In-Store Media Firm Looma Secures $10 Million of Fresh Funding
Looma, a leading in-store digital media provider, has secured $10 million in fresh funding from family offices, YETI Capital, and current investors. The company plans to use the funds to expand its platform and extend its product offering. Looma aims to grow its install base from 800 screens in 2023 to over 5,000 screens by the end of 2024.
The expanded platform will feature three screen types: high-value space screens, in-aisle interactives, and atmospheric screens. Looma is currently deployed in 675 stores across the East Coast, Midwest, and Texas, including retailers such as H-E-B, Harris Teeter, and Lowes Foods. In connection with the funding round, Margot Fooshee, former marketing executive from J.Crew and Beautycounter, has joined Looma's board of directors.
Looma, un fornitore leader di media digitali in-store, ha ottenuto 10 milioni di dollari di nuovi finanziamenti da family office, YETI Capital e investitori attuali. L'azienda prevede di utilizzare i fondi per espandere la propria piattaforma e ampliare l'offerta di prodotti. Looma punta a far crescere il proprio numero di installazioni da 800 schermi nel 2023 a oltre 5.000 schermi entro la fine del 2024.
La piattaforma ampliata presenterà tre tipi di schermi: schermi di alto valore, interattivi nei corridoi e schermi atmosferici. Looma è attualmente presente in 675 negozi lungo la costa est, nel Midwest e in Texas, inclusi rivenditori come H-E-B, Harris Teeter e Lowes Foods. In connessione con il round di finanziamento, Margot Fooshee, ex dirigente marketing di J.Crew e Beautycounter, è entrata a far parte del consiglio di amministrazione di Looma.
Looma, un proveedor líder de medios digitales en tienda, ha asegurado 10 millones de dólares en nueva financiación de oficinas familiares, YETI Capital y inversores actuales. La compañía planea utilizar los fondos para expandir su plataforma y ampliar su oferta de productos. Looma tiene como objetivo aumentar su base de instalación de 800 pantallas en 2023 a más de 5,000 pantallas para finales de 2024.
La plataforma ampliada contará con tres tipos de pantallas: pantallas de alto valor, interactivas en los pasillos y pantallas atmosféricas. Looma está actualmente desplegada en 675 tiendas a lo largo de la costa este, el Medio Oeste y Texas, incluidas tiendas como H-E-B, Harris Teeter y Lowes Foods. En relación con la ronda de financiación, Margot Fooshee, ex ejecutiva de marketing de J.Crew y Beautycounter, se ha unido a la junta directiva de Looma.
Looma, 선두적인 매장 디지털 미디어 제공업체가 가족 사무소, YETI Capital 및 기존 투자자로부터 1천만 달러의 신규 자금을 확보했습니다. 이 회사는 자금을 사용하여 플랫폼을 확장하고 제품 제공을 늘릴 계획입니다. Looma는 2023년 800개 화면에서 2024년 말까지 5,000개 이상의 화면으로 설치 기반을 성장시키는 것을 목표로 하고 있습니다.
확장된 플랫폼은 고부가가치 스크린, 통로 내 인터랙티브 스크린 및 분위기 스크린 등 세 가지 유형의 스크린을 특징으로 할 것입니다. Looma는 현재 동부 해안, 중서부 및 텍사스에 걸쳐 675개의 매장에 배포되어 있으며, H-E-B, Harris Teeter 및 Lowes Foods와 같은 소매업체를 포함합니다. 자금 조달에 따라 Margot Fooshee, J.Crew 및 Beautycounter의 전 마케팅 책임자가 Looma의 이사회에 합류했습니다.
Looma, un fournisseur leader de médias numériques en magasin, a sécurisé 10 millions de dollars de nouveaux financements provenant de bureaux familiaux, de YETI Capital et d'investisseurs actuels. L'entreprise prévoit d'utiliser ces fonds pour étendre sa plateforme et élargir son offre de produits. Looma vise à augmenter sa base d'installation de 800 écrans en 2023 à plus de 5 000 écrans d'ici la fin 2024.
La plateforme étendue comportera trois types d'écrans : des écrans à forte valeur ajoutée, des interactifs en allée et des écrans atmosphériques. Looma est actuellement déployé dans 675 magasins sur la côte Est, dans le Midwest et au Texas, y compris des détaillants tels que H-E-B, Harris Teeter et Lowes Foods. En lien avec ce tour de financement, Margot Fooshee, ancienne executive marketing de J.Crew et Beautycounter, a rejoint le conseil d'administration de Looma.
Looma, ein führender Anbieter von digitalen Medien im Einzelhandel, hat 10 Millionen Dollar frisches Kapital von Family Offices, YETI Capital und aktuellen Investoren gesichert. Das Unternehmen plant, die Mittel zu nutzen, um seine Plattform zu erweitern und sein Produktangebot zu vergrößern. Looma hat das Ziel, seine Installationsbasis von 800 Bildschirmen im Jahr 2023 auf über 5.000 Bildschirme bis Ende 2024 zu erweitern.
Die erweiterte Plattform wird drei Bildschirmtypen umfassen: hochpreisige Raum-Bildschirme, interaktive Bildschirme in den Gängen und atmosphärische Bildschirme. Looma ist derzeit in 675 Geschäften an der Ostküste, im Mittleren Westen und in Texas vertreten, darunter Einzelhändler wie H-E-B, Harris Teeter und Lowes Foods. Im Zusammenhang mit der Finanzierungsrunde ist Margot Fooshee, ehemalige Marketingleiterin von J.Crew und Beautycounter, dem Vorstand von Looma beigetreten.
- Secured $10 million in fresh funding
- Expanding install base from 800 screens to over 5,000 screens by end of 2024
- Currently deployed in 675 stores across multiple regions
- Introducing two new screen types to expand product offering
- Addition of experienced board member Margot Fooshee
- None.
A series of rollouts slated for 2024 and 2025 will deepen Looma's penetration within the adult beverage category and expand their platform into all major areas of the grocery store. These rollouts grow Looma's install base from approximately 800 screens in 2023 to over 5,000 screens by the end of 2024.
The expanded platform will feature a blend of three screen types (pictured below): Looma's existing "high-value space screens", along with two new screen types, "in-aisle interactives" and "atmospheric screens."
"This capital enables us to grow a truly end-to-end, enterprise-grade in-store digital media platform, " said Cole Johnson, Looma's Founder & CEO. "We're grateful to have the continued support from our existing investors and thrilled to welcome YETI Capital and our other new investors."
In connection with the round, Margot Fooshee, former marketing executive from J.Crew and Beautycounter, joined Looma's board of directors.
"We are fired up about partnering with the Looma team," said Maxx Karr, Partner at YETI Capital. "They've built and honed the leading digital media platform over the past 8+ years, delivering meaningful performance enhancement to retail and brand partners over that time, and the company is primed to continue expansion with more national retailers & brands."
Looma is currently deployed in 675 stores across the East Coast, Midwest, and
About Looma
Looma is an in-store digital media platform focused on storytelling, education, and recommendations. Their network of in-store screens helps retailers better modernize and monetize their stores, while enabling brands to tell their story directly at the point of decision. All content that airs on Looma's network is produced or edited by Relay™, their global network of independent filmmakers, editors, and other creators who specialize in point-of-decision content.
About YETI Capital
YETI Capital is an actively engaged, highly experienced group of investors: successful founders/entrepreneurs and their partners deliver real value to our portfolio companies throughout their development.
We want to share what we've learned through building YETI, Nutrabolt, C4 Energy, Urnex, and other high-growth companies with passionate and visionary founders.
We make investments only when we believe we can provide real value to founders and their teams, dedicating our time to help create success for company stakeholders. We provide regular strategic advice, alongside personal mentorship, to each founder with whom we partner.
* YETI Capital is an investment vehicle created by the founders of YETI Holdings, Inc. (YETI: NYSE) ("YETI"). YETI Capital is not affiliated in any way with YETI.
View original content to download multimedia:https://www.prnewswire.com/news-releases/in-store-media-firm-looma-secures-10-million-of-fresh-funding-302259338.html
SOURCE Looma
FAQ
How much funding did Looma secure in its latest round?
What is Looma's expansion plan for 2024?
Which retailers currently use Looma's digital media platform?
Who joined Looma's board of directors following the funding round?
