Enabling AI Transformation: TNL Mediagene's Ad2 AI Agent Debuts in March to Revolutionize Smart Advertising Decisions

Rhea-AI Summary

TNL Mediagene (NASDAQ: TNMG) has announced the March 2025 launch of Ad2 AI Agent, an intelligent advertising assistant developed by its subsidiary Ad2iction. The new platform combines AI Audience and AI Creative capabilities to enhance advertising decisions through data-driven insights and automation.

The Ad2 AI Agent platform focuses on automating campaign planning, audience targeting, and ad deployment, offering one-click marketing solutions. It follows IAB's Data Clean Room standards for privacy compliance, particularly important as cookie tracking becomes obsolete.

Building on Ad2's 2024 launch of Retail Media Network (RMN) 2.0, the AI Agent integrates consumer behavior analysis, website engagement, and ad interactions to provide actionable audience insights. The system aims to break data silos and enable brands to leverage retail insights across multiple media channels while maintaining a balance between AI automation and human expertise.

Positive

• Launch of innovative AI-powered advertising platform
• Integration of advanced AI automation for campaign optimization
• Privacy-compliant solution addressing cookie phase-out
• Cross-channel data integration through RMN 2.0

Negative

• Dependence on successful market adoption of new technology
• Potential implementation challenges in transitioning from traditional advertising methods

NEW YORK and TOKYO and TAIPEI, Taiwan, Feb. 26, 2025 /PRNewswire/ -- AI is reshaping industries, with digital advertising at the forefront. TNL Mediagene's (NASDAQ: TNMG) subsidiary, Ad2iction, will launch its ad-tech brand Ad2 in March 2025, introducing Ad2 AI Agent—an intelligent assistant that enhances advertising decisions through data-driven insights and automation.

Revolutionizing AI in Ad-Tech

Ad2 AI Agent integrates AI Audience (Smart Audience) and AI Creative (Smart Creative) to help brands identify target audiences, optimize ad placements, and refine creative strategies with precision. Unlike traditional tools, this AI-driven assistant reduces reliance on manual decision-making while improving efficiency and accuracy.

As the industry shifts from Predictive AI to Generative AI and AI Agents, Ad2 AI Agent automates campaign planning, audience targeting, and ad deployment, enabling smarter, one-click marketing solutions.

Data-Driven & Privacy-Compliant Advertising

With cookie tracking fading out, advertisers need real, persistent audience data for effective marketing. Ad2 follows IAB's Data Clean Room standards, ensuring privacy-compliant AI applications.

In 2024, Ad2 launched Retail Media Network (RMN) 2.0, breaking data silos and allowing brands to leverage retail insights across multiple media channels. Ad2 AI Agent further integrates consumer behavior analysis, website engagement, and ad interactions into actionable audience insights.

The Future of AI-Powered Marketing

By combining AI automation with human expertise, Ad2 AI Agent enhances decision-making, ad performance, and creative execution, setting a new standard for human + AI collaboration.

Launching in March 2025, Ad2 AI Agent proves AI is not just viable but essential in advertising, redefining how brands engage audiences and optimize campaigns.

About TNL Mediagene

TNL Mediagene(NASDAQ: TNMG), a Cayman Islands-registered company, is the product of the May 2023 merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two leading, independent digital-media groups. Its business includes original and licensed media brands in Chinese, Japanese and English, across a range of subjects, including news, business, technology, science, food, sports and lifestyle; AI-powered advertising and marketing technology platforms in demand by agencies; and e-commerce and creative solutions. It takes pride in its political neutrality, its reach with younger audiences, and its quality. The company has about 550 employees across Asia, with offices in Japan, Taiwan and Hong Kong.

https://www.tnlmediagene.com/

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

 

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SOURCE TNL Mediagene

FAQ

When will TNL Mediagene (TNMG) launch the Ad2 AI Agent platform?

Ad2 AI Agent will launch in March 2025.

What key features does TNMG's Ad2 AI Agent offer for advertising?

It combines AI Audience and AI Creative capabilities for automated campaign planning, audience targeting, and ad deployment with one-click marketing solutions.

How does TNMG's Ad2 AI Agent handle data privacy concerns?

It follows IAB's Data Clean Room standards to ensure privacy-compliant AI applications as cookie tracking phases out.

What improvements did TNMG's Ad2 platform introduce with RMN 2.0 in 2024?

RMN 2.0 broke data silos to allow brands to use retail insights across multiple media channels.