XWELL Announces Partnership with Priority Pass
XWELL (Nasdaq: XWEL) has announced a two-year partnership with Priority Pass, the leading airport experiences program. This collaboration will allow select Priority Pass members to enjoy a 25-minute Zero Gravity Massage Lounger at six XpresSpa airport locations starting August 26, 2024, with the remaining 17 US locations joining on September 16, 2024.
The partnership aims to expand XpresSpa's brand reach and provide growth opportunities. XWELL CEO Scott Milford emphasized the potential to reach a broader audience of travelers seeking comfort and relaxation. This aligns with XWELL's business strategy of leveraging autonomous services, which offer higher margins than traditional massages. The company anticipates increased revenue from this partnership.
XWELL (Nasdaq: XWEL) ha annunciato una partnership di due anni con Priority Pass, il programma leader per le esperienze aeroportuali. Questa collaborazione consentirà ad alcuni membri di Priority Pass di godere di un massaggio Zero Gravity di 25 minuti presso sei location XpresSpa negli aeroporti a partire dal 26 agosto 2024, con le restanti 17 location negli Stati Uniti che si uniranno il 16 settembre 2024.
La partnership mira ad espandere la portata del marchio XpresSpa e a fornire opportunità di crescita. Il CEO di XWELL, Scott Milford, ha sottolineato il potenziale di raggiungere un pubblico più ampio di viaggiatori in cerca di comfort e relax. Questo si allinea con la strategia commerciale di XWELL di sfruttare i servizi autonomi, che offrono margini più elevati rispetto ai massaggi tradizionali. L'azienda prevede un aumento dei ricavi grazie a questa partnership.
XWELL (Nasdaq: XWEL) ha anunciado una asociación de dos años con Priority Pass, el programa líder en experiencias en aeropuertos. Esta colaboración permitirá a ciertos miembros de Priority Pass disfrutar de un masaje Zero Gravity de 25 minutos en seis ubicaciones de XpresSpa en aeropuertos a partir del 26 de agosto de 2024, con las restantes 17 ubicaciones en EE. UU. uniéndose el 16 de septiembre de 2024.
La asociación tiene como objetivo expandir el alcance de la marca XpresSpa y proporcionar oportunidades de crecimiento. El CEO de XWELL, Scott Milford, enfatizó el potencial de alcanzar a una audiencia más amplia de viajeros que buscan confort y relajación. Esto está en línea con la estrategia comercial de XWELL de aprovechar los servicios autónomos, que ofrecen márgenes más altos que los masajes tradicionales. La empresa anticipa un aumento en los ingresos de esta asociación.
XWELL (Nasdaq: XWEL)은 최고 공항 경험 프로그램인 Priority Pass와 2년 파트너십을 발표했습니다. 이 협업을 통해 일부 Priority Pass 회원들은 2024년 8월 26일부터 6개의 XpresSpa 공항 위치에서 25분간의 제로 그래비티 마사지 라운저를 즐길 수 있게 됩니다. 나머지 17개 미국 위치는 2024년 9월 16일에 합류할 예정입니다.
이번 파트너십은 XpresSpa 브랜드의 도달 범위를 확장하고 성장 기회를 제공하는 것을 목표로 하고 있습니다. XWELL의 CEO인 Scott Milford는 편안함과 휴식을 찾는 더 넓은 여행객 집단에 접근할 수 있는 잠재력을 강조했습니다. 이는 전통적인 마사지보다 더 높은 마진을 제공하는 자율 서비스 활용이라는 XWELL의 비즈니스 전략과 일치합니다. 이 회사는 이 파트너십을 통해 수익이 증가할 것으로 기대하고 있습니다.
XWELL (Nasdaq: XWEL) a annoncé un partenariat de deux ans avec Priority Pass, le programme leader pour les expériences aéroportuaires. Cette collaboration permettra à certains membres de Priority Pass de bénéficier d'un massage Zero Gravity de 25 minutes dans six emplacements XpresSpa dans les aéroports à partir du 26 août 2024, les 17 autres emplacements américains rejoignant le partenariat le 16 septembre 2024.
Ce partenariat vise à étendre la portée de la marque XpresSpa et à offrir des opportunités de croissance. Le PDG de XWELL, Scott Milford, a souligné le potentiel d'atteindre un public plus large de voyageurs recherchant confort et relaxation. Cela s'aligne avec la stratégie commerciale de XWELL qui consiste à tirer parti des services autonomes, offrant des marges plus élevées que les massages traditionnels. L'entreprise prévoit une augmentation de ses revenus grâce à ce partenariat.
XWELL (Nasdaq: XWEL) hat eine zweijährige Partnerschaft mit Priority Pass, dem führenden Programm für Flughafen-Erlebnisse, bekannt gegeben. Diese Zusammenarbeit ermöglicht es ausgewählten Priority Pass-Mitgliedern, ab dem 26. August 2024 an sechs XpresSpa-Standorten am Flughafen eine 25-minütige Zero Gravity Massage-Liege zu genießen, während die verbleibenden 17 Standorte in den USA am 16. September 2024 hinzukommen werden.
Die Partnerschaft zielt darauf ab, die Markenreichweite von XpresSpa zu erweitern und Wachstumschancen zu schaffen. Der CEO von XWELL, Scott Milford, betonte das Potenzial, ein breiteres Publikum von Reisenden zu erreichen, die Komfort und Entspannung suchen. Dies steht im Einklang mit der Geschäftsstrategie von XWELL, autonome Dienstleistungen zu nutzen, die höhere Margen bieten als herkömmliche Massagen. Das Unternehmen erwartet einen Anstieg der Einnahmen aus dieser Partnerschaft.
- Partnership with Priority Pass expands XpresSpa's brand reach to more travelers
- Zero Gravity Massage Loungers offer higher margins than traditional massages
- Anticipated increase in revenue from the partnership
- Expansion to all 23 US XpresSpa locations by September 16, 2024
- None.
Insights
This partnership with Priority Pass is a strategic move for XWELL, potentially boosting revenue and brand exposure. The phased rollout to all 17 US XpresSpa locations indicates a calculated expansion. The focus on Zero Gravity Massage Loungers, an autonomous service, aligns with XWELL's strategy to improve profit margins.
While specific financial projections aren't provided, the expected increase in revenue is promising. However, investors should note that the 25-minute complimentary service for select Priority Pass members may initially impact per-customer revenue. The long-term benefits of increased foot traffic and potential upsells could outweigh this.
Overall, this move positions XWELL to capture a larger share of the airport wellness market, potentially driving growth in a post-pandemic travel resurgence. Investors should monitor upcoming quarterly reports for concrete evidence of this partnership's financial impact.
This partnership signifies a smart market positioning for XWELL. By aligning with Priority Pass, a well-established player in the airport experiences sector, XpresSpa gains access to a premium customer base of frequent travelers. This could lead to increased brand recognition and customer loyalty.
The wellness industry, particularly in high-stress environments like airports, has been growing. XWELL's focus on autonomous services like the Zero Gravity Massage Lounger caters to the increasing demand for quick, contactless relaxation options. This trend aligns well with post-pandemic consumer preferences.
However, the success of this venture will depend on factors such as customer adoption rates and the ability to convert one-time users into repeat customers. Investors should watch for metrics on customer acquisition costs and lifetime value in future reports to gauge the partnership's effectiveness.
Partnership will bring growth opportunities and expands XpresSpa's brand to more travelers
NEW YORK, Aug. 26, 2024 (GLOBE NEWSWIRE) -- XWELL, Inc. (Nasdaq: XWEL) (“XWELL” or the “Company”), an authority in wellness solutions for people on the go, today announced a two-year partnership with Priority Pass™, the world’s original and leading airport experiences program. Through this partnership, select Priority Pass members can enjoy a 25-minute Zero Gravity Massage Lounger at JFK, MIA, MCO, SLC, DFW, and PHL XpresSpa airport locations beginning August 26, 2024. The remainder of XpresSpa’s 17 US locations will begin participating in the program beginning September 16, 2024.
“This partnership allows XWELL to reach a broader audience of travelers seeking the elevated level of comfort and relaxation that our spas provide,” said XWELL Chief Executive Officer, Scott Milford. “Our Zero Gravity Massage Loungers are designed to provide an exceptional wellness experience, and have become very popular among travelers. We are excited to introduce this offering to Priority Pass members.”
XWELL’s commitment to enhancing traveler well-being through XpresSpa underscores its role as a key player in the global wellness space, bringing premium relaxation services to travelers across the globe.
“We are pleased to welcome XWELL and its US-based XpresSpa locations to our global airport lounge and experiences network,” said Priority Pass’ Vice President of Partnerships, Jeremy Dalkoff. “This partnership reinforces our superior coverage and unrivaled options for our members both here in the US and worldwide.”
Mr. Milford added, “Working with Priority Pass enables us to further advance our business strategy focused on leveraging autonomous services, which produces higher margins than traditional massages, at our XpresSpa locations. We expect this partnership will provide increased revenue for our business.”
For more information about this new offering, visit xpresspa.com.
About XWELL, Inc.
XWELL, Inc. (Nasdaq: XWEL) is a leading global wellness holding company operating multiple brands: XpresSpa®, Treat™, Naples Wax Center®, XpresCheck® and HyperPointe™.
- XpresSpa is a leading retailer of wellness services and related products, with 33 locations in 16 airports globally.
- Naples Wax Center is a group of upscale skin care boutiques, with three locations currently operating.
- XpresCheck, in collaboration with the CDC and Concentric by Ginkgo, conducts biosurveillance monitoring of inbound international flights. Operating 9 biosurveillance stations in 7 of the nation’s busiest airports, XpresCheck tests passengers and wastewater to monitor and identify new SARS-CoV-2 variants as well as other pathogens entering the USA from across the world.
- HyperPointe is a leading digital healthcare and data analytics relationship company serving the global healthcare industry.
About Priority Pass
Priority Pass is the world’s original and market-leading airport experiences programme. We provide travellers with access to over 1,600 airport lounges and travel experiences in over 650 airports in 148 countries. Members can access an ever-growing range of premium experiences – from spas to sleeping pods to dining – that help elevate every journey into something special. By building partnerships with other leading brands, we help to bring a better travel experience to the world.
Priority Pass is operated by Collinson, the global, privately-owned company dedicated to helping the world to travel with ease and confidence.
Forward-Looking Statements
This press release may contain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These include statements preceded by, followed by or that otherwise include the words "believes," "expects," "anticipates," "estimates," "projects," "intends," "should," "seeks," "future," "continue," or the negative of such terms, or other comparable terminology. Forward-looking statements relating to expectations about future results or events, including the Company’s current plans and expectations relating to the business and operations and future store openings, including but not limited to, future openings of Naples Wax Center and XpresSpa stores, are based upon information available to XWELL as of the date of this press release, and are not guarantees of the future performance of the Company, and actual results may vary materially from the results and expectations discussed. Additional information concerning these and other risks is contained in the Company’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and other Securities and Exchange Commission filings. All subsequent written and oral forward-looking statements concerning XWELL, or other matters and attributable to XWELL or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. XWELL does not undertake any obligation to publicly update any of these forward-looking statements to reflect events or circumstances that may arise after the date hereof.
FAQ
What is the new partnership between XWELL (XWEL) and Priority Pass?
When does the XWELL (XWEL) and Priority Pass partnership start?
How many XpresSpa locations will participate in the XWELL (XWEL) and Priority Pass program?
What service will Priority Pass members receive at XpresSpa locations under the XWELL (XWEL) partnership?
