XWELL Announces Major Expansion of Out-of-Airport Spas With New Locations in Florida
XWELL (Nasdaq: XWEL) announces expansion of out-of-airport spas, starting with a new Naples Wax location in Estero, Florida. The company plans to open six additional locations across Florida in the first half of 2025, including Cape Coral, Clearwater, Brandon, Orlando, Winter Park, and Melbourne. The new locations will feature elevated facial services, including LightStim® Invigorating Light Facial and DiamondGlow® Microderm Infusion Facial. This expansion is part of CEO Ezra Ernst's strategic initiative to grow beyond airports and enhance the company's spa portfolio.
XWELL (Nasdaq: XWEL) annuncia l'espansione delle spa fuori dall'aeroporto, a partire da una nuova sede di Napoli Wax a Estero, Florida. L'azienda prevede di aprire sei ulteriori sedi in tutta la Florida nella prima metà del 2025, tra cui Cape Coral, Clearwater, Brandon, Orlando, Winter Park e Melbourne. Le nuove sedi offriranno servizi facciali avanzati, tra cui il LightStim® Invigorating Light Facial e il DiamondGlow® Microderm Infusion Facial. Questa espansione fa parte dell'iniziativa strategica del CEO Ezra Ernst per crescere oltre gli aeroporti e migliorare il portafoglio di spa dell'azienda.
XWELL (Nasdaq: XWEL) anuncia la expansión de sus spa fuera del aeropuerto, comenzando con una nueva ubicación de Naples Wax en Estero, Florida. La empresa planea abrir seis ubicaciones adicionales en toda Florida en la primera mitad de 2025, incluyendo Cape Coral, Clearwater, Brandon, Orlando, Winter Park y Melbourne. Las nuevas ubicaciones contarán con servicios faciales avanzados, incluyendo el LightStim® Invigorating Light Facial y el DiamondGlow® Microderm Infusion Facial. Esta expansión es parte de la iniciativa estratégica del CEO Ezra Ernst para crecer más allá de los aeropuertos y mejorar el portafolio de spas de la empresa.
XWELL (Nasdaq: XWEL)는 공항 외 스파 확장을 발표하며, 플로리다주 에스터에 새로운 나폴리 왁스 지점을 시작합니다. 회사는 2025년 상반기에 플로리다 전역에 여섯 개의 추가 지점을 열 계획입니다. 여기에는 케이프 코럴, 클리어워터, 브랜든, 올랜도, 윈터 파크 및 멜버른이 포함됩니다. 새로운 지점은 LightStim® Invigorating Light Facial 및 DiamondGlow® Microderm Infusion Facial을 포함한 고급 얼굴 서비스를 제공합니다. 이번 확장은 CEO 에즈라 에른스트의 전략적 이니셔티브의 일환으로, 공항을 넘어 성장하고 회사의 스파 포트폴리오를 강화하기 위한 것입니다.
XWELL (Nasdaq: XWEL) annonce l'expansion de ses spas en dehors des aéroports, en commençant par une nouvelle emplacement de Naples Wax à Estero, Floride. L'entreprise prévoit d'ouvrir six emplacements supplémentaires à travers la Floride au cours de la première moitié de 2025, y compris Cape Coral, Clearwater, Brandon, Orlando, Winter Park et Melbourne. Les nouveaux emplacements proposeront des services faciaux haut de gamme, y compris le LightStim® Invigorating Light Facial et le DiamondGlow® Microderm Infusion Facial. Cette expansion fait partie de l'initiative stratégique du PDG Ezra Ernst pour croître au-delà des aéroports et améliorer le portefeuille de spas de l'entreprise.
XWELL (Nasdaq: XWEL) kündigt die Erweiterung von Spas außerhalb des Flughafens an, beginnend mit einem neuen Naples Wax Standort in Estero, Florida. Das Unternehmen plant, in der ersten Hälfte von 2025 weitere sechs Standorte in ganz Florida zu eröffnen, darunter Cape Coral, Clearwater, Brandon, Orlando, Winter Park und Melbourne. Die neuen Standorte werden hochwertige Gesichtsbehandlungen anbieten, darunter das LightStim® Invigorating Light Facial und das DiamondGlow® Microderm Infusion Facial. Diese Expansion ist Teil der strategischen Initiative von CEO Ezra Ernst, über die Flughäfen hinaus zu wachsen und das Spa-Portfolio des Unternehmens zu verbessern.
- Strategic expansion with 7 new locations in Florida
- Geographic diversification beyond airport locations
- Introduction of premium facial services to enhance service offerings
- Integration potential between airport and non-airport locations in Orlando area
- None.
Insights
The expansion into out-of-airport locations represents a significant strategic pivot for XWELL, though carries execution risks. The six new Florida locations planned for 2025 could meaningfully expand the company's addressable market beyond the airport customer base. The introduction of premium services like LightStim® and DiamondGlow® facials suggests a focus on higher-margin offerings. However, with a small market cap of just
Estero, Florida location now open with six new spas to open in 2025
NEW YORK, Dec. 02, 2024 (GLOBE NEWSWIRE) -- XWELL, Inc. (Nasdaq: XWEL) (“XWELL” or the “Company”), an authority in wellness solutions for people on the go, is thrilled to announce the ongoing expansion of its out-of-airport spas with the opening of a new Naples Wax location in Estero, FL. This milestone is the first in a series of strategic growth initiatives under CEO Ezra Ernst to expand the XWELL brand beyond airports. In addition to Estero, XWELL is set to open six additional locations across Florida in the first half of 2025.
"The expansion of our out-of-airport locations across Florida underscores XWELL’s dedication to enhancing its spa portfolio, while delivering more inclusive wellness options for individuals prioritizing self-care," said XWELL CEO Ezra Ernst. "We’re excited to bring our exceptional services to more communities, offering outstanding value to our existing customers while attracting new clientele. The placement of two of these new spas around Orlando, will allow us to integrate our in airport and out of airport offerings and provide our customers with additional services, thanks to the proximity to our existing Xpres Spa locations."
As part of its commitment to innovation and customer satisfaction, all new locations will debut with the elevated facial services that were introduced earlier this year. These services include the cutting-edge LightStim® Invigorating Light Facial and the transformative DiamondGlow® Microderm Infusion Facial, offering clients a luxurious, results-driven skincare experience.
In 2025, XWELL plans to open locations in six communities throughout Florida including:
- Cape Coral
- Clearwater
- Brandon
- Orlando
- Winter Park
- Melbourne
This growth reflects XWELL's broader mission to set new standards in the wellness industry. With plans to expand its service menu further, XWELL aims to enhance its brand appeal, diversify its client base, and significantly contribute to its revenue stream in the coming year.
For more information about XWELL’s continued expansion in the wellness industry, please visit XWELL.com.
About XWELL, Inc. XWELL, Inc. (Nasdaq: XWEL) is a leading global wellness holding company operating multiple brands: XpresSpa®, Treat™, Naples Wax Center®, XpresCheck® and HyperPointe™.
- XpresSpa is a leading retailer of wellness services and related products.
- Naples Wax Center is a group of upscale skin care boutiques.
- XpresCheck, in partnership with the CDC and Concentric by Ginkgo, conducts biosurveillance monitoring in its airport locations to identify new SARS-CoV-2 variants of interest and concern as well as other pathogens entering the country from across the world.
- HyperPointe is a leading digital healthcare and data analytics relationship company serving the global healthcare industry.
Forward-Looking Statements
This press release may contain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These include statements preceded by, followed by or that otherwise include the words "believes," "expects," "anticipates," "estimates," "projects," "intends," "should," "seeks," "future," "continue," or the negative of such terms, or other comparable terminology. Forward-looking statements relating to expectations about future results or events, including the Company’s current plans and expectations relating to the business and operations and future store openings, including but not limited to, future openings of Naples Wax Center and XpresSpa stores, are based upon information available to XWELL as of the date of this press release, and are not guarantees of the future performance of the Company, and actual results may vary materially from the results and expectations discussed. Additional information concerning these and other risks is contained in the Company’s Annual Report on Form 10-K, as amended, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and other Securities and Exchange Commission filings. All subsequent written and oral forward-looking statements concerning XWELL, or other matters and attributable to XWELL or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. XWELL does not undertake any obligation to publicly update any of these forward-looking statements to reflect events or circumstances that may arise after the date hereof.
FAQ
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