Everyday Health Group Acquires Leading Digital Media Property theSkimm
theSkimm to Join Everyday Health, LoseIt!, BabyCenter, and Other EHG Brands
Co-founded in 2012 by then-news producers Danielle Weisberg and Carly Zakin, theSkimm was launched as an email newsletter. From there, it has grown into a suite of products reaching millions of multi-generational women today, serving as a trusted source to help them live their smartest lives by seamlessly integrating into their existing routines. theSkimm now includes the Daily Skimm, Daily Skimm: Weekend, Skimm Money, Skimm Your Life and Skimm Well newsletters, B2B marketer’s newsletter The SKM Report, the “9 to 5ish with theSkimm” podcast, and the WellPlayed sports podcast.
This acquisition should enable Everyday Health Group to engage with theSkimm's dedicated audience seeking trusted, evidence-based information and services to deliver valuable, timely content in the fast-growing category of women’s health and wellness.
"The creation of theSkimm marked a watershed moment in getting vital information to a highly engaged audience of female readers in an incredibly compelling format. Today, it is a multifaceted suite of products and services uniquely designed to help her solve issues and better thrive across her work, life and family goals while simultaneously connecting her to a savvy, supportive and optimistic community," said Nan Forte, Executive Vice President and General Manager, Everyday Health Consumer. "We’re excited to serve and further satiate the voracious appetite of theSkimm audience for trusted tips and insider information at this fast-growing intersection of women’s wellness-based content, community and commerce.”
"Joining Everyday Health presents an extraordinary opportunity for us to enrich our audience with even more comprehensive and in-depth information,” said Danielle Weisberg and Carly Zakin, co-founders of theSkimm. “Leveraging their extensive resources and expertise in the health and wellness space will allow us to better serve and empower the millennial women who rely on theSkimm. We're thrilled to join forces and see the impact we can achieve together." The co-founders will remain with theSkimm.
Wolfson Partners LLC served as theSkimm’s financial advisor on the transaction.
About Everyday Health Group
Everyday Health Group (EHG) is a recognized leader in patient and provider education, attracting an engaged audience of over 71 million health consumers and over 890,000
Everyday Health Group is a division of Ziff Davis, Inc. (NASDAQ: ZD), and is headquartered in
About theSkimm
theSkimm is a digital media company dedicated to succinctly giving women the information they need to make confident decisions. We’ve made it our mission to help you live smarter. Since disrupting the media landscape and defining a new category over a decade ago, theSkimm has become a trusted source for its audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today, theSkimm ecosystem includes the Daily Skimm, Daily Skimm: Weekend, Skimm Money, Skimm Your Life and Skimm Well newsletters, B2B marketer’s newsletter The SKM Report, the “9 to 5ish with theSkimm” podcast, and theSkimm mobile app.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250319625039/en/
For information about advertising and sales opportunities, contact:
Justine Barcia, GVP, Integrated Marketing Solutions
jbarcia@everydayhealthgroup.com
For media inquiries, contact:
Matt Orsini, Sr. Media Relations Manager
morsini@everydayhealthgroup.com
Source: Ziff Davis, Inc.
