Celebrated Baker & YouTube Creator Gemma Stafford Partners with Xcel Brands to Bring Bakeware and Home Essentials to Market
Xcel Brands (NASDAQ: XELB) has announced a strategic partnership with renowned baker, chef, and YouTube creator Gemma Stafford to launch a comprehensive line of bakeware and home essentials. This collaboration marks Stafford's first venture into product development, leveraging her 11-year experience reaching millions of home bakers through Bigger Bolder Baking.
The collection, set to launch in Spring 2026, will feature professional-quality bakeware, cookware, kitchen tools, and home essentials, blending functionality with timeless style inspired by Stafford's Irish heritage. The products will be available through select retailers, e-commerce platforms, and live shopping channels.
This partnership aligns with Xcel Brands' strategy of building influencer-driven brands through social commerce and livestreaming, contributing to their goal of reaching over 100 million social media followers across their brand portfolio.
Xcel Brands (NASDAQ: XELB) ha annunciato una partnership strategica con la rinomata pasticcera, chef e creatrice di contenuti su YouTube Gemma Stafford per lanciare una linea completa di articoli da forno e prodotti per la casa. Questa collaborazione segna il primo passo di Stafford nello sviluppo di prodotti, sfruttando i suoi 11 anni di esperienza nel raggiungere milioni di appassionati di cucina attraverso Bigger Bolder Baking.
La collezione, prevista per il lancio in Primavera 2026, presenterà articoli da forno di qualità professionale, pentole, utensili da cucina e prodotti per la casa, unendo funzionalità e stile senza tempo ispirato all'eredità irlandese di Stafford. I prodotti saranno disponibili presso rivenditori selezionati, piattaforme di e-commerce e canali di shopping dal vivo.
Questa partnership si allinea con la strategia di Xcel Brands di costruire marchi guidati da influencer attraverso il social commerce e lo streaming dal vivo, contribuendo al loro obiettivo di raggiungere oltre 100 milioni di follower sui social media attraverso il loro portafoglio di marchi.
Xcel Brands (NASDAQ: XELB) ha anunciado una asociación estratégica con la reconocida panadera, chef y creadora de contenido en YouTube Gemma Stafford para lanzar una línea integral de utensilios de repostería y artículos para el hogar. Esta colaboración marca la primera incursión de Stafford en el desarrollo de productos, aprovechando sus 11 años de experiencia alcanzando a millones de panaderos en casa a través de Bigger Bolder Baking.
La colección, que se lanzará en Primavera 2026, contará con utensilios de repostería de calidad profesional, utensilios de cocina y artículos para el hogar, fusionando funcionalidad con un estilo atemporal inspirado en la herencia irlandesa de Stafford. Los productos estarán disponibles a través de minoristas seleccionados, plataformas de comercio electrónico y canales de compras en vivo.
Esta asociación se alinea con la estrategia de Xcel Brands de construir marcas impulsadas por influencers a través del comercio social y la transmisión en vivo, contribuyendo a su objetivo de alcanzar más de 100 millones de seguidores en redes sociales a través de su portafolio de marcas.
Xcel Brands (NASDAQ: XELB)는 유명한 제빵사이자 셰프, 유튜브 크리에이터인 Gemma Stafford와 전략적 파트너십을 체결하여 종합적인 베이킹 용품 및 홈 필수 품목 라인을 출시한다고 발표했습니다. 이번 협업은 Stafford가 제품 개발에 처음으로 도전하는 것으로, 그녀의 11년간의 경험을 바탕으로 'Bigger Bolder Baking'을 통해 수백만의 홈 베이커들에게 다가갈 수 있게 됩니다.
2026년 봄에 출시될 이 컬렉션은 전문 품질의 베이킹 용품, 조리기구, 주방 도구 및 홈 필수 품목을 특징으로 하며, Stafford의 아일랜드 유산에서 영감을 받은 기능성과 시대를 초월한 스타일을 결합합니다. 제품은 선택된 소매업체, 전자상거래 플랫폼 및 라이브 쇼핑 채널을 통해 제공될 예정입니다.
이번 파트너십은 Xcel Brands의 소셜 커머스 및 라이브 스트리밍을 통한 인플루언서 중심 브랜드 구축 전략과 일치하며, 브랜드 포트폴리오 전반에서 1억 명 이상의 소셜 미디어 팔로워에 도달하겠다는 목표에 기여합니다.
Xcel Brands (NASDAQ: XELB) a annoncé un partenariat stratégique avec la célèbre boulangère, cheffe et créatrice de contenu sur YouTube Gemma Stafford pour lancer une ligne complète d'ustensiles de pâtisserie et d'articles pour la maison. Cette collaboration marque la première incursion de Stafford dans le développement de produits, tirant parti de ses 11 années d'expérience à atteindre des millions de pâtissiers amateurs grâce à Bigger Bolder Baking.
La collection, qui sera lancée au printemps 2026, comprendra des ustensiles de pâtisserie de qualité professionnelle, des ustensiles de cuisine et des articles pour la maison, alliant fonctionnalité et style intemporel inspiré par l'héritage irlandais de Stafford. Les produits seront disponibles auprès de détaillants sélectionnés, sur des plateformes de commerce électronique et des chaînes de shopping en direct.
Ce partenariat s'inscrit dans la stratégie de Xcel Brands de construire des marques dirigées par des influenceurs grâce au commerce social et au streaming en direct, contribuant à leur objectif d'atteindre plus de 100 millions de followers sur les réseaux sociaux à travers leur portefeuille de marques.
Xcel Brands (NASDAQ: XELB) hat eine strategische Partnerschaft mit der renommierten Bäckerin, Köchin und YouTube-Creatorin Gemma Stafford angekündigt, um eine umfassende Linie von Backwaren und Haushaltsartikeln auf den Markt zu bringen. Diese Zusammenarbeit markiert Staffords ersten Schritt in die Produktentwicklung und nutzt ihre 11-jährige Erfahrung, um Millionen von Hobbybäckern über Bigger Bolder Baking zu erreichen.
Die Kollektion, die im Frühling 2026 auf den Markt kommen soll, wird professionelle Backwaren, Kochgeschirr, Küchenwerkzeuge und Haushaltsartikel umfassen, die Funktionalität mit zeitlosem Stil verbinden, inspiriert von Staffords irischer Herkunft. Die Produkte werden über ausgewählte Einzelhändler, E-Commerce-Plattformen und Live-Shopping-Kanäle erhältlich sein.
Diese Partnerschaft steht im Einklang mit der Strategie von Xcel Brands, influencer-gesteuerte Marken durch sozialen Handel und Livestreaming aufzubauen, und trägt dazu bei, ihr Ziel von über 100 Millionen Followern in den sozialen Medien über ihr Markenportfolio zu erreichen.
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NEW YORK, March 25, 2025 (GLOBE NEWSWIRE) -- Xcel Brands (NASDAQ: XELB), an industry leading media and consumer products company specializing in building influencer-driven brands through social commerce and livestreaming, is proud to announce an exciting partnership with internationally renowned baker and chef, best-selling author, and creator of Bigger Bolder Baking, Gemma Stafford. Together, they will launch an innovative bakeware, food, and home brand designed to bring professional-quality tools and delicious foods to home bakers and entertainers everywhere—without sacrificing design quality or affordability.
This launch marks Gemma Stafford’s first-ever venture into developing her own product line, a milestone moment for her brand and community. For the first time, Gemma is bringing her expertise beyond the screen and into homes worldwide, carefully curating a line of bakeware, cookware, kitchen tools, and home essentials that embody her joyful and approachable philosophy. To ensure the highest quality and thoughtful design, she has chosen to partner with Xcel Brands. Together, they are creating a collection that blends functionality with timeless style, inspired by Gemma’s Irish heritage, vintage charm, and bold creativity. From beautifully crafted tools to simple yet delicious food products, this collection makes baking, cooking, and entertaining at home more elevated, effortless, and accessible than ever before.
"Over the past 11 years, I’ve reached millions of home bakers, learning firsthand what excites them, what challenges them, and what they truly need in their kitchens to be bold, confident bakers. Partnering with Xcel Brands allows me to create products that are practical, delightful, and designed to spark creativity for bakers everywhere—drawing from my professional expertise and years of hands-on experience to make them indispensable in any home kitchen."
Xcel Brands, known for its expertise in building powerful lifestyle brands, sees this partnership as a natural fit. With millions of devoted fans across YouTube, social media, and BiggerBolderBaking.com, Gemma has built a global community of passionate home bakers. Her engaging content inspires both beginners and seasoned bakers to create with confidence.
"We are thrilled to partner with Gemma Stafford to launch this brand. Her expertise and deep love of baking and her influence align perfectly with Xcel’s vision of creating innovative, lifestyle-driven consumer brands,” stated Robert W. D'Loren, Chairman and Chief Executive Officer of Xcel Brands. “This collaboration brings us one step closer to our goal of reaching over 100 million social media followers across our brand portfolio, reinforcing our commitment to transforming how consumers engage with the brands they love."
The home baking and entertaining market offers strong potential for a brand focused on quality, accessibility, and expertise. This partnership will provide high-quality products and educational resources for all bakers. By combining practical design with Gemma Stafford's style, the brand aims to establish itself in the growing culinary market, addressing the needs of home cooks and entertainers. The brand is set to launch in Spring 2026 with availability through select retailers, e-commerce platforms, and live shopping channels. Stay updated on this exciting journey at www.xcelbrands.com
About Xcel Brands
Xcel Brands, Inc. (NASDAQ: XELB) is a media and consumer products company engaged in the design, licensing, marketing, live streaming, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded in 2011 with a vision to reimagine shopping, entertainment, and social media as social commerce. Xcel owns the Halston, Judith Ripka, and C. Wonder brands, as well as the Tower Hill by Christie Brinkley co-branded collaboration, and holds noncontrolling interests in the Isaac Mizrahi brand and Orme Live. Xcel also owns and manages the Longaberger brand through its controlling interest in Longaberger Licensing LLC. Xcel has recently announced the launch of new pet brand, Trust-Respect-Love by Cesar Millan. Xcel is pioneering a true modern consumer products sales strategy which includes the promotion and sale of products under its brands through interactive television, digital live-stream shopping, social commerce, brick-and-mortar retail, and e-commerce channels to be everywhere its customers shop. The company’s brands have generated in excess of
About Gemma Stafford
For more than a decade, Irish-born chef Gemma Stafford has been bringing her passion for teaching people how to bake with confidence to her top online baking show and brand, Bigger Bolder Baking. Today, with more than 8 million followers (“Bold Bakers”) and half a billion video views to date, Bigger Bolder Baking has become the leading – and indispensable – multimedia destination for bakers. Gemma’s unique combination of expertise, bold recipes, and approachable techniques have led to appearances as a judge on Netflix’s Nailed It!, Food Network’s Best Baker in America, and Hulu’s Baker’s Dozen, along with appearances on national and local TV nationwide. Gemma is also the co-creator and host of the #1 baking entertainment podcast, Knead To Know, which releases every week in partnership with HRN. In 2025, she will launch the first-ever baking TV network, the Bold Baking Network, on connected television (CTV) and free ad-supported streaming television (FAST) platforms dedicated to educating and entertaining home bakers 24/7.
For further information please contact:
Seth Burroughs
Xcel Brands
sburroughs@xcelbrands.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/adc0138c-10f6-455e-af91-c407f610a729
FAQ
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