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LQR House (NASDAQ:YHC) reported that its flagship website, CWSpirits.com, experienced only a 1.309% year-over-year revenue decline in January 2025 ($151,635.94) compared to January 2024 ($153,647.17), despite completely eliminating paid advertising on Google and Meta.
The company's strong performance, particularly during the traditionally slower 'Dry January' period, is attributed to its advanced search engine optimization (SEO) strategy. As of February 14, 2025, CWSpirits.com ranks within the top five positions on Google US for key industry terms including 'Tequila,' 'Brandy,' 'Bourbon,' and other major spirits-related keywords.
To enhance profitability, LQR House is focusing on optimizing cost of goods sold (COGS) to below 50% while prioritizing organic traffic growth and conversion optimization. This strategy aims to reduce dependence on paid advertising while maintaining sustainable growth in the spirits e-commerce market.
LQR House (NASDAQ: YHC), a niche e-commerce platform in the spirits industry, has announced two key appointments to its Board of Directors. Lijun Chen has been named Chairman, bringing extensive experience in international trade, real estate, biotechnology, and e-commerce. Dr. Jing Lu joins as a board member, contributing significant financial leadership expertise from her roles at Bowen Acquisition and various financial institutions.
These appointments follow the resignations of Gary Herman and James Huber from the board. CEO Sean Dollinger expressed enthusiasm about the new appointments, highlighting their potential impact on the company's future growth and innovation in the e-commerce and spirits markets.
LQR House (NASDAQ:YHC) reported significant growth in November 2024, with revenue reaching $384,662.12, marking a 19.95% year-over-year increase from November 2023's $320,666.51. The company also achieved a notable 61% month-over-month revenue surge from October 2024's $238,159.57.
This growth is particularly impressive as November 2024's figures exclude Cyber Monday sales (which fell in December), unlike November 2023's numbers. Additionally, LQR House has regained compliance with Nasdaq's minimum bid price requirement, maintaining a closing bid price of $1.00 or greater for 10 consecutive business days from November 29 through December 12, 2024.
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