22nd Century Announces New Branded Products Order with Customer for Southeast Asia
22nd Century Group, Inc. (NASDAQ: XXII) has announced a new customer agreement to supply its Moonlight branded cigarettes to the Southeast Asia marketplace. The first shipment is expected in Q4 2024, with potential for significant volume expansion as the customer launches in key markets throughout 2025. This new contract could increase manufacturing volumes by more than 30% over the next 15 months when fully scaled.
CEO Larry Firestone highlighted this as an opportunity to deploy underutilized in-house brand assets and drive growth in a region with a widespread smoking culture. The company is also discussing similar opportunities with other customers interested in their brands and predicates, as well as reduced nicotine content products under their own branding.
22nd Century owns several brands including Pinnacle, Moonlight, Magic, and Ranger, in addition to its VLN® 95% reduced nicotine content cigarettes. The company recently launched VLN® products in South Korea and plans to expand its U.S. strategy with flanker brands for additional reduced nicotine content products.
22nd Century Group, Inc. (NASDAQ: XXII) ha annunciato un nuovo accordo con un cliente per fornire i suoi sigaretti a marchio Moonlight al mercato del Sud-est asiatico. La prima spedizione è prevista nel quarto trimestre del 2024, con la possibilità di un significativo aumento del volume man mano che il cliente si lancia in mercati chiave durante il 2025. Questo nuovo contratto potrebbe aumentare i volumi di produzione di oltre il 30% nei prossimi 15 mesi una volta completamente attuato.
Il CEO Larry Firestone ha sottolineato questa opportunità per sfruttare le risorse di marca interne sottoutilizzate e stimolare la crescita in una regione con una diffusa cultura del fumo. L'azienda sta anche discutendo opportunità simili con altri clienti interessati ai loro marchi e alle loro proposte, così come a prodotti con un contenuto di nicotina ridotto sotto il proprio marchio.
22nd Century possiede diversi marchi tra cui Pinnacle, Moonlight, Magic e Ranger, oltre ai suoi sigaretti VLN® con un contenuto di nicotina ridotto del 95%. L'azienda ha recentemente lanciato i prodotti VLN® in Corea del Sud e prevede di espandere la sua strategia negli Stati Uniti con brand di supporto per ulteriori prodotti a contenuto di nicotina ridotto.
22nd Century Group, Inc. (NASDAQ: XXII) ha anunciado un nuevo acuerdo con un cliente para suministrar sus cigarrillos de marca Moonlight al mercado del Sudeste Asiático. Se espera que el primer envío llegue en el cuarto trimestre de 2024, con la posibilidad de una expansión significativa del volumen a medida que el cliente se lance en mercados clave a lo largo de 2025. Este nuevo contrato podría aumentar los volúmenes de fabricación en más del 30% durante los próximos 15 meses una vez que esté completamente implementado.
El CEO Larry Firestone destacó esto como una oportunidad para aprovechar los activos de marca internos subutilizados y fomentar el crecimiento en una región con una cultura de fumar muy extendida. La compañía también está discutiendo oportunidades similares con otros clientes interesados en sus marcas y propuestas, así como productos con contenido reducido de nicotina bajo su propia marca.
22nd Century posee varias marcas, incluyendo Pinnacle, Moonlight, Magic y Ranger, además de sus cigarrillos VLN® con un 95% de contenido de nicotina reducido. La compañía lanzó recientemente los productos VLN® en Corea del Sur y planea expandir su estrategia en EE. UU. con marcas secundarias para productos adicionales de contenido reducido de nicotina.
22세기 그룹, Inc. (NASDAQ: XXII)는 문라이트 브랜드 담배를 동남아시아 시장에 공급하는 새로운 고객 계약을 발표했습니다. 첫 번째 배송은 2024년 4분기로 예정되어 있으며, 고객이 2025년 동안 주요 시장에서 출시됨에 따라 상당한 물량 확장이 있을 것으로 기대됩니다. 이 새로운 계약은 앞으로 15개월간 제조량을 30% 이상 증가시킬 수 있습니다 완전히 실행될 경우.
CEO 래리 파이어스톤은 이를 미활용 내부 브랜드 자산을 활용하고 흡연 문화가 널리 퍼진 지역에서 성장을 촉진할 수 있는 기회로 강조했습니다. 회사는 또한 자사 브랜드 및 제안에 관심이 있는 다른 고객과 비슷한 기회를 논의하고 있으며, 자사 브랜드로 니코틴 함량이 줄어든 제품도 고려하고 있습니다.
22세기는 핀네클, 문라이트, 매직, 레인저를 포함한 여러 브랜드를 소유하고 있으며, VLN®로 95% 니코틴 함량이 줄어든 담배를 제공합니다. 회사는 최근 한국에서 VLN® 제품을 출시하였으며, 미국에서 추가 니코틴 함량이 줄어든 제품을 위한 보조 브랜드로 전략을 확대할 계획입니다.
22nd Century Group, Inc. (NASDAQ: XXII) a annoncé un nouvel accord avec un client pour fournir ses cigarettes de marque Moonlight sur le marché de l'Asie du Sud-Est. La première expédition est prévue au quatrième trimestre 2024, avec un potentiel d'expansion de volume significative à mesure que le client se lance sur des marchés clés en 2025. Ce nouveau contrat pourrait augmenter les volumes de production de plus de 30% au cours des 15 prochains mois une fois pleinement déployé.
Le PDG Larry Firestone a souligné cela comme une opportunité d'exploiter des ressources de marque internes sous-utilisées et de favoriser la croissance dans une région où la culture du tabagisme est omniprésente. L'entreprise discute également d'opportunités similaires avec d'autres clients intéressés par leurs marques et propositions, ainsi que des produits à teneur réduite en nicotine sous leur propre marque.
22nd Century possède plusieurs marques, y compris Pinnacle, Moonlight, Magic et Ranger, en plus de ses cigarettes VLN® contenant 95% de nicotine en moins. L'entreprise a récemment lancé des produits VLN® en Corée du Sud et prévoit d'élargir sa stratégie aux États-Unis avec des marques complémentaires pour d'autres produits à teneur réduite en nicotine.
Die 22nd Century Group, Inc. (NASDAQ: XXII) hat eine neue Kundenvereinbarung bekannt gegeben, um ihre Moonlight-Marke Zigaretten auf dem Markt Südostasien zu liefern. Die erste Lieferung wird im vierten Quartal 2024 erwartet, mit dem Potenzial für eine signifikante Volumenausweitung, wenn der Kunde 2025 in Schlüsselmärkte einsteigt. Dieser neue Vertrag könnte die Produktionsmengen in den nächsten 15 Monaten um mehr als 30% steigern, wenn er vollständig skaliert wird.
CEO Larry Firestone hob dies als Gelegenheit hervor, untergenutzte interne Markenressourcen einzusetzen und das Wachstum in einer Region mit einer weit verbreiteten Raucherkultur voranzutreiben. Das Unternehmen diskutiert auch ähnliche Möglichkeiten mit anderen Kunden, die an ihren Marken und Vorschlägen interessiert sind, sowie an Produkten mit reduziertem Nikotingehalt unter ihrem eigenen Branding.
Die 22nd Century besitzt mehrere Marken, darunter Pinnacle, Moonlight, Magic und Ranger, zusätzlich zu ihren Zigaretten VLN® mit 95% reduziertem Nikotingehalt. Das Unternehmen hat kürzlich VLN®-Produkte in Südkorea eingeführt und plant, seine Strategie in den USA mit Flanker-Marken für weitere Produkte mit reduziertem Nikotingehalt auszubauen.
- New customer agreement for Moonlight branded cigarettes in Southeast Asia
- Potential to increase manufacturing volumes by over 30% in 15 months
- Opportunity to deploy underutilized in-house brand assets
- Discussions with other customers for similar opportunities
- Recent launch of VLN® products in South Korea
- Planned expansion of reduced nicotine content products in the U.S.
- None.
New Customer for 22nd Century's Internally Owned Moonlight Brand Could Increase Factory Volumes by More Than
Mocksville, North Carolina--(Newsfile Corp. - September 23, 2024) - 22nd Century Group, Inc. (NASDAQ: XXII), a tobacco products company that is leading the fight against nicotine and believes smokers should have a choice about their nicotine consumption, today announced a new customer agreement to supply its Moonlight branded cigarettes to the Southeast Asia marketplace. The first shipment is expected in the fourth quarter of 2024, with the opportunity to significantly expand volumes as the customer launches in key markets throughout 2025.
"This new customer represents an exciting opportunity to deploy one of our underutilized in-house brand assets to drive new growth opportunities, expanding our presence in a market with a widespread smoking culture in Southeast Asia," said Larry Firestone, Chairman and CEO. "At scale, we believe this contract represents an opportunity to grow our manufacturing volumes by more than
"We have additional brands and assets that we can deploy into these or other markets in the U.S. and around the world," added Firestone. "We are currently discussing similar opportunities with customers interested in deploying those brands and predicates, as well as customers interested in offering a reduced nicotine content product under their own branding, helping us to build a new category around our innovative VLN® products."
22nd Century owns a number of brands which among others include Pinnacle, Moonlight, Magic and Ranger, in addition to its VLN®
About 22nd Century Group, Inc.
22nd Century Group is the pioneering nicotine harm reduction company in the tobacco industry enabling smokers to take control of their nicotine consumption.
We created our flagship product, the VLN® cigarette, to give traditional cigarette smokers an authentic and familiar alternative that helps them smoke less. VLN® is the world's first and only combustible cigarette to receive a Modified Risk Tobacco Product designation from the FDA, which the FDA has mandated be described as a product that Helps You Smoke Less®. VLN® cigarettes have
Our wholly owned subsidiaries include a leading cigarette manufacturer that produces all VLN® products and provides turnkey contract manufacturing for other tobacco brands both domestically and internationally. The 60,000 square foot facility in Mocksville, North Carolina has the capacity to produce more than 45 million cartons of combusted tobacco products annually with additional space for expansion.
Our proprietary reduced nicotine tobacco blends are made possible by comprehensive and patented technologies that regulate nicotine biosynthesis activities in the tobacco plant, resulting in full flavor and high yield with
VLN® and Helps You Smoke Less® are registered trademarks of 22nd Century Limited LLC.
Learn more at xxiicentury.com, on X (formerly Twitter), on LinkedIn, and on YouTube.
Learn more about VLN® at tryvln.com.
Cautionary Note Regarding Forward-Looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements, including but not limited to our full year business outlook. Forward-looking statements typically contain terms such as "anticipate," "believe," "consider," "continue," "could," "estimate," "expect," "explore," "foresee," "goal," "guidance," "intend," "likely," "may," "plan," "potential," "predict," "preliminary," "probable," "project," "promising," "seek," "should," "will," "would," and similar expressions. Forward-looking statements include, but are not limited to, statements regarding (i) our cost reduction initiatives, (ii) our expectations regarding regulatory enforcement, including our ability to receive an exemption from new regulations, (iii) our financial and operating performance and (iv) our expectations for our business interruption insurance claim. Actual results might differ materially from those explicit or implicit in forward-looking statements. Important factors that could cause actual results to differ materially are set forth in "Risk Factors" in the Company's Annual Report on Form 10-K filed on March 28, 2024, and in the Company's Quarterly Reports filed on May 15, 2024 and August 13, 2024. All information provided in this release is as of the date hereof, and the Company assumes no obligation to and does not intend to update these forward-looking statements, except as required by law.
Investor Relations & Media Contact
Matt Kreps
Investor Relations
22nd Century Group
mkreps@xxiicentury.com
214-597-8200
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/224193
FAQ
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