XTM Launches an Earned Wage Access Rebrand for Its Growing Today™ Membership

Rhea-AI Summary

XTM, Inc. (QB: XTMIF / CSE: PAID) has announced a major rebranding of its Today program, including a new website, logo, and the app 'Today Financial'. The program has seen substantial growth in membership and user engagement over the past year, indicating its effectiveness in supporting businesses in recruiting and retaining service workers. CEO Marilyn Schaffer emphasized the importance of user experience and brand identity in reflecting the company’s accelerated growth and commitment to improving employee payment solutions.

Positive

• Significant growth in Today program membership over the past year.
• Enhanced brand identity and user experience with new website and app.
• Services cater specifically to the needs of hospitality and personal care staff.

Negative

• None.

What’s better than getting paid? ‘Getting paid Today’ according to thousands of Today members.

MIAMI & TORONTO--(BUSINESS WIRE)-- XTM, Inc. (“XTM” or the “Company”) (QB: XTMIF / CSE:PAID / FSE:7XT), a Miami and Toronto-based Fintech innovator disseminating earned wages and providing gratuity access to contract workers, hospitality, personal care and service staff, is pleased to announce that it has launched a refined brand identify for its Today program to be accompanied by a new website paidtoday.io, a new logo and a redesigned app called ‘Today Financial’.

(Photo: Business Wire)

Throughout the past 12 months, XTM’s Today program membership has grown exponentially. In the past year the company has experienced significant growth in users, GDV and clients demonstrating that its solution is a catalyst in helping businesses recruit and retain front-line service workers. The Today platform offers an integrated suite of restaurant technology products including its flagship product that pays staff faster, with less friction and with a smooth reconciliation leading to happier and more motivated employees. Since employees are the core of the services industry, instant pay enables more control over staff finances, resulting in better financial wellbeing for frontline service workers.

“Like most young companies, we invest primarily in the user experience,” said Marilyn Schaffer, CEO, XTM. “With this rebranding, executed entirely by our amazing in-house team, we are recognizing our accelerated growth and strengthening our brand, differentiating and energizing it. Clients and our members are the heart of our business, we want to serve them better with an identity that’s human, intuitive and simplified.”

The new name, Today is rooted in XTM’s commitment to making employee payments an efficient experience for both employers and employees leading to happier teams and a better bottom-line. The newly enhanced logo introduces a modernized look and the design of the new app ‘Today Financial’ puts users at the core of the experience, emphasizing intuition without compromising performance.

About XTM

XTM, www.xtminc.com, is a Miami and Toronto-based fintech innovator in the neo-banking space, helping businesses and service workers in the hospitality and personal care space disseminate and access earned wages and gratuities. XTM's Today™ Solution, comprised of a free mobile app and a Visa or Mastercard debit card with free banking features, is used by thousands of restaurants, salons and staff across Canada and the United States. XTM is a global card issuer and real-time payment specialist, and our technology is used by Restaurants and Salons at no charge to automate and expedite worker payouts and eliminate cash from their ecosystems. XTM's Today platform drives enterprise value with efficiency and a bespoke user experience designed specifically for restaurateurs and personal care services.

This news release contains “forward-looking information” and “forward-looking statements” within the meaning of applicable securities laws (the “forward-looking statements”), within the meaning of applicable Canadian securities legislation, including expected performance of XTM, the expectation that businesses with which XTM does business or have committed to do business will in the expected timeline, the continuing trend toward electronic payment methods, the success of XTM’s intended geographic and business expansions, the success of XTM’s new market relationships, and the general conditions and revenues of XTM. Forward-looking statements are statements that are not historical facts and are generally, although not always, identified by words such as "expect", "plan", "anticipate", "project", "target", "potential", "schedule", "forecast", "budget", "estimate", "intend" or "believe" and similar expressions or their negative connotations, or that events or conditions "will", "would", "may", "could", "should" or "might" occur. All such forward-looking statements are based on the opinions and estimates of management as of the date such statements are made. These forward-looking statements are made as of the date of this news release. Readers are cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the future circumstances, outcomes or results anticipated in or implied by such forward-looking statements will occur or that plans, intentions or expectations upon which the forward-looking statements are based will occur.

The CSE has not approved nor disapproved the contents of this press release, and the CSE does not accept responsibility for the adequacy or accuracy of this release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220920005849/en/

For further information please visit xtminc.com or contact:

Marilyn Schaffer, CEO

finance@xtminc.com

416-260-1641

Source: XTM, Inc.

FAQ

What recent changes has XTM Inc. made to its Today program?

XTM Inc. has rebranded its Today program, launching a new website, logo, and the app 'Today Financial'.

How has the Today program's membership changed in the past year?

The Today program's membership has experienced significant growth over the past 12 months.

What is the purpose of XTM Inc.'s Today platform?

The Today platform aims to provide faster payment solutions for service workers, improving financial wellbeing.

What are the stock symbols associated with XTM Inc.?

XTM Inc. trades under QB: XTMIF, CSE: PAID, and FSE: 7XT.

Who is the CEO of XTM Inc.?

Marilyn Schaffer is the CEO of XTM Inc.