Gen Z would prioritize pets over partners and kids if buying a home
The latest Zillow survey reveals that Gen Z pet owners prioritize their pets' needs over partners and children when considering home purchases. Conducted by The Harris Poll, the survey found that 60% of Gen Z adults deem pet-friendly features essential, with 48% favoring a fenced backyard. Notably, 22% of Gen Z pet owners would move if their home was unsuitable for their pet, compared to only 12% for partners. The report highlights a growing trend, with 73% of homebuyers now owning pets, a significant increase from 2020. As this demographic enters the housing market, the demand for pet-friendly homes is expected to rise, making listings with such features more competitive. Homes with fenced backyards tend to sell faster than those without, indicating a shift in buyer priorities.
- 60% of Gen Z consider pet-friendly features essential when buying a home.
- 48% prioritize having a fenced backyard, more than traditional home features.
- 73% of homebuyers now have at least one pet, showing a strong market trend.
- Homebuyers may face increased competition for homes with pet-friendly features.
New Zillow survey finds more Gen Z pet owners would want to move if their home was no longer working for their pet than if it was no longer working for their partner
- More Gen Z adults (ages 18–26) would consider a fenced backyard essential if buying a home (
48% ), compared to those who say the same of a double sink in the primary bathroom (28% ) or a kids' playroom (24% ). - Nearly one-quarter of Gen Z pet owners would want to move if their home was no longer working for their pet (
22% ), but only12% would want to move if their home was no longer working for their partner. - Among all Americans, more than 1 in 8 pet owners living with a spouse or significant other (
13% ) would rather share their primary bedroom with their pet than their partner.
SEATTLE, April 11, 2023 /PRNewswire/ -- On National Pet Day, new research from Zillow® finds that many Gen Z adults would put their pets' needs ahead of those of their partners and their kids — or future kids — if they were buying a home.
A Zillow survey, conducted online by The Harris Poll, finds that 3 in 5 Gen Z adults (
If they were buying a home and had to choose, a majority of Gen Z pet owners say it's more important to have a pet-friendly home (
"Young adults may be delaying parenthood, but they're not putting off pet parenthood," said Zillow's home trends expert Amanda Pendleton. "One recent study finds most Gen Z adults would rather have a pet than a child. As this younger generation ages into their home-buying years, it follows that their pets will have a greater influence on their moving decisions, perhaps more so than their significant other."
Pets have long been considered part of the American family, but even more people became pet parents during the pandemic. Zillow's Consumer Housing Trends Report finds that nearly three-quarters of home buyers have at least one pet at home (
Pets can impact home preferences. Previous Zillow research finds that pet owners are more likely to buy larger homes with more bedrooms. Buyers with pets also are more likely to consider private outdoor space very or extremely important (
Spring home shoppers can expect more competition for homes with pet-friendly features, even in a less frenzied housing market. Zillow's research finds listings that mention a fenced backyard can sell nearly three days faster than similar homes – faster than listings boasting a playroom.
With fewer new listings hitting the market, pet owners will need to act quickly if they want to nab a well-priced home with these desirable features. They can also check out what amenities may be nearby by entering an address into Zillow's moving with pets page. Pet parents can explore veterinarian clinics, groomers and parks in hundreds of neighborhoods around the country to make sure their future home is in a pet-friendly community.
Survey Methodology
This survey was conducted online within the United States by The Harris Poll on behalf of Zillow March 16–20, 2023; 2,066 U.S. adults ages 18 and older were surveyed, of whom 306 are Gen Z adults ages 18–26. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.8 percentage points using a
About Zillow Group
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make it easier to unlock life's next chapter. As the most visited real estate website in the United States, Zillow® and its affiliates offer customers an on-demand experience for selling, buying, renting, or financing with transparency and ease.
Zillow Group's affiliates, brands and subsidiaries include Zillow®; Zillow Premier Agent®; Zillow Home Loans™; Zillow Closing Services™; Trulia®; Out East®; StreetEasy®; HotPads®; and ShowingTime+SM, which houses ShowingTime®, Bridge Interactive®, dotloop®, and interactive floor plans. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
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SOURCE Zillow Group, Inc.
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