PIZZA HUT® CREATES A FIRST-OF-ITS-KIND INNOVATION: "PIZZA CAVIAR"
Pizza Hut has unveiled a groundbreaking culinary innovation called 'Pizza Caviar' - a unique twist on the trending caviar phenomenon. This pepperoni-flavored creation consists of caviar-style pearls made from water and agar agar, designed to replicate traditional caviar's look and feel without using fish.
The product will be exclusively available through the 'Pizza Caviar Bump Box', a -edition version of My Hut Box®, featuring a cheese Personal Pan Pizza® with either 3 plain boneless wings or fries, topped with the pepperoni-flavored caviar pearls.
The offering will be available exclusively at Pizza Hut's 932 8th Avenue location in New York City from April 10th to April 12th, 2025, between 4-8pm, while supplies last.
Pizza Hut ha svelato un'innovazione culinaria rivoluzionaria chiamata 'Pizza Caviar' - un'interpretazione unica del fenomeno del caviale. Questa creazione dal sapore di pepperoni consiste in perle simili al caviale fatte di acqua e agar agar, progettate per replicare l'aspetto e la consistenza del caviale tradizionale senza utilizzare pesce.
Il prodotto sarà disponibile esclusivamente attraverso il 'Pizza Caviar Bump Box', una versione in edizione limitata del My Hut Box®, che presenta una Personal Pan Pizza® al formaggio con 3 ali disossate o patatine, guarnita con le perle di caviale al sapore di pepperoni.
Questa offerta sarà disponibile esclusivamente presso la sede di Pizza Hut in 932 8th Avenue a New York City dal 10 al 12 aprile 2025, dalle 16:00 alle 20:00, fino a esaurimento scorte.
Pizza Hut ha presentado una innovación culinaria revolucionaria llamada 'Pizza Caviar' - un giro único en la tendencia del caviar. Esta creación con sabor a pepperoni consiste en perlas estilo caviar hechas de agua y agar agar, diseñadas para replicar la apariencia y la textura del caviar tradicional sin usar pescado.
El producto estará disponible exclusivamente a través de la 'Pizza Caviar Bump Box', una versión de edición limitada de My Hut Box®, que incluye una Personal Pan Pizza® de queso con 3 alitas deshuesadas o papas fritas, cubiertas con las perlas de caviar con sabor a pepperoni.
La oferta estará disponible exclusivamente en la ubicación de Pizza Hut en 932 8th Avenue en la ciudad de Nueva York del 10 al 12 de abril de 2025, de 4 a 8 p.m., hasta agotar existencias.
피자 헛이 '피자 캐비어'라는 혁신적인 요리를 발표했습니다. 이는 유행하는 캐비어 현상에 대한 독특한 변형입니다. 이 페퍼로니 맛의 창작물은 물과 아가르 아가르로 만든 캐비어 스타일의 구슬로 구성되어 있으며, 생선을 사용하지 않고도 전통적인 캐비어의 외관과 느낌을 재현하도록 설계되었습니다.
이 제품은 '피자 캐비어 범프 박스'를 통해 독점적으로 제공되며, 이는 My Hut Box®의 한정판 버전으로, 페퍼로니 맛의 캐비어 구슬이 얹힌 치즈 개인 팬 피자®와 3개의 뼈 없는 윙 또는 감자튀김이 포함되어 있습니다.
이 제공은 2025년 4월 10일부터 12일까지 뉴욕시 932 8th Avenue에 있는 피자 헛에서만 이용 가능하며, 오후 4시부터 8시까지, 재고 소진 시까지 제공됩니다.
Pizza Hut a dévoilé une innovation culinaire révolutionnaire appelée 'Pizza Caviar' - une interprétation unique du phénomène du caviar. Cette création au goût de pepperoni se compose de perles de style caviar fabriquées à partir d'eau et d'agar-agar, conçues pour reproduire l'apparence et la texture du caviar traditionnel sans utiliser de poisson.
Le produit sera disponible exclusivement via la 'Pizza Caviar Bump Box', une version en édition limitée de My Hut Box®, comprenant une Personal Pan Pizza® au fromage avec soit 3 ailes désossées ou des frites, garnie de perles de caviar au goût de pepperoni.
Cette offre sera disponible exclusivement au Pizza Hut situé au 932 8th Avenue à New York du 10 au 12 avril 2025, entre 16h et 20h, dans la limite des stocks disponibles.
Pizza Hut hat eine bahnbrechende kulinarische Innovation namens 'Pizza Caviar' vorgestellt - eine einzigartige Wendung des aktuellen Kaviar-Trends. Diese pepperoni-aromatisierte Kreation besteht aus kaviarähnlichen Perlen aus Wasser und Agar-Agar, die darauf ausgelegt sind, das Aussehen und Gefühl von traditionellem Kaviar zu imitieren, ohne Fisch zu verwenden.
Das Produkt wird exklusiv über die 'Pizza Caviar Bump Box' erhältlich sein, eine limitierte Edition der My Hut Box®, die eine Personal Pan Pizza® mit Käse und entweder 3 knochenlose Wings oder Pommes Frites enthält, garniert mit den pepperoni-aromatisierten Kaviarperlen.
Das Angebot wird exklusiv in der Pizza Hut-Filiale in der 932 8th Avenue in New York City vom 10. bis 12. April 2025, zwischen 16 und 20 Uhr, solange der Vorrat reicht, verfügbar sein.
- First-mover advantage in innovative food category targeting trending caviar market
- availability creating exclusivity and potential buzz marketing
- Extremely distribution (single location)
- Very short availability window (3 days only)
- No indication of broader rollout plans
Pizza Hut Flips the Caviar Trend on its Head with a Bold New Creation – a savory Pepperoni-Flavored "Caviar" – Served in the Exclusive New Pizza Caviar Bump Box
Crafted to replicate the look and feel of traditional caviar – without the fish – Pizza Caviar delivers a bold, smoky pepperoni flavor in a fun new form. Pizza Caviar is the star of the brand-new Pizza Caviar Bump Box – a luxe, limited-time twist on My Hut Box®, Pizza Hut's signature combo meal**. The Box includes one cheese Personal Pan Pizza® and choice of 3 plain boneless wings or fries, all topped with bursts of pepperoni-flavored "Pizza Caviar".
"As a brand that's always pushing the boundaries of what pizza culture can be, we saw an opportunity to take one of today's biggest food trends and make it our own," says Melissa Friebe, Chief Marketing Officer of Pizza Hut. "Pizza Caviar is our way of bringing a touch of indulgence, while staying true to the flavors people love from Pizza Hut."
Pizza Hut's new product innovation, Pizza Caviar Bump Box will be available exclusively at the Pizza Hut located at 932 8th Avenue in
To learn more about other limited time offers and Pizza Hut news, sign up for Hut Rewards® to be the first in the know at pizzahut.com/HutRewards.***
*Pepperoni-flavored water and agar agar based caviar-style pearls
**Available 4/10 – 4/12 at 932 8th Avenue, NYC Pizza Hut location only. 3 Boneless Naked Medium wings only. Availability, pricing, and participation varies. Pizza Caviar is pepperoni-flavored water and agar agar based caviar-style pearls.
***Hut Rewards is open to US residents 18+ who have registered for the program. Program applies only to orders at participating stores. Point minimums apply for redemption. Customer is responsible for all taxes, delivery charges and delivery minimums that may apply upon redemption. For full Hut Rewards Terms & Conditions, with details, restrictions, and limitations, visit pizzahut.com/hutrewards.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas and since then has earned a reputation as a trailblazer in innovation with the creation of icons like Original® Pan and Original® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first online food order. Today, Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. Pizza Hut is committed to providing an easy pizza experience – from order to delivery – and has Hut Rewards®, the Pizza Hut loyalty program that offers points for every dollar spent on food any way you order. Hut Rewards is open to
For more information, visit www.pizzahut.com. You can remain up to date on what's happening at Pizza Hut by following us on Facebook, Twitter, Instagram, TikTok and subscribing to our YouTube channel.
Press Contact
ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com
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SOURCE Pizza Hut
FAQ
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