Amazfit Announces the Active 2; the Ultimate Everyday Smartwatch for Active and Healthy Living

Rhea-AI Summary

Zepp Health (NYSE: ZEPP) has announced the launch of its new Amazfit Active 2 smartwatch at CES 2025. The device features a 1.32-inch AMOLED display with 2,000 nits brightness and comes in two versions: a premium model at $129.99 with leather strap and sapphire glass, and a standard version at $99.99 with silicone strap.

The watch incorporates advanced technology including the BioTracker™ 6.0 PPG biosensor, upgraded heart rate and sleep monitoring algorithms, and new sensors for altitude and movement tracking. It offers a 10-day battery life and includes features like Zepp Flow™ for voice control and Zepp Pay for contactless payments in Europe.

The device supports over 160 sports modes, offline maps with turn-by-turn navigation, and includes Zepp Coach™ for personalized training. Pre-orders are available in the US, with global release scheduled for February 2025.

Positive

• Launch of two new smartwatch models with competitive pricing ($99.99 and $129.99)
• Advanced features including BioTracker 6.0 PPG biosensor and improved algorithms
• Extended 10-day battery life under typical use
• Integration of Zepp Pay for contactless payments (European market)

Negative

• initial availability (US pre-orders only, global release pending)
• NFC payment feature restricted to European market

Insights

Tech Product Analyst

The Amazfit Active 2 launch represents an incremental product evolution rather than a revolutionary advancement for Zepp Health. The device's pricing strategy at $99.99 and $129.99 positions it competitively in the mid-range smartwatch segment, but below premium offerings from Apple and Samsung. Key technological improvements include the BioTracker 6.0 PPG biosensor and expanded functionality with Zepp Flow and offline mapping. However, these features are largely playing catch-up with existing market offerings rather than setting new industry standards. The NFC payment capability, while valuable, is to European markets, potentially constraining global revenue opportunities. The 10-day battery life and 2,000-nit display brightness are solid specifications but not market-leading. While the product maintains Zepp's position in the wearables market, it's unlikely to significantly impact the company's market share or financial performance given the highly competitive nature of the smartwatch industry and Zepp's relatively small market cap of $43.4M.

Market Research Analyst

The timing of this launch at CES 2025 is strategic but faces significant market headwinds. The global smartwatch market is experiencing saturation, with established players dominating the premium segment and numerous competitors in the mid-range space where the Active 2 is positioned. The inclusion of features like HYROX Race Mode and Wild.AI integration shows targeted positioning toward fitness enthusiasts and female users, potentially carving out niche market segments. However, the pricing strategy, while competitive, may lead to thin margins in a market where component costs remain high. The February global rollout timeline could impact Q1 2025 revenues, as post-holiday season launches typically see slower adoption rates. Given Zepp Health's current market capitalization, this product launch, while solid, is unlikely to drive substantial shareholder value in the short term without significant marketing investment and channel expansion.

MILPITAS, Calif., Jan. 6, 2025 /PRNewswire/ -- Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), a health technology company, today announced the launch of its latest lifestyle smartwatch: the Amazfit Active 2, a wearable that bridges elegance and functionality.

Debuting at CES 2025 and featured at Pepcom and ShowStoppers media events, the Amazfit Active 2 is a lifestyle statement for fashion conscious and health-oriented consumers who want to monitor their fitness without compromising on aesthetics.

Stylish Design Meets Competitive Advantages 

Along with a body crafted from stainless steel, the Amazfit Active 2 boasts a round 1.32-inch high-definition AMOLED display that can reach a peak brightness of 2,000 nits, ensuring that users can see their exercise data and maps even under bright sunlight. Consumers can choose from two models when purchasing: a premium version priced at $129.99 that features a black genuine leather strap and a resilient sapphire glass screen covering, or a standard version priced at $99.99 that comes with either a red or black sports-style silicone strap for enhanced breathability during exercise. The premium version will also come with one of these sports-style red silicone straps in the box, as a secondary strap option to equip for workouts.

Cutting-Edge Technology

- Latest Generation Biosensor: The BioTracker™ 6.0 PPG biosensor features a dual-LED and 5PD build, which picks up more biometric signals for enhanced precision in health monitoring and measurement. Zepp Health Corporation zepp.com 2

- Upgraded Heart Rate and Sleep Algorithms: The PulsePrecision™ algorithm enhances heart rate tracking accuracy to the level of the Amazfit T-Rex 3, while the RestoreIQ™ algorithm gives sleep monitoring a similar accuracy boost.

- Additional Sensors: Compared to the previous generation of Amazfit Active, the new release adds a barometer for accurate altitude measurements and support of new sports like skiing, along with an accelerometer and gyroscope for precise recognition of sleep and movement, and an ambient light sensor for optimal display under varying light conditions.

- Extended Battery Life: With a robust 10-day battery life under typical use, the Active 2 is a device that won't need recharging every night.

- Zepp Flow™: Enables users to control their watch settings, adjust their calendar, and more with just their voice, while also granting Android users the ability to reply to instant messages with either keyboard or speech-to-text input.

- Zepp Pay: Users in Europe can experience secure contactless payments when they purchase the premium version, with this model being named the Amazfit Active 2 NFC on European channels.

Fitness and Wellness Features

- Dynamic Fitness Modes: Over 160 sports modes including HYROX Race Mode, a smart Strength Training mode that can auto-detect specific exercises and intelligently count reps, sets, and rest time, and new winter sports like Skiing.

- Offline Maps with Turn Directions: Supported by 5 satellite systems, users can navigate with ease by importing offline maps and route files to the watch that come with turn-by-turn directions, which can be followed on-screen or broadcast via the built-in speaker or the user's connected Bluetooth headphones.

- Zepp Coach™ Integration: Offers personalized training and running plans, empowering users of all levels to achieve fitness milestones from 3K runs to full marathons.

- Tailored for Women: With the Wild.AI mini app, women can connect to their accounts directly from the watch for personalized wellness insights tied to their menstrual and hormonal cycles.

- Advanced Health Insights: A daily Readiness score summarizes mental and physical recovery and provides actionable insights, while the HRV feature delivers specialized recovery data.

With its stylish design, premium materials, and advanced capabilities, the Amazfit Active 2 delivers exceptional value as the ultimate companion for fitness enthusiasts and trendsetters alike.

Availability and Pricing

The Amazfit Active 2 is now available for pre-order in the United States on us.amazfit.com, and will be available globally in February, via Amazfit's official website and through retail partners, with prices starting at $99.99 for the standard version and $129.99 for the premium version. Zepp Health Corporation zepp.com 3

For more information, please visit www.amazfit.com and follow us on Facebook, Instagram, X (formerly Twitter), and YouTube.

About Amazfit

Amazfit, a leading global smart wearable brand focused on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company. Offering a wide selection of smartwatches and bands, Amazfit's brand tagline "Discover Amazing", encourages individuals to break their barriers, and exceed expectations while finding joy in every moment.

Amazfit is powered by Zepp Health's proprietary health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. With outstanding craftsmanship, Amazfit smartwatches have won many design awards, including the iF Design Award and the Red Dot Design Award.

Launched in 2015, Amazfit is today embraced by millions of users. Its products are available in more than 90 countries across the Americas, EMEA, and APAC regions. For more information about Amazfit, visit www.amazfit.com.

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SOURCE Amazfit

FAQ

What are the key features of the new Amazfit Active 2 smartwatch by ZEPP?

The Amazfit Active 2 features a 1.32-inch AMOLED display, BioTracker 6.0 PPG biosensor, 10-day battery life, over 160 sports modes, offline maps with navigation, and Zepp Pay for contactless payments in Europe.

How much does the Amazfit Active 2 cost and when will it be available?

The standard version costs $99.99 and the premium version $129.99. Pre-orders are available in the US, with global release scheduled for February 2025.

What are the differences between the standard and premium versions of ZEPP's Amazfit Active 2?

The premium version ($129.99) includes a black genuine leather strap and sapphire glass screen, while the standard version ($99.99) comes with a silicone strap in red or black.

What health monitoring features does the Amazfit Active 2 offer?

It includes the BioTracker 6.0 PPG biosensor, PulsePrecision heart rate tracking, RestoreIQ sleep monitoring, and provides a daily Readiness score with HRV recovery data.

Does ZEPP's Amazfit Active 2 support contactless payments?

Yes, but only the premium version in Europe (called Amazfit Active 2 NFC) supports Zepp Pay for contactless payments.