 레이싱 대회로 2년간의 파트너십을 체결했습니다. 아마즈핏은 HYROX 선수들을 지원하기 위해 스마트워치와 헬리오 링을 제공하며, 24시간 7일 건강 및 피트니스 모니터링을 제공합니다. 파트너십에는 다음이 포함됩니다:

1. HYROX 이벤트에서의 물리적 활성화, 라이브 경험 및 소비자 상점
2. HYROX 레이스 모드를 갖춘 아마즈핏 스마트워치의 소프트웨어 업데이트
3. 트레이닝 클럽과 코치를 위한 HYROX365에 통합
4. 선수들의 회복과 성능 최적화를 위한 포괄적인 데이터 통찰력
5. 개인화된 훈련 계획을 위한 AI 기반 제프 코치

이번 협업은 피트니스 레이싱 경험을 향상시키고 선수들이 최고의 성과를 낼 수 있도록 지원하는 것을 목표로 합니다.

Amazfit de Zepp Health a été nommé Partenaire Portatif Officiel et Chronométreur de HYROX, le Championnat du Monde de Course de Fitness, dans le cadre d'un partenariat de deux ans. Amazfit fournira des montres intelligentes et l'Helio Ring pour soutenir les athlètes de HYROX, offrant un suivi de la santé et du fitness 24/7. Le partenariat comprend :

1. Activation physique lors des événements HYROX avec des expériences en direct et des boutiques pour consommateurs
2. Mises à jour logicielles pour les montres intelligentes Amazfit avec un mode course HYROX
3. Intégration à HYROX365 pour les Clubs d'Entraînement et les Entraîneurs
4. Analyse complète des données pour la récupération et l'optimisation des performances des athlètes
5. Zepp Coach alimenté par IA pour des plans d'entraînement personnalisés

Cette collaboration vise à améliorer l'expérience du racing fitness et à soutenir les athlètes dans l'atteinte de leurs meilleures performances.

Amazfit von Zepp Health wurde als offizieller tragbarer Partner und Zeitnehmer von HYROX, der Weltmeisterschaft im Fitness-Racing, in einer zweijährigen Partnerschaft ausgezeichnet. Amazfit wird Smartwatches und den Helio Ring bereitstellen, um die HYROX-Athleten zu unterstützen, und bietet 24/7 Gesundheits- und Fitnessüberwachung. Die Partnerschaft umfasst:

1. Physische Aktivierungen bei HYROX-Veranstaltungen mit Live-Erlebnissen und Verbraucherläden
2. Software-Updates für Amazfit-Smartwatches mit einem HYROX-Rennmodus
3. Integration in HYROX365 für Trainingsclubs und Trainer
4. Umfassende Datenanalysen zur Erholung und Leistungsoptimierung der Athleten
5. KI-gestützter Zepp Coach für personalisierte Trainingspläne

Diese Zusammenarbeit zielt darauf ab, das Fitness-Racing-Erlebnis zu verbessern und Athleten dabei zu unterstützen, ihre Spitzenleistung zu erreichen.

Positive
  • Partnership with HYROX, a Time 100 Most Influential Companies in 2024 Winner, potentially expanding Amazfit's market reach
  • Exposure to over 300,000 HYROX participants per season across EU and US regions
  • Integration of Amazfit products into HYROX events and training ecosystem, potentially driving sales
  • Development of HYROX-specific features for Amazfit devices, potentially increasing product appeal
Negative
  • None.

Zepp Health's Amazfit & HYROX Announce Partnership Reaching Over 300,000
Participants Per Season Across EU and US regions

MILPITAS, Calif. , Aug. 29, 2024 /PRNewswire/ -- HYROX, the World Series of Fitness Racing, a Time 100 Most Influential Companies in the World 2024 Winner has today announced its partnership with Zepp Health Corporation ("Zepp Health") (NYSE: ZEPP), a global leader in smart wearables and health technology, through its smart wearable brand, Amazfit.

This two-year partnership will see Amazfit serve as the Official Wearable and Timekeeping partner of HYROX, aiming to aid athletes' training regime, and unlock further potential by providing a sophisticated, yet user- friendly, solution for 24/7 health and fitness monitoring.

Amazfit will physically activate its partnership rights at HYROX events throughout the season until 2026 with live experiences and dedicated consumer shops. It also aims to support key athletes providing them with Amazfit Cheetah Pro, Falcon, T-Rex Ultra, Balance and Active smartwatches and the Amazfit Helio Ring, catering to the diverse fitness levels of HYROX participants.

Additionally, Amazfit will soon announce software updates to its smartwatches that will include a HYROX race mode and integration into HYROX365, empowering HYROX Training Clubs and Coaches with smart digital solutions. 

As part of Zepp Health, Amazfit stands at the forefront of smart wearable technology. Known for its innovative design and advanced functionality, Amazfit smartwatches have garnered acclaim, including prestigious awards such as the iF Design Award and the Red Dot Design Award. Now, partnering with HYROX, Amazfit is poised to elevate the fitness racing experience through the following key features and benefits:

  • Integrated Ecosystem for Optimal Performance: The synergy between the Helio Ring and Amazfit smartwatches, including Amazfit Cheetah Pro, Falcon, Balance, Active, and T-Rex Ultra, maximises performance. Data from both devices is seamlessly integrated within the Zepp App, offering athletes a holistic view of their health metrics during intense workouts and recovery periods.
  • Data-Driven Insights for HYROX Excellence: With comprehensive data insights, showcasing athletes' recovery strategies, identifying common training pitfalls, and revealing the practices and metrics of elite performers, Amazfit provides invaluable insights to all HYROX competitors.
  • Tailored Training with Zepp Coach: AI-powered Zepp Coach offers sport-specific movements, personalised training plans, and targeted recommendations. This customization enhances the appeal and utility of Amazfit devices, making them indispensable tools for HYROX athletes aiming to optimise their performance and achieve their goals.

Commenting on the partnership, Wayne Huang, CEO of Zepp Health expressed his excitement  about the partnership, stating, "I am delighted to announce our partnership with HYROX, aligning two forces dedicated to pushing the boundaries of athletic achievement and unlocking human potential. Through our smartwatches and fitness wearables, we aim to empower athletes to reach their peak performance and transform their everyday lives."

Moritz Furste, HYROX Co-founder and CMO, adds, "The sport of HYROX is evolving rapidly,

and the future of fitness racing is now intertwined with cutting-edge smartwear technology like Amazfit. The upcoming development of a HYROX race mode and integration within HYROX 365 will be a great aid for HYROX athletes and Training Clubs going forward. We are always committed to giving our athletes the best chance at success, and we're pleased to be doing this alongside Amazfit  ." 

For more information visit www.amazfit.com | www.hyrox.com

PR Contact:

HYROX: hyrox@fittestpr.com
Amazfit: napr@zepp.com

-ENDS-

About HYROX:

HYROX is the Global Sport of Fitness Racing, inspiring people worldwide to engage in the healthiest form of training and competition on earth. HYROX connects the world's training communities with a sport, a training methodology and a lifestyle that is accessible to all and conveys the transformative benefits of training and competition to a globally connected audience.

About Zepp Health:

Zepp Health (NYSE: ZEPP), a global smart wearable and health technology leader, empowers users to live their healthiest lives by optimizing their health, fitness, and wellness journeys through its leading consumer brands, Amazfit, Zepp Clarity, and Zepp Aura. Powered by its proprietary Zepp Digital Health Management Platform, which includes the Zepp OS, AI chips, biometric sensors, and data algorithms, it delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is today embraced by millions of users. To date, Zepp Health has shipped over 200 million units and its products are available in 90+ countries. Founded in 2013, Zepp Health has 1000+ employees and offices.  Learn more at www.amazfit.com and www.zepp.com

Cision View original content:https://www.prnewswire.com/news-releases/amazfit-named-official-wearable-partner--timekeeper-of-hyrox-302233711.html

SOURCE Amazfit

FAQ

What is the duration of Amazfit's partnership with HYROX?

Amazfit's partnership with HYROX is a two-year agreement, lasting until 2026.

Which Amazfit products will be provided to HYROX athletes?

Amazfit will provide the Cheetah Pro, Falcon, T-Rex Ultra, Balance, and Active smartwatches, as well as the Amazfit Helio Ring to HYROX athletes.

How will Amazfit integrate its technology with HYROX?

Amazfit will introduce a HYROX race mode in its smartwatches and integrate with HYROX365, providing smart digital solutions for HYROX Training Clubs and Coaches.

What is the potential reach of the Amazfit-HYROX partnership?

The partnership reaches over 300,000 participants per season across EU and US regions.

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