Xebra Brands Announces Partnership with BSK Holdings Inc to Launch CBD Products
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0) has announced a strategic partnership with BSK Holdings Inc. to launch Elements branded CBD products in the Mexican market through e-commerce platforms. As the only company legally permitted to operate in Mexico's cannabis sector (-1% THC), Xebra aims to leverage BSK's expertise in the CBD and hemp markets.
BSK's team has previously built successful brands like Manitoba Harvest (acquired for $400M+ by TILRAY) and has generated over $100M in revenue across their brands in the last 5 years. The partnership targets Mexico's rapidly growing e-commerce market, which reached USD 26.2 billion in 2022, showing a 23% year-over-year increase. In 2024, Mexico's e-commerce market has approximately 74 million users and generated around $38 billion, with forecasts suggesting these figures will double within five years.
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0) ha annunciato una partnership strategica con BSK Holdings Inc. per lanciare prodotti CBD a marchio Elements nel mercato messicano attraverso piattaforme di e-commerce. Essendo l'unica azienda legalmente autorizzata a operare nel settore della cannabis in Messico (-1% THC), Xebra mira a sfruttare l'esperienza di BSK nei mercati del CBD e della canapa.
Il team di BSK ha precedentemente costruito marchi di successo come Manitoba Harvest (acquistato per oltre 400 milioni di dollari da TILRAY) e ha generato oltre 100 milioni di dollari di fatturato attraverso i loro marchi negli ultimi 5 anni. La partnership si rivolge al mercato dell'e-commerce in rapida crescita del Messico, che ha raggiunto 26,2 miliardi di dollari USA nel 2022, mostrando un aumento del 23% anno su anno. Nel 2024, il mercato dell'e-commerce del Messico conta circa 74 milioni di utenti e ha generato circa 38 miliardi di dollari, con previsioni che suggeriscono che queste cifre raddoppieranno entro cinque anni.
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0) ha anunciado una asociación estratégica con BSK Holdings Inc. para lanzar productos de CBD de la marca Elements en el mercado mexicano a través de plataformas de comercio electrónico. Como la única empresa legalmente autorizada para operar en el sector del cannabis en México (-1% THC), Xebra busca aprovechar la experiencia de BSK en los mercados de CBD y cáñamo.
El equipo de BSK ha creado previamente marcas exitosas como Manitoba Harvest (adquirida por más de 400 millones de dólares por TILRAY) y ha generado más de 100 millones de dólares en ingresos a través de sus marcas en los últimos 5 años. La asociación se dirige al mercado de comercio electrónico de rápido crecimiento en México, que alcanzó 26.2 mil millones de dólares estadounidenses en 2022, mostrando un aumento del 23% interanual. En 2024, el mercado de comercio electrónico de México cuenta con aproximadamente 74 millones de usuarios y generó alrededor de 38 mil millones de dólares, con pronósticos que sugieren que estas cifras se duplicarán en cinco años.
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0)는 BSK Holdings Inc.와 전략적 파트너십을 체결하여 멕시코 시장에서 Elements 브랜드의 CBD 제품을 전자상거래 플랫폼을 통해 출시한다고 발표했습니다. 멕시코의 대마초 산업에서 법적으로 운영할 수 있는 유일한 회사인 Xebra는 BSK의 CBD 및 헴프 시장에 대한 전문성을 활용할 계획입니다.
BSK 팀은 이전에 Manitoba Harvest와 같은 성공적인 브랜드를 구축했으며 (TILRAY에 의해 4억 달러 이상에 인수됨) 지난 5년 동안 자사 브랜드를 통해 1억 달러 이상의 수익을 창출했습니다. 이 파트너십은 2022년 262억 달러에 달하는 멕시코의 급성장하는 전자상거래 시장을 목표로 하고 있으며, 전년 대비 23% 증가했습니다. 2024년에는 멕시코의 전자상거래 시장이 약 7400만 명의 사용자를 보유하고 있으며 약 380억 달러를 생성했으며, 이 수치는 5년 내에 두 배로 증가할 것으로 예상됩니다.
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0) a annoncé un partenariat stratégique avec BSK Holdings Inc. pour lancer des produits CBD de la marque Elements sur le marché mexicain via des plateformes de commerce électronique. En tant que seule entreprise légalement autorisée à opérer dans le secteur du cannabis au Mexique (-1% THC), Xebra vise à tirer parti de l'expertise de BSK sur les marchés du CBD et du chanvre.
L'équipe de BSK a précédemment construit des marques à succès comme Manitoba Harvest (acquise pour plus de 400 millions de dollars par TILRAY) et a généré plus de 100 millions de dollars de revenus à travers ses marques au cours des 5 dernières années. Ce partenariat cible le marché du commerce électronique en pleine expansion au Mexique, qui a atteint 26,2 milliards de dollars US en 2022, affichant une augmentation de 23 % d'une année sur l'autre. En 2024, le marché du commerce électronique au Mexique compte environ 74 millions d'utilisateurs et a généré environ 38 milliards de dollars, avec des prévisions suggérant que ces chiffres doubleront dans cinq ans.
Xebra Brands (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0) hat eine strategische Partnerschaft mit BSK Holdings Inc. angekündigt, um CBD-Produkte der Marke Elements auf dem mexikanischen Markt über E-Commerce-Plattformen einzuführen. Als das einzige Unternehmen, das rechtlich im mexikanischen Cannabis-Sektor (-1% THC) tätig sein darf, möchte Xebra die Expertise von BSK im CBD- und Hanfmarkt nutzen.
Das Team von BSK hat zuvor erfolgreiche Marken wie Manitoba Harvest (für über 400 Millionen Dollar von TILRAY übernommen) aufgebaut und hat in den letzten 5 Jahren über 100 Millionen Dollar Umsatz mit ihren Marken generiert. Die Partnerschaft zielt auf den schnell wachsenden E-Commerce-Markt in Mexiko ab, der im Jahr 2022 26,2 Milliarden USD erreichte und ein jährliches Wachstum von 23% aufwies. Im Jahr 2024 hat der mexikanische E-Commerce-Markt etwa 74 Millionen Nutzer und generierte rund 38 Milliarden Dollar, wobei Prognosen darauf hindeuten, dass sich diese Zahlen innerhalb von fünf Jahren verdoppeln werden.
- Exclusive legal permission to operate in Mexican cannabis market
- Partnership with experienced BSK Holdings team that generated $100M+ revenue in 5 years
- Targeting rapidly growing Mexican e-commerce market worth $38B
- Market presence in second-largest online retail revenue country in Latin America
- None.
VANCOUVER, BC / ACCESS Newswire / March 19, 2025 / Xebra Brands Ltd. ("Xebra" or the "Company") (CSE:XBRA)(OTCQB:XBRAF)(FSE:9YC0), a trailblazer in the Mexican cannabis sector and the sole company legally permitted to cultivate, manufacture, operate, and sell cannabis (-
BSK and their team have built some of the most recognised cannabis, CBD and Hemp brands in North America including Manitoba Harvest (acquired by TILRAY for over
According to the Mexican Online Sales Association, the domestic e-commerce market was valued at USD 26.2 billion in 2022, representing a 23 percent increase over 2021. In 2024, the Mexican e-commerce market had approximately 74 million users and generated around 38 billion U.S. dollars. Forecasts suggest these figures will nearly double within the next five years. With a market share exceeding 26 percent in the region, Mexico ranks second in online retail revenues in Latin America, closely competing with Brazil for the top spot. Additionally, Mexico has surged to the top of global e-commerce growth, experiencing a
Booming Market in Mexico. The value of e-commerce sales in Mexico skyrocketed to 658.3 billion pesos (US
"We are thrilled to partner with BSK," said Rodrigo Galardo, Interim-CEO at Xebra Brands. "Their proven track record in the e-commerce space and their expertise in CBD product marketing and sales will be invaluable as we introduce Elements to Mexican consumers. This collaboration represents a significant milestone in our mission to provide high-quality, innovative CBD products to a wider audience," commented Rodrigo.
By combining Xebra Brands' pioneering status in the Mexican cannabis market with BSK's e-commerce success and industry expertise, this partnership is poised to create a powerful synergy that will drive the growth and success of Elements in Mexico.
About Xebra Brands:
Xebra Brands is a leading cannabis company dedicated to providing high-quality, innovative products to consumers worldwide. Xebra is a pioneer in the Mexican cannabis sector and the only company legally allowed to cultivate, manufacture, operate, and sell cannabis (-
About BSK Holdings Inc:
BSK is a leading CBD company known for its top-selling Keoni and AMMA branded products in the U.S. market. With decades of industry experience and a proven track record of success, BSK is dedicated to providing high-quality CBD products through innovative e-commerce strategies.
ON BEHALF OF THE BOARD:
Rodrigo Gallardo
Interim CEO
For more information contact:
1(888) XEBRA 88
ir@xebrabrands.com
Cautionary Note Regarding Forward-Looking Statements:
This news release contains certain "forward-looking information" and "forward-looking statements", as such terms are defined under applicable securities laws (collectively, "forward-looking statements"). Forward-looking statements can be identified by the use of words and phrases such as "plans", "expects" ,"is expected", "budget", "scheduled," "estimates", "forecasts", "intends", "anticipates" or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Forward-looking statements herein include, but are not limited to, statements with respect Strategy 2025 and the Company's growth strategy into the CBD market, the roadmap to accelerate growth in the North American CBD market, the Company's expected growth pillars of Cultivation, Manufacturing and Retail and the planned business activities under each such pillar, that the Company is actively seeking to amend current provisions under the Company's Mexican cultivation licences that limit cultivation scale, the aim to collaborate with major agricultural institutions in Mexico for large-scale, low-cost outdoor cannabis cultivation, expectations with respect to the Company's legal proceedings in Mexico, including the results and timing thereof, the expectation that Chapingo University will initiate pilot projects once confined site approval is granted, the anticipation for the importation process the two CBD products, which were manufactured in partnership with Restorative Botanicals, to be completed by April 2025 and the expectation for launch shortly thereafter, the Company's plans for e-commerce partnerships with Amazon Mexico and Mercado Libre is Mexico and the intention to leveraging expertise from a major U.S. e-commerce partner for market expansion and that the Company is seeking partnerships with CBD brands and that such partnerships may expedite the Company's path to self-sustainability.
These forward-looking statements are based on current expectations and are subject to known and unknown risks, uncertainties and other factors, many of which are beyond Xebra's ability to predict or control and could cause actual results to differ materially from those contained in the forward-looking statements. Specific reference is made to Xebra's most recent annual management discussion and analysis on file with certain Canadian provincial securities regulatory authorities for a discussion of some of the factors underlying forward-looking statements, which include, without limitation, the inability of Xebra to retain the authorizations granted by COFEPRIS, the inability to successfully complete financings on terms acceptable to Xebra or at all, the inability to generate sufficient revenues or to raise sufficient funds to carry out its business plan; changes in government legislation, taxation, controls, regulations and political or economic developments in various countries; risks associated with agriculture and cultivation activities generally, including inclement weather, access to supply of seeds, poor crop yields, and spoilage; compliance with import and export laws of various countries; significant fluctuations in cannabis prices and transportation costs; the risk of obtaining necessary licenses and permits; inability to identify, negotiate and complete potential acquisitions, dispositions or joint ventures for any reason; the ability to retain key employees; dependence on third parties for services and supplies; non-performance by contractual counter-parties; general economic conditions; the continued growth in global demand for cannabis products and the continued increase in jurisdictions legalizing cannabis; and the timely receipt of regulatory approvals for license applications on terms satisfactory to Xebra. In addition, there is no assurance Xebra will: be a low-cost producer or exporter; obtain a dominant market position in any jurisdiction; have products that will be unique. The foregoing list is not exhaustive and Xebra undertakes no obligation to update or revise any of the foregoing except as required by law. Many of these uncertainties and contingencies could affect Xebra's actual performance and cause its actual performance to differ materially from what has been expressed or implied in any forward-looking statements made by, or on behalf of, Xebra. Readers are cautioned that forward-looking statements are not guarantees of future performance and readers should not place undue reliance on such forward-looking statements. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those set out in such statements.
SOURCE: Xebra Brands Ltd
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