PIZZA HUT IS BRINGING THE CURE FOR THE COMMON STRUGGLE… IN THE FORM OF AN ACTUAL BUS
Pizza Hut is launching a month-long tour dubbed the 'Struggle Bus' starting at the NCAA Final Four in New Orleans on April 2-3, 2022. The bus aims to provide comfort for fans and students facing stress, offering lounge areas, power napping beds, and plenty of pizza. Following its debut, it will stop in Athens, GA, on April 28-29, partnering with the Betches podcast hosts for a special recording focused on dating. Pizza Hut’s Chief Marketing Officer emphasizes the initiative as a way to humorously address everyday struggles while promoting their products.
- Engaging marketing campaign with 'Struggle Bus' initiative aimed at college students and sports fans.
- Opportunity to enhance brand visibility during NCAA Final Four and in college towns.
- Collaboration with popular podcast Betches to reach a broader audience.
- None.
The road trip includes stops at the NCAA Final Four® and the popular college town of Athens, GA for a special recording of the Betches' podcast "U UP?" with Betches co-founder Jordana Abraham Marinelli and comedian Jared Freid
PLANO, Texas, March 29, 2022 /PRNewswire/ -- Whether it is the heart-crushing disappointment of watching your team lose in the final moments of a big game, burnout from late-night study hours, life in general or feeling the physical exhaustion from going out the night before, Pizza Hut is here to help when you feel like you're "on the struggle bus" by delivering a respite in the form of an actual bus.
This spring, Pizza Hut's bus, the antidote to that feeling of being on "the struggle bus" – a term popularized by Gen Z and Millennials to humorously refer to dealing with difficult or frustrating tasks and challenges in their life at the moment – will begin a month-long tour starting with a debut at the NCAA Men's Basketball Final Four® in New Orleans on Saturday, April 2nd through Sunday, April 3rd to give fans a spot to refuel, take a time out from cheering on their teams and partying in the Big Easy. During each stop, the bus will offer lounge areas, beds for power napping, soothing videos, interactive selfie experiences and of course, plenty of Pizza Hut pizza.
Next, the bus will pull up to Athens, GA on Thursday, April 28th and Friday, April 29th to meet up with local college students in the throes of cramming for upcoming exams. Those in need of a study break will have the opportunity to chill out on the bus, eat pizza and hang with Betches co-founder Jordana Abraham and comedian Jared Freid, co-hosts of "U UP?," the hit modern dating podcast from Betches.
On Thursday, April 28th, Jared and Jordana will record a special episode of the podcast, from the struggle bus, dedicated to the struggles of dating – everything from "red flags" to deal breakers and the most awkward encounters. During the recording, listeners can call the U UP? "HUT-line" to share their stories for the chance to be featured on the episode with Jared and Jordana weighing in.
"Since Pizza Hut has always been a favorite comfort food, we jumped at the opportunity to bring this trending sentiment to life," says Lindsay Morgan, Chief Marketing Officer, Pizza Hut. "This bus caters to those 'on their own struggle bus' and we are thrilled to partner with the hilarious Betches "U UP?" podcast hosts to help consumers find humor in everyday struggles while providing a break from it all, and of course delicious pizzas."
Pizza Hut's Cure For the Common Struggle Bus Schedule:
April 2-3 | NCAA Men's Basketball Final Four® | New Orleans, LA |
April 28-29 | Exam Week Prep in Athens, GA | Athens, GA |
Social media users can follow the bus, Pizza Hut's antidote to the daily struggle, as it tours the southeast on @pizzahut on IG, Twitter and TikTok and #PizzaHutStruggleBus.
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), has more restaurant locations in the world than any other pizza company. Founded in 1958 in Wichita, Kan., Pizza Hut operates nearly 18,000 restaurants in more than 100 countries. With easy order options including the Pizza Hut mobile app, website, and Amazon and Google devices, Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order.
Now more than ever, restaurants have an important role in helping to safely feed families. As the largest pizza brand in the world by store count, Pizza Hut is committed to doing its part. To help keep team members and customers safe, customers can get their favorite Pizza Hut pizza via three contactless offerings: curbside pickup, delivery, or carryout. After becoming the first national pizza brand to offer contactless curbside pickup, Pizza Hut launched The Hut Lane™, a dedicated digital order pick-up window available at more than 1,500 locations across the country.
Pizza Hut is the creator of The BOOK IT! Program, which is the nation's longest running corporate supported literacy program. Building on that legacy, the program's BOOK IT! in the Community Initiative is designed to enable access to books and education resources, empower teachers and inspire a lifelong love of reading. The program is rooted in the foundation set by the Pizza Hut BOOK IT! Program which impacts more than 14 million students each year.
Pizza Hut is the Official and Only Pizza Sponsor of the NCAA®.
For more information about Pizza Hut, visit
www.pizzahut.com or https://www.pizzahut.com/c/content/sitemap
U Up? is the definitive modern dating podcast hosted by Betches co-founder Jordana Abraham and comedian Jared Freid, where they discuss their take on the ebbs and flows of the crazy dating world we live in. As a top 10 Apple subscription podcast, Jordana and Jared are here to make sure you don't die alone by discussing everything from dating app interactions and weird sexual encounters, to defining the relationship and everything in between. For more fun dating commentary, polls, and bonus content, follow @uuppod on Instagram.
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SOURCE Pizza Hut
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