Yerbae Brands Corp - YERBF STOCK NEWS

Yerbaé Brands Corp. (OTCQX: YERBF) has announced a new strategic partnership with Savannah Distributing Company to distribute its 12oz functional beverage product line across 172 Kroger locations throughout Georgia. The distribution will feature zero sugar, zero calorie beverages in flavors including Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist.

Additionally, the company has granted 4,115,000 options at an exercise price of $0.105 per Share with immediate vesting, and 975,000 restricted share units (RSUs) to officers, directors, and key employees. The RSUs will vest 100% on the first anniversary of the award date. This equity incentive grant is subject to TSX Venture Exchange approval.

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) has announced a new distribution agreement with Eagle Rock Distributing Company to distribute its 12oz functional beverage line to King Soopers locations throughout Colorado. King Soopers, a Kroger subsidiary, is a major supermarket chain in the Rocky Mountain region.

The partnership will distribute Yerbaé's latest beverage lineup, featuring Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist flavors. These products are zero sugar, zero calorie, non-GMO, and gluten-free. The expansion aims to mirror Safety Shot Inc.'s success in securing distribution agreements with major supermarket chains across the United States.

This strategic move comes amid increasing consumer demand for plant-based, better-for-you alternatives in the beverage sector. Safety Shot Inc. is currently in the process of acquiring Yerbaé.

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF), a plant-based energy beverage company, has secured a US$1 million loan through an agreement with Maximcash Solutions dated January 29, 2025. The loan terms include:

- 12-month maturity period
- 26 bi-weekly payments
- Average monthly cost of US$103,333
- 43.26% annual interest rate
- Secured against all present and after-acquired property of Yerbaé Brands Co.

The loan can be prepaid with a 5% interest discount, requiring 95% of remaining unpaid interest upon full prepayment. Funds will be used for accounts payable and general working capital purposes.

Yerbaé Brands Corp. (OTCQX: YERBF) has announced a major retail expansion through a new partnership with Casey's General Stores, bringing its plant-based functional beverages to over 300 locations across the Midwest. The agreement will feature Yerbaé's popular 12oz SKUs, including Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist flavors.

This expansion complements Safety Shot's recent partnership with 7-Eleven, where its alcohol-reducing product was placed in 300 Chicago metropolitan stores. Safety Shot is currently in the process of acquiring Yerbaé. Casey's operates more than 2,400 convenience stores across 16 states, providing Yerbaé significant exposure in the Midwest and Great Plains regions.

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) has announced new distribution partnerships with four major distributors to service Smith's Food & Drug locations across the western United States. The partnerships with Carlson Distributing, Bison Beverage, George's Distributing, and Craig Stein Beverage will make Yerbaé's beverages available in over 100 Smith's locations across Utah, Nevada, New Mexico, Arizona, Montana, Idaho, and Wyoming.

The expansion aligns with Safety Shot's (Nasdaq: SHOT) strategic growth plans, following their agreement to acquire Yerbaé. The distributors will carry Yerbaé's 12oz functional beverage line, including flavors like Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, and Peachy Mimosa Twist. The partnership is expected to create synergies for Safety Shot through expanded distribution networks and potential collaboration opportunities.

Safety Shot (NASDAQ: SHOT) has announced a definitive agreement to acquire Yerbaé Brands Corp. (TSXV: YERB.U, OTCQX: YERBF), a plant-based energy beverage company that generated approximately $12 million in revenue in fiscal year 2023. The transaction, valued at $15.2 million in equity value and $19.7 million in enterprise value, is expected to close in Q2 2025.

Under the agreement, Safety Shot will acquire all outstanding Yerbaé shares, with Yerbaé shareholders receiving 0.2918 SHOT shares for each Yerbaé share held. Post-closing, SHOT shareholders will own approximately 75.8% and Yerbaé shareholders 24.2% of the combined company.

The merger aims to combine Safety Shot's wellness solutions with Yerbaé's plant-based energy drinks, leveraging synergies in distribution, supply chain, and product innovation. The companies expect significant cost savings through operational efficiencies and consolidation of key functions.

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) reported its largest Amazon sales day in company history during Amazon Prime Day 2024. The plant-based energy beverage company experienced a 30% increase in sales compared to the same period in 2023. This surge highlights Yerbaé's growing popularity among consumers seeking healthier, plant-based energy alternatives.

CEO and co-founder Todd Gibson attributed the success to the team's hard work and strong consumer connection. The record-breaking sales reflect the company's commitment to innovation and excellence in the beverage industry. Yerbaé remains focused on expanding its reach and delivering exceptional products to meet the evolving needs of health-conscious consumers.

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) has announced a significant expansion with North America's largest club retailer. Starting July, Yerbaé's top-selling 16oz energy drinks will be available in six states: California, Arizona, Nevada, Colorado, New Mexico, and Utah. This move responds to growing consumer demand and social media inquiries about product availability.

The club stores will feature a variety pack of Yerbaé's top three 16oz flavors: Mango Passionfruit, Watermelon Strawberry, and Black Cherry Pineapple. These plant-based energy beverages contain zero calories, zero sugars, and zero carbohydrates, aligning with health-conscious consumer preferences. CEO Todd Gibson expressed excitement about meeting consumer demand and expanding the brand's reach in the energy drink market.

BioFunctional Health Solutions (BHS) has announced preliminary results from an informal study on the effects of yerba mate, a key ingredient in Yerbaé Brands Corp's (YERBF) products.

The study shows that Yerbaé’s beverages enhance cognitive function, focus, memory, and mental performance. Additionally, the plant-based ingredients provide natural energy, supporting BHS’s holistic health approach.

The initial results suggest further research into yerba mate's potential health benefits, especially for weight loss and metabolic health in diabetic and pre-diabetic individuals. BHS CEO Brent Kruel emphasized the importance of GLP-1 induction in regulating appetite and glucose metabolism.