ZA Group's subsidiary NFID launches updated direct to consumer website
On November 1, 2022, ZA Group announced that its subsidiary, NFID, launched a new collection of jiu jitsu-inspired apparel available for purchase on their direct-to-consumer website. This collection includes limited edition monthly drops and expands into women's apparel, aligning with NFID's active lifestyle brand. The U.S. direct-to-consumer e-commerce market, valued at over 128 billion USD in 2021, is projected to grow to nearly 213 billion USD, presenting growth opportunities for brands like NFID. CEO Bill Bollander highlighted these developments as they approach the holiday shopping season.
- Launch of limited edition monthly drops enhances product variety.
- Expansion into women's apparel indicates market growth potential.
- Positioning in the growing direct-to-consumer e-commerce sector.
- None.
Online store to feature limited edition monthly drops
NEW YORK, Nov. 1, 2022 /PRNewswire/ -- ZA Group Inc is happy to announce that its subsidiary NFID has launched its recent collection and can be purchased through it direct to consumer store at WWW.NFID.com
The collection includes original jiu jitsu designs geared towards men and woman and is the perfect addition to any shopping cart as we move into the holiday shopping season. "The brand has expanded its product line this season to include specific pieces for woman and will include limited monthly drops," commented CEO Bill Bollander.
In 2021, direct-to-consumer (D2C) e-commerce sales in the United States surpassed 128 billion U.S. dollars. The U.S. D2C online market is forecast to grow to almost 213 billion U.S. dollars according to www.statista.com/statistics/1109833/usa-d2c-ecommerce-sales/
NFID is an active lifestyle brand. The brand's history is rooted in the expansion of consciousness and targeted to consumers at the intersection of running, yoga, meditation, and martial art cultures. NFID is a direct-to-consumer brand that produces apparel and accessories. NFID's official company Instagram account can be found at https://instagram.com/nfidworldfamily
About Us
Zaag holdings is a brand development company focused on acquiring direct to consumer (DTC) brands that deliver compelling products in fashion, street, wellness, home, active and outdoor lifestyle sectors. Our goal is to take these brands to the next level whether we own, license or manage them.
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SOURCE ZA Group, Inc.
FAQ
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