ZA Group Inc announces acquisition of Forever Brands

Rhea-AI Summary

ZA Group, Inc. (OTCPINK: ZAAG) has acquired Forever Brands, which holds a license for the Casa Zeta-Jones brand to create an online women's shaving regimen. This addresses a rapidly growing market, valued at over $12 billion, with women accounting for approximately $3.3 billion of it. Currently, less than 1% of women are subscribed to shaving clubs. The new product line will feature luxurious shaving products designed to transform the shaving experience. The subscription-based model aims to tap into this underserved segment, with expectations of significant success.

Positive

• Acquisition of Forever Brands enhances ZA Group's market position in the $12 billion women's shaving market.
• The subscription-based model targets an underserved segment, with women representing $3.3 billion of the market.
• Development of a luxurious product line including custom handles, cartridges, and exclusive aftercare products.

Negative

• None.

NEW YORK, Nov. 19, 2021 /PRNewswire/ -- ZA Group, Inc., (OTCPINK: ZAAG), a holding company targeting the acquisition of undervalued companies with high growth potential, announced today it has acquired Forever Brands, which owns a license for Casa Zeta-Jones brand to develop a new online women's shaving regiment.

 "The team at Forever Brands have been working for the past year on developing the formula's, the handles, media marketing for our launch and much – much more. I believe this is such a robust and underserved market. Our subscription-based model gives us an incredible opportunity and we look forward to tremendous success the ZA Group," said Jeffrey M. Canouse, CEO of Forever Brands, Inc.

According to Grandview Research the global wet shave market is in excess of $12 billion dollars and growing over 9% annually. Women represent approximately 28% of this market or $3.3 Billion dollars.  According to Euromonitor less than 1% of women belong to a shave club, a segment dominated by men.

The product line will include a custom designed handle and cartridge system, pre-care products, exclusive shaving products and some of the best after care products on the market today. The Casa Zeta-Jones brand will transcend what is often considered a chore to a more pampering and lush women's shaving experience.

Forward-Looking Statements

Forward-looking statements and risks and uncertainties discussed in this press release may contain forward-looking statements. The words "anticipate," "believe," "estimate," "may," "intend," "expect," and similar expressions identify such forward-looking statements. Expected, actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. Forward-looking statements are subject to a number of risks and uncertainties, including but not limited to, risks and uncertainties associated with, among other things, the impact of economic, competitive, and other factors affecting our operations, markets, products, and performance. The matters discussed herein should not be construed in any way, shape or manner of our future financial condition or stock price.

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SOURCE ZA Group Inc.

FAQ

What acquisition did ZA Group announce on November 19, 2021?

ZA Group announced its acquisition of Forever Brands, which includes the Casa Zeta-Jones brand for a new women's shaving regimen.

What market size is the global women's shaving market?

The global wet shave market exceeds $12 billion, with women comprising approximately $3.3 billion.

What is the expected impact of the acquisition on ZA Group?

The acquisition is expected to enhance market presence and revenue potential through a subscription-based model targeting female consumers.

How does Forever Brands plan to position its shaving products?

Forever Brands aims to create a pampering and luxurious shaving experience for women, moving away from the chore of shaving.