Yerbaé Secures New Retailers in Pennsylvania

Rhea-AI Summary

Yerbaé Brands Corp. expands its presence in the Northeast through a partnership with Weis Markets and Happy Valley United. The company's plant-based energy beverages will now be available in multiple grocery and convenience stores in Pennsylvania, including select Target locations.

Leveraging National Partnership with Penn State University’s NIL Collective- Happy Valley United, Yerbaé Increases Presence Across Northeast

SCOTTSDALE, Ariz.--(BUSINESS WIRE)-- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its expansion into Weis Markets, a prominent Mid-Atlantic food retailer headquartered in Sunbury, Pennsylvania. Weis Markets, with its 200 stores, is a key player in the Mid-Atlantic food retail industry, serving consumers in Pennsylvania, Maryland, New York, New Jersey, West Virginia, Virginia, and Delaware.

Yerbaé Plant-Based Energy, caffeinated by Yerba Mate (Photo: Business Wire)

In addition to Weis Markets, Yerbaé will now be available in several additional grocery and convenience stores across Pennsylvania, including Lykens Market, McLanahan's Market, Snappy's Gas Stations, and Nittany Minimart that all begin selling Yerbaé in April.

This expansion is driven by Yerbaé's recently announced national partnership with Happy Valley United (HVU), the Name, Image, and Likeness (NIL) collective supporting all 31 varsity sports and more than 800 Penn State student-athletes. This partnership has also led to the exclusive branded product being available in select Target locations in Pennsylvania starting April. Yerbaé recently announced its expansion into select Target stores in 32 states across the country, further extending its reach to consumers nationwide.

"We are excited to partner with Weis Markets and other esteemed retailers in Pennsylvania," said Seth Smith, Vice President Sales of Yerbaé. "These incredible retailers and the combined efforts of our partners at Happy Valley United provide an incredible opportunity for consumers to expand their range of better for you energy options, yet also actively participate in supporting the student athlete community. We are positioned for a rapid expansion and the opportunity to make our products even more widely available."

This distribution expansion will make Yerbaé’s newly launched 12 oz energy line available in over 232 new locations across the Northeast.

About Yerbaé

Yerbaé Brands Corp.,(TSXV: YERB.U; OTCQX: YERBF) makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly. Founded in Scottsdale, AZ in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment. Find us @DrinkYerbae on Instagram, Facebook, Twitter/X and TikTok, or online at https://yerbae.com.

Disclaimer for Forward-Looking Information

This news release contains forward-looking statements relating to the Company. Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including; Yerbaé’s ability to be a leading player in the plant-based functional energy beverage industry. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. The material assumptions supporting these forward-looking statements include, among others; that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that the Company’s brokers and distributors will continue to sell and prioritize the Company’s products; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of energy drinks; the fact that consumers may not embrace and purchase any of the Company’s products; additional competitors selling energy drinks reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the potential for supply chain interruption due to factors beyond the Company’s control; the fact that there may be increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace energy drink products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers, brokers, and distributors; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions.

These forward-looking statements are made as of the date of this news, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this presentation are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in greater detail under “Risk Factors” in the Company’s Information Circular dated November 15, 2022 available on SEDAR at www.sedar.com.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240325784844/en/

For investors, investors@yerbae.com or 480.471.8391

To reach CEO Todd Gibson, todd@yerbae.com or 480.471.8391

Source: Yerbaé Brands Corp.

FAQ

Where is Yerbaé expanding its presence in the Northeast through a partnership?

Yerbaé is expanding its presence in the Northeast through a partnership with Weis Markets and Happy Valley United.

Which food retailer headquartered in Sunbury, Pennsylvania is Yerbaé partnering with?

Yerbaé is partnering with Weis Markets, a prominent Mid-Atlantic food retailer headquartered in Sunbury, Pennsylvania.

What is the Name, Image, and Likeness (NIL) collective that Yerbaé is partnering with?

Yerbaé is partnering with Happy Valley United (HVU), the NIL collective supporting all 31 varsity sports and more than 800 Penn State student-athletes.

Where will Yerbaé's exclusive branded product be available starting April?

Yerbaé's exclusive branded product will be available in select Target locations in Pennsylvania starting April.

How many new locations will Yerbaé's newly launched 12 oz energy line be available in across the Northeast?

Yerbaé's newly launched 12 oz energy line will be available in over 232 new locations across the Northeast.