Zebra Technologies Named a Major Player in IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment
Zebra Technologies (NASDAQ: ZBRA) has been recognized as a Major Player in the IDC MarketScape: Worldwide Retail Promotions Management 2024-2025 Vendor Assessment. The company's Workcloud Demand Intelligence Suite received praise for its markdown optimization capabilities and effective customer success teams.
The solution leverages supply chain, labor, and inventory data algorithms to enable accurate forecasts and analyze demand, helping retailers anticipate consumer trends and make informed decisions. The suite's key features include the ability to boost profitability, minimize markdowns through AI and machine learning, and enable intelligent forecasting across digital and physical channels.
IDC highlighted Zebra's directed view of markdown optimization, noting its effectiveness in enabling markdown price points and optimizing markdown depth across promotions and similarly priced products. The solution can automate custom markdowns based on produce rules and entire categories, making it particularly valuable for fashion retailers.
Zebra Technologies (NASDAQ: ZBRA) è stata riconosciuta come un Attore Principale nella valutazione dei fornitori IDC MarketScape: Worldwide Retail Promotions Management 2024-2025. La Workcloud Demand Intelligence Suite dell'azienda ha ricevuto elogi per le sue capacità di ottimizzazione dei ribassi e per i suoi team di successo clienti efficaci.
La soluzione sfrutta gli algoritmi dei dati relativi alla catena di approvvigionamento, al lavoro e all'inventario per abilitare previsioni accurate e analizzare la domanda, aiutando i rivenditori a prevedere le tendenze dei consumatori e a prendere decisioni informate. Le caratteristiche principali della suite includono la capacità di aumentare la redditività, ridurre i ribassi attraverso l'IA e il machine learning, e consentire previsioni intelligenti attraverso canali digitali e fisici.
IDC ha evidenziato la visione mirata di Zebra sull'ottimizzazione dei ribassi, notando la sua efficacia nell'abilitare i punti di prezzo dei ribassi e nell'ottimizzare la profondità dei ribassi attraverso le promozioni e prodotti simili. La soluzione può automatizzare ribassi personalizzati basati su regole di prodotto e su intere categorie, risultando particolarmente preziosa per i rivenditori di moda.
Zebra Technologies (NASDAQ: ZBRA) ha sido reconocida como un Actor Principal en la evaluación de proveedores IDC MarketScape: Worldwide Retail Promotions Management 2024-2025. La Workcloud Demand Intelligence Suite de la compañía recibió elogios por sus capacidades de optimización de descuentos y por sus efectivos equipos de éxito del cliente.
La solución aprovecha algoritmos de datos de la cadena de suministro, mano de obra e inventario para permitir pronósticos precisos y analizar la demanda, ayudando a los minoristas a anticipar las tendencias del consumidor y a tomar decisiones informadas. Las características clave de la suite incluyen la capacidad de aumentar la rentabilidad, minimizar los descuentos a través de IA y aprendizaje automático, y permitir pronósticos inteligentes a través de canales digitales y físicos.
IDC destacó la visión enfocada de Zebra sobre la optimización de descuentos, señalando su eficacia en la habilitación de precios de descuento y en la optimización de la profundidad de los descuentos en promociones y productos de precio similar. La solución puede automatizar descuentos personalizados basados en reglas de producto y en categorías completas, lo que la hace particularmente valiosa para los minoristas de moda.
제브라 테크놀로지스 (NASDAQ: ZBRA)는 IDC MarketScape: Worldwide Retail Promotions Management 2024-2025 공급업체 평가에서 주요 플레이어로 인정받았습니다. 회사의 워크클라우드 수요 인텔리전스 스위트는 가격 인하 최적화 기능과 효율적인 고객 성공 팀에 대해 칭찬받았습니다.
이 솔루션은 공급망, 노동 및 재고 데이터 알고리즘을 활용하여 정확한 예측을 가능하게 하고 수요를 분석하여 소매업체가 소비자 트렌드를 예측하고 정보에 기반한 결정을 내릴 수 있도록 도와줍니다. 스위트의 주요 기능은 수익성을 증가시키고 AI 및 기계 학습을 통해 가격 인하를 최소화하며 디지털 및 물리적 채널 전반에 걸쳐 지능형 예측을 가능하게 하는 것입니다.
IDC는 가격 인하 최적화에 대한 제브라의 목표 지향적 관점을 강조하며, 가격 인하 포인트를 설정하고 프로모션 및 유사 가격 제품에서 가격 인하 깊이를 최적화하는 데 효과적이라고 언급했습니다. 이 솔루션은 제품 규칙 및 전체 카테고리를 기반으로 한 맞춤형 가격 인하를 자동화할 수 있어 패션 소매업체에 특히 가치가 있습니다.
Zebra Technologies (NASDAQ: ZBRA) a été reconnue comme un Acteur Majeur dans l'évaluation des fournisseurs IDC MarketScape : Worldwide Retail Promotions Management 2024-2025. La Workcloud Demand Intelligence Suite de l'entreprise a été saluée pour ses capacités d'optimisation des remises et pour ses équipes de réussite client efficaces.
La solution exploite des algorithmes de données de chaîne d'approvisionnement, de main-d'œuvre et d'inventaire pour permettre des prévisions précises et analyser la demande, aidant ainsi les détaillants à anticiper les tendances des consommateurs et à prendre des décisions éclairées. Les caractéristiques clés de la suite incluent la capacité à augmenter la rentabilité, à minimiser les remises grâce à l'IA et à l'apprentissage automatique, et à permettre des prévisions intelligentes à travers des canaux numériques et physiques.
IDC a souligné la vision ciblée de Zebra sur l'optimisation des remises, notant son efficacité à établir des points de prix de remise et à optimiser la profondeur des remises à travers des promotions et des produits de prix similaire. La solution peut automatiser des remises personnalisées basées sur des règles de produit et des catégories entières, ce qui la rend particulièrement précieuse pour les détaillants de mode.
Zebra Technologies (NASDAQ: ZBRA) wurde als Hauptakteur im IDC MarketScape: Worldwide Retail Promotions Management 2024-2025 Anbieterbewertung anerkannt. Die Workcloud Demand Intelligence Suite des Unternehmens erhielt Lob für ihre Fähigkeiten zur Optimierung von Sonderpreisen und effektiven Kundenserviceteams.
Die Lösung nutzt Algorithmen für Daten aus der Lieferkette, der Arbeitskraft und des Bestands, um präzise Vorhersagen zu ermöglichen und die Nachfrage zu analysieren, wodurch Einzelhändler in der Lage sind, Verbrauchertrends vorherzusehen und informierte Entscheidungen zu treffen. Zu den Hauptmerkmalen der Suite gehören die Fähigkeit, die Rentabilität zu steigern, Sonderpreise durch KI und maschinelles Lernen zu minimieren und intelligente Vorhersagen über digitale und physische Kanäle hinweg zu ermöglichen.
IDC hob Zebras gezielte Sicht auf die Optimierung von Sonderpreisen hervor und vermerkte deren Wirksamkeit bei der Festlegung von Preisstellen für Sonderangebote sowie der Optimierung der Preisnachlässe bei Aktionen und ähnlich gepreisten Produkten. Die Lösung kann benutzerdefinierte Preisnachlässe basierend auf Produktregeln und gesamten Kategorien automatisieren, was sie besonders wertvoll für Modeeinzelhändler macht.
- Recognition as Major Player in IDC MarketScape's 2024-2025 Retail Promotions Management Assessment
- Solution praised for markdown optimization capabilities and effective customer success teams
- AI and machine learning capabilities enhance profitability and decision-making
- Automated custom markdown features specifically beneficial for fashion retail sector
- None.
Insights
This IDC MarketScape recognition, while prestigious, represents minimal material impact on Zebra Technologies' immediate financial performance or stock value. The Workcloud Demand Intelligence Suite, particularly its markdown optimization capabilities, demonstrates Zebra's strategic positioning in retail technology, but lacks concrete revenue projections or significant market share gains.
The retail promotions management software market, though growing, is highly competitive with established players. While Zebra's AI-driven approach to markdown optimization and demand forecasting shows technological competence, this recognition alone doesn't significantly alter the company's competitive position or financial outlook. For context, enterprise software contributes a relatively small portion to Zebra's overall revenue, which is still predominantly hardware-based.
In simpler terms: Think of this as getting a good grade on a homework assignment - it's positive but doesn't fundamentally change your overall academic standing. For investors, while this validates Zebra's software strategy, it's not a catalyst for significant stock movement or fundamental business value creation.
Zebra Workcloud Demand Intelligence Suite recognized for “superlative markdown optimization capabilities, effective trust-building customer success teams and scenario planning with optimization options”
“Zebra Technologies is a Major Player in this IDC MarketScape,” said Ananda Chakravarty, Research Vice President, Retail Merchandising and Marketing Analytics Strategies, IDC. “The ongoing challenges of today’s retail space make Zebra Workcloud Demand Intelligence Suite a reliable and functional management tool for strong and thorough price optimization.”
Zebra’s Lifecycle Pricing promotions management solution is part of its Workcloud Demand Intelligence Suite which leverages supply chain, labor, and inventory data algorithms to enable accurate forecasts and analyze demand. This suite allows retailers to anticipate consumer trends and other factors to make informed decisions that drive revenue and customer satisfaction.
“We are excited to be named a Major Player as we believe this recognition affirms our continued investment in innovative software solutions to help our customers solve their most challenging use cases,” said Matthew Guiste, Global Retail Technology Strategist, Zebra Technologies. “Zebra's Workcloud Demand Intelligence Suite enables retailers to boost profitability, minimize markdowns through AI and machine learning, and make smarter decisions with intelligent forecasting and analysis tools.”
As the industry continues to tackle explosive e-commerce growth, Zebra’s Workcloud Demand Intelligence Suite enables retailers to effectively anticipate demand, plan responsively and execute seamlessly across digital and physical channels. Additionally, the solution enables a swift assessment of the anticipated impact of promotions on various business aspects such as sell-through, revenue, profitability, and other critical metrics.
The report also noted, “Zebra offers a directed view of markdown optimization for the retailer. The solution effectively enables markdown price points and optimizes markdown depth, especially across other promotions and price points for similarly priced products. Zebra can automate custom markdowns based on produce rules and entire categories as needed, making it easier for fashion retailers.”
KEY TAKEAWAYS
- Zebra Technologies has been named a Major Player in the IDC MarketScape: Worldwide Retail Promotions Management 2024-2025 Vendor Assessment.
- Zebra was evaluated for its promotions management solution, which is a subset of its Lifecycle Pricing optimization capabilities within the Demand Intelligence Suite of Zebra Workcloud.
- Read the excerpt of the 2024-2025 IDC MarketScape vendor assessment here.
ABOUT IDC MARKETSCAPE
The IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment, December 2024, IDC #US52038224IDC
MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) provides the tools to help businesses grow with asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250107468354/en/
Media Contact:
Denis Klimentov
Zebra Technologies
+1-905-812-6391
denis.klimentov@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
Source: Zebra Technologies Corporation
FAQ
What recognition did Zebra Technologies (ZBRA) receive in the 2024-2025 IDC MarketScape report?
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