Open Letter to XWELL Shareholders from CEO Ezra Ernst
XWELL (Nasdaq: XWEL) has announced its strategic business objectives for 2025, focusing on unifying its brands and accelerating growth in the wellness industry. The company plans to consolidate all wellness services under the XWELL brand, targeting both airport and non-airport locations.
Key initiatives include rebranding airport spa locations worldwide, opening seven new XWELL out-of-airport locations across Florida by the end of 2025, and expanding autonomous service capabilities like robotic manicures and massage chairs. The company aims to capitalize on the growing wellness market, projected to reach $9 trillion by 2033, with specific focus on the MedSpa industry's expected growth to $49 billion by 2030.
XWELL (Nasdaq: XWEL) ha annunciato i suoi obiettivi strategici per il 2025, concentrandosi sull'unificazione dei suoi marchi e sull'accelerazione della crescita nel settore del benessere. L'azienda prevede di consolidare tutti i servizi di benessere sotto il marchio XWELL, mirando sia a località aeroportuali che non aeroportuali.
Le iniziative chiave includono il rebranding delle spa aeroportuali in tutto il mondo, l'apertura di sette nuove località XWELL fuori dall'aeroporto in Florida entro la fine del 2025 e l'espansione delle capacità di servizio autonomo, come manicure robotiche e poltrone per massaggi. L'azienda punta a capitalizzare il mercato del benessere in crescita, che si prevede raggiunga $9 trilioni entro il 2033, con un focus specifico sulla crescita del settore MedSpa, prevista a $49 miliardi entro il 2030.
XWELL (Nasdaq: XWEL) ha anunciado sus objetivos estratégicos para 2025, centrándose en unificar sus marcas y acelerar el crecimiento en la industria del bienestar. La compañía planea consolidar todos los servicios de bienestar bajo la marca XWELL, enfocándose tanto en ubicaciones dentro como fuera de los aeropuertos.
Las iniciativas clave incluyen el cambio de marca de las ubicaciones de spa en aeropuertos de todo el mundo, la apertura de siete nuevas ubicaciones de XWELL fuera del aeropuerto en Florida para finales de 2025, y la expansión de las capacidades de servicio autónomo, como manicuras robóticas y sillas de masaje. La compañía busca capitalizar el creciente mercado del bienestar, que se proyecta que alcance $9 billones para 2033, con un enfoque específico en el crecimiento de la industria MedSpa, que se espera que llegue a $49 mil millones para 2030.
XWELL (Nasdaq: XWEL)는 2025년 전략적 사업 목표를 발표하며 브랜드 통합 및 웰니스 산업 성장을 가속화하는 데 초점을 맞추고 있습니다. 이 회사는 모든 웰니스 서비스를 XWELL 브랜드 아래 통합할 계획이며, 공항 내외의 위치를 모두 겨냥하고 있습니다.
주요 이니셔티브로는 전 세계 공항 스파 위치의 리브랜딩, 2025년 말까지 플로리다에서 공항 외 XWELL 위치 7개를 새로 여는 것과 로봇 매니큐어 및 마사지 의자와 같은 자율 서비스 기능을 확장하는 것이 포함됩니다. 이 회사는 2033년까지 $9조에 이를 것으로 예상되는 성장하는 웰니스 시장을 선도하려 하고 있으며, MedSpa 산업의 경우 2030년까지 $490억에 이를 것으로 예상되는 성장에 주목하고 있습니다.
XWELL (Nasdaq: XWEL) a annoncé ses objectifs stratégiques pour 2025, mettant l'accent sur l'unification de ses marques et l'accélération de la croissance dans l'industrie du bien-être. L'entreprise prévoit de consolider tous les services de bien-être sous la marque XWELL, en visant à la fois les emplacements aéroportuaires et non aéroportuaires.
Les initiatives clés comprennent le rebranding des emplacements de spa aéroportuaire dans le monde entier, l'ouverture de sept nouveaux emplacements XWELL hors aéroport en Floride d'ici la fin de 2025, et l'expansion des capacités de service autonome, comme les manucures robotiques et les fauteuils de massage. L'entreprise vise à tirer parti du marché du bien-être en pleine expansion, qui devrait atteindre $9 trillions d'ici 2033, avec un accent particulier sur la croissance prévue de l'industrie MedSpa atteignant $49 milliards d'ici 2030.
XWELL (Nasdaq: XWEL) hat seine strategischen Geschäftsziele für 2025 bekannt gegeben, die auf die Vereinheitlichung seiner Marken und die Beschleunigung des Wachstums in der Wellness-Branche abzielen. Das Unternehmen plant, alle Wellness-Dienstleistungen unter der Marke XWELL zu konsolidieren und sich sowohl auf Flughafen- als auch auf Nicht-Flughafenstandorte zu konzentrieren.
Zu den wichtigsten Initiativen gehört das Rebranding der Flughafen-Spa-Standorte weltweit, die Eröffnung von sieben neuen XWELL-Standorten außerhalb von Flughäfen in Florida bis Ende 2025 sowie die Expansion autonomer Serviceangebote wie robotergestützte Maniküren und Massagesessel. Das Unternehmen möchte von dem wachsenden Wellness-Markt profitieren, der voraussichtlich $9 Billionen bis 2033 erreichen wird, mit einem speziellen Fokus auf das erwartete Wachstum der MedSpa-Branche von $49 Milliarden bis 2030.
- Expansion plan includes opening 7 new out-of-airport locations in Florida by end of 2025
- Operating in wellness market with $9 trillion TAM projection by 2033
- Targeting MedSpa industry with 15% CAGR and $49 billion TAM by 2030
- Strategic brand unification to enhance customer experience and operational efficiency
- Implementation of autonomous service capabilities to optimize operations
- Current profitability challenges indicated by mention of 'achieving a sustainable return to profitability'
Insights
This open letter outlines XWELL's strategic transformation but lacks concrete financial metrics or immediate business impact. While highlighting promising market opportunities (
The key developments include:
- Rebranding all services under XWELL brand in 2025
- Expansion plan for 7 new out-of-airport locations in Florida
- Integration of autonomous wellness services
- Focus on three categories: health, wellness and beauty
However, the letter lacks critical information about current financial performance, specific revenue targets, or expected ROI from these initiatives. Without concrete financial metrics or immediate actionable changes, this announcement serves more as a vision statement than market-moving news.
NEW YORK, Dec. 05, 2024 (GLOBE NEWSWIRE) -- XWELL, Inc. (Nasdaq: XWEL) ("XWELL" or the "Company"), an authority in wellness solutions for people on the go, today announced that the Company’s Chief Executive Officer, Ezra Ernst has issued an open letter to shareholders. The letter provides a summary of the Company’s business objectives for 2025 which are aimed to liberate wellness, unify its brands, and accelerate growth.
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Dear Fellow Shareholders,
We are experiencing a remarkable transformation in the wellness industry -- a shift as significant as the fitness revolution of the 1970’s. As jogging and aerobics redefined people’s approach to health in the 1970’s, our focus today embraces holistic health, mindfulness, and mental well-being. Individuals are actively seeking ways to prioritize their overall health through self-care.
This cultural movement represents more than just a trend; it’s a transformative lifestyle shift, offering XWELL exciting opportunities in the rapidly growing wellness market, which is projected to reach a global total addressable market (TAM) of more than
Meanwhile, innovations in AI-driven health monitoring, wearable devices, autonomous wellness services, and self-care solutions are revolutionizing how individuals approach their health and wellness journeys. These advancements, paired with personalized and highly-tailored wellness programs, are making health management more accessible, measurable, and customized, empowering individuals to take greater control of their well-being.
Bringing A Unified Wellness Brand to the Market
XWELL is well positioned to take advantage of these wellness market opportunities. To ground us and guide our decisions, we have established a clear vision, mission and purpose.
- Our Vision is to liberate wellness, making it a mainstream category synonymous with health, balance, and self-care.
- Our Mission is to create environments that inspire confidence, self-improvement, and wellness for everyone, everywhere.
- Our Purpose is to reshape the way people think about wellness by showing how accessible and effortless it can be.
Together, these guiding principles will help us drive growth. To achieve our vision, we have developed a focused, short-term plan designed to foster growth while realizing our mission and strategic objectives.
At the core of our strategy is the XWELL brand. Beginning in 2025, we will unite all of our wellness services under this single, cohesive brand. This transition underscores our commitment to consistency, a promise of excellence, and a dedication to elevating the customer journey across every touchpoint. Whether customers engage with us at our international airport locations or visit our brick and mortar retail locations, they will experience a seamless, recognizable, and exceptional standard of care that embodies XWELL’s values and expertise.
This clarity of identity and purpose will also position XWELL to attract a much broader audience, reaching new customer segments while strengthening our existing relationships. We believe this focused approach will foster deeper connections with our customers, ultimately driving greater loyalty and satisfaction.
Driving Aligned Growth In and Out of the Airport
As part of a unified brand experience that delivers health, beauty, and wellness to diverse markets, we are rebranding our airport spa locations worldwide to reflect the XWELL identity. In addition to driving revenue growth and boosting customer engagement, these high-traffic airport locations will serve as a powerful platform to generate awareness, spark interest, and build intent among consumers. Our approach will create a solid foundation for converting them into loyal customers at our out-of-airport locations. We will begin this strategy immediately and evolve this strategy over the next few years, maximizing the synergy between our airport and out-of-airport presence.
Our mission is to create environments that inspire confidence, promote self-improvement, and make wellness accessible for everyone, everywhere. To bring this vision to life, we are continuing to expand beyond airports into key markets. Our new brick and mortar retail wellness centers will offer an array of health, wellness, and beauty treatments, delivering the exceptional XWELL experience to even more people. By the end of 2025, we are committed to opening seven new XWELL out-of-airport locations across Florida—marking a bold and transformative milestone in our journey of growth and impact.
Additionally, our strategy is to align the opening of new XWELL out-of-airport locations with our existing in-airport markets. This approach creates synergy by leveraging consumer traffic through local airports, offering opportunities to introduce memberships, amplify brand awareness, and optimize marketing and operational efficiency.
We will continue to leverage autonomous service capabilities such as robotic manicures and massage chairs. These self-service options enable us to provide high-quality wellness experiences to a larger audience while optimizing operational efficiency.
At the same time, we’re expanding our offerings to provide services and products across three key categories: health, wellness, and beauty. As part of this initiative, we’re continuing to introduce innovative self-service options designed to enhance the customer experience. Examples include Hydromassage, Human Touch and Ceragem massage chairs and beds with guided meditations for wellness, compression therapy stations to support health and recovery, and Clockwork robotic manicures for beauty. These are just a few of the convenient, cutting-edge solutions we’re implementing to provide an accessible, personalized and seamless wellness journey for every customer.
To further strengthen our connection with customers, we are integrating loyalty programs such as Priority Pass and expanding our range of branded wellness products. These offerings will extend the XWELL experience beyond our physical locations, allowing customers to access our solutions, integrate wellness deeper into their daily lives and reinforce our brand’s presence in their routines.
Our Commitment to Shareholders
As we enter 2025, I’m happy to report that XWELL is strong and well positioned. I’m excited for the opportunities that lie ahead for XWELL and remain committed to executing our strategy with precision, confidence, and a clear focus on delivering shareholder value. We believe our plans to integrate our offerings under the XWELL brand, invest in technology, and prioritize customer experience, will position us for solid growth.
At the same time, we recognize that achieving these goals requires both the execution of our strategic vision and operational efficiency. It will also build on the continued efforts of the our XpresCheck and HyperPointe teams. These brand names will evolve under the XWELL umbrella in the near future. XpresCheck remains committed to ensuring airport safety in collaboration with the U.S. Centers for Disease Control and Prevention (CDC), while HyperPointe continues to support providers and patients through its partnerships with BioPharma clients. As we grow, we remain focused on optimizing operations, managing resources responsibly, and achieving a sustainable return to profitability.
Thank you for your continued trust and support as we embark on this transformative journey together.
Sincerely,
Ezra Ernst
Chief Executive Officer
About XWELL, Inc.
XWELL, Inc. (Nasdaq: XWEL) is a leading global wellness holding company operating multiple brands: XpresSpa®, Treat™, Naples Wax Center®, XpresCheck® and HyperPointe™.
- XpresSpa is a leading retailer of wellness services and related products.
- Naples Wax Center is a group of upscale skin care boutiques.
- XpresCheck, in partnership with the CDC and Ginkgo Biosecurity, conducts biosurveillance monitoring in its airport locations to identify new SARS-CoV-2 variants of interest and concern as well as other pathogens entering the country from across the world.
- HyperPointe is a leading digital healthcare and data analytics relationship company serving the global healthcare industry.
Forward-Looking Statements
This press release may contain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These include statements preceded by, followed by or that otherwise include the words "believes," "expects," "anticipates," "estimates," "projects," "intends," "should," "seeks," "future," "continue," or the negative of such terms, or other comparable terminology. Forward-looking statements relating to expectations about future results or events, including the Company’s current plans and expectations relating to the business and operations and future store openings, including but not limited to, future openings of Naples Wax Center and XpresSpa stores, are based upon information available to XWELL as of the date of this press release, and are not guarantees of the future performance of the Company, and actual results may vary materially from the results and expectations discussed. Additional information concerning these and other risks is contained in the Company’s Annual Report on Form 10-K, as amended, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and other Securities and Exchange Commission filings. All subsequent written and oral forward-looking statements concerning XWELL, or other matters and attributable to XWELL or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. XWELL does not undertake any obligation to publicly update any of these forward-looking statements to reflect events or circumstances that may arise after the date hereof.
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