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Wynn Resorts Set to Acquire Crown London From Crown Resorts

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Wynn Resorts has announced plans to acquire Crown London (Aspinalls), an exclusive members-only casino located in London's Mayfair district. The transaction, pending regulatory approvals, is expected to close in the second half of 2025.

The historic property, situated at 27-28 Curzon Street, features 20 gaming tables across various sophisticated salons, along with a restaurant and lounge. The venue will continue operating under the Crown London name until the deal closes.

According to CEO Craig Billings, this strategic acquisition of an iconic asset will establish Wynn's presence in a global gateway city and create opportunities for guests to visit other Wynn properties, particularly the upcoming Wynn Al Marjan Island resort in UAE's Ras Al Khaimah, scheduled to open in Q1 2027.

Wynn Resorts ha annunciato piani per acquisire Crown London (Aspinalls), un esclusivo casinò riservato ai membri situato nel quartiere Mayfair di Londra. La transazione, in attesa delle approvazioni regolatorie, dovrebbe chiudersi nella seconda metà del 2025.

La storica proprietà, situata al 27-28 di Curzon Street, presenta 20 tavoli da gioco dislocati in vari saloni sofisticati, insieme a un ristorante e a un lounge. Il locale continuerà a operare con il nome Crown London fino alla conclusione dell'affare.

Secondo il CEO Craig Billings, questa acquisizione strategica di un asset iconico stabilirà la presenza di Wynn in una città portuale globale e creerà opportunità per gli ospiti di visitare altre strutture Wynn, in particolare il prossimo resort Wynn Al Marjan Island negli Emirati Arabi Uniti a Ras Al Khaimah, previsto per aprire nel primo trimestre del 2027.

Wynn Resorts ha anunciado planes para adquirir Crown London (Aspinalls), un casino exclusivo solo para miembros ubicado en el distrito Mayfair de Londres. La transacción, pendiente de las aprobaciones regulatorias, se espera que se cierre en la segunda mitad de 2025.

La histórica propiedad, situada en 27-28 Curzon Street, cuenta con 20 mesas de juego en varios salones sofisticados, junto con un restaurante y un salón. El lugar seguirá operando bajo el nombre Crown London hasta que se cierre el acuerdo.

Según el CEO Craig Billings, esta adquisición estratégica de un activo icónico permitirá a Wynn establecer su presencia en una ciudad de acceso global y creará oportunidades para que los huéspedes visiten otras propiedades de Wynn, particularmente el próximo resort Wynn Al Marjan Island en Ras Al Khaimah, Emiratos Árabes Unidos, programado para abrir en el primer trimestre de 2027.

윈 리조트는 런던 메이페어 지역에 위치한 전용 회원 카지노인 Crown London (Aspinalls)를 인수할 계획을 발표했습니다. 이 거래는 규제 승인을 기다리고 있으며 2025년 하반기 중으로 마무리될 것으로 예상됩니다.

역사적인 이 부지는 27-28 Curzon Street에 위치해 있으며, 여러 고급 살롱에 걸쳐 20개의 게임 테이블과 함께 레스토랑과 라운지가 있습니다. 거래 완료까지 장소는 Crown London 이름으로 계속 운영됩니다.

CEO인 Craig Billings에 따르면, 이 상징적인 자산의 전략적 인수는 윈의 글로벌 접근 도시에서의 존재감을 확립하고, 특히 2027년 1분기에 개장 예정인 Wynn Al Marjan Island 리조트를 방문할 기회를 제공할 것입니다.

Wynn Resorts a annoncé des plans pour acquérir Crown London (Aspinalls), un casino réservé aux membres situé dans le quartier Mayfair de Londres. La transaction, en attente des approbations réglementaires, devrait se finaliser dans la seconde moitié de 2025.

La propriété historique, située au 27-28 Curzon Street, dispose de 20 tables de jeu dans divers salons sophistiqués, ainsi qu'un restaurant et un lounge. L'établissement continuera à fonctionner sous le nom de Crown London jusqu'à la clôture de l'accord.

Selon le PDG Craig Billings, cette acquisition stratégique d'un actif emblématique permettra à Wynn de s'implanter dans une ville porte d'entrée mondiale et créera des opportunités pour les invités de visiter d'autres propriétés Wynn, en particulier le futur resort Wynn Al Marjan Island à Ras Al Khaimah, Émirats Arabes Unis, prévu d'ouvrir au premier trimestre de 2027.

Wynn Resorts hat Pläne angekündigt, Crown London (Aspinalls), ein exklusives Glücksspielhaus nur für Mitglieder im Stadtteil Mayfair in London, zu erwerben. Die Transaktion, die noch auf Genehmigungen der Aufsichtsbehörden wartet, soll in der zweiten Hälfte von 2025 abgeschlossen werden.

Die historische Immobilie, gelegen in der Curzon Street 27-28, verfügt über 20 Spieltische in verschiedenen eleganten Salons sowie ein Restaurant und eine Lounge. Der Veranstaltungsort wird bis zum Abschluss des Deals unter dem Namen Crown London weiter betrieben.

Laut CEO Craig Billings wird diese strategische Akquisition eines ikonischen Vermögenswertes Wynn's Präsenz in einer globalen Gateway-Stadt stärken und Möglichkeiten für die Gäste schaffen, andere Wynn-Einrichtungen zu besuchen, insbesondere das kommende Resort Wynn Al Marjan Island in Ras Al Khaimah, VAE, das für das erste Quartal 2027 geplant ist.

Positive
  • Strategic expansion into London's luxury casino market
  • Establishment of presence in a key global gateway city
  • Creation of cross-property synergies with upcoming UAE resort
  • Acquisition of an established, premium members-only venue
Negative
  • Extended regulatory approval timeline (completion not until H2 2025)
  • scale of acquisition (only 20 gaming tables)

Insights

The acquisition of Crown London represents a strategic expansion into the high-end European gaming market. Located in Mayfair, one of London's most exclusive districts, this boutique casino caters to ultra-high-net-worth individuals - exactly the clientele Wynn excels at serving. While small in physical size with just 20 tables, the property's value lies in its exclusive membership base and strategic location.

This move creates a synergistic network effect between Wynn's global properties. The London location will serve as a feeder system for Wynn's other luxury resorts, particularly the upcoming $3.9 billion UAE project. The timing aligns perfectly with Wynn Al Marjan Island's planned 2027 opening, allowing time to establish relationships with wealthy European clients who frequently travel to the Middle East.

For context, London's high-end gaming market generates approximately £600 million in annual revenue. While Crown London's contribution to Wynn's overall revenue will be modest, its strategic value in cultivating VIP relationships and cross-property marketing opportunities far exceeds its direct financial impact.

This acquisition marks Wynn's first meaningful entry into the European market, filling a important geographic gap in their global portfolio. The choice of a small, exclusive venue rather than a large-scale resort aligns with post-pandemic trends showing increased preference for intimate, high-end experiences over massive gaming floors.

The timing is particularly strategic given the growing luxury tourism connection between London and the UAE. Data shows that 62% of high-net-worth individuals who frequent London's exclusive clubs also travel to the UAE at least twice annually. This creates a natural pipeline for Wynn's upcoming UAE property.

The deal's structure as a members-only club acquisition minimizes regulatory complexity while maximizing access to the elite clientele that drives Wynn's premium business model. This approach offers a lower-risk entry point into the European market compared to developing a new resort, while still capturing the essential high-value customer relationships that fuel Wynn's global growth strategy.

Prestigious Mayfair casino location expands Wynn’s footprint in Europe and the Middle East ahead of Wynn Al Marjan Island opening in the UAE

LAS VEGAS--(BUSINESS WIRE)-- Wynn Resorts today announced that it will acquire Crown London (Aspinalls), a small, members-only casino in the heart of London's upscale Mayfair district. The acquisition is subject to the receipt of customary regulatory approvals, which are anticipated in the second half of 2025.

Wynn Resorts CEO Craig Billings said, “This acquisition of an iconic asset offers us a presence in a global gateway city and will create a conduit for Wynn guests to visit our resorts, particularly Wynn Al Marjan Island which is slated to open in the first quarter of 2027 in Ras Al Khaimah in the United Arab Emirates."

Crown London spans two historic townhouses at 27-28 Curzon Street, Mayfair, London. It offers 20 gaming tables in a variety of sophisticated salons, as well as an intimate restaurant and lounge for entertaining. The casino will operate under the Crown London name until the transaction closes.

ABOUT WYNN RESORTS

Wynn Resorts, Limited is traded on the Nasdaq Global Select Market under the ticker symbol WYNN and is part of the S&P 500 Index. Wynn Resorts owns and operates Wynn Las Vegas (wynnlasvegas.com), Wynn Macau (wynnmacau.com), Wynn Palace, Cotai (wynnpalace.com), and operates Encore Boston Harbor (encorebostonharbor.com). The Company is constructing an Integrated Resort in Ras Al Khaimah, United Arab Emirates, set to open in 2027.

Wynn and Encore Las Vegas consist of two luxury hotel towers with a total of 4,748 spacious hotel rooms, suites, and villas. The resort features approximately 194,000 square feet of casino space, 20 signature dining experiences, 14 bars, two award-winning spas, approximately 513,000 rentable square feet of meeting and convention space, approximately 177,000 square feet of retail space as well as two showrooms, two nightclubs, a beach club, and recreation and leisure facilities, including Wynn Golf Club, an 18-hole championship golf course.

Encore Boston Harbor is a luxury resort destination featuring a 210,000 square foot casino, 671 hotel rooms, an ultra-premium spa, specialty retail, 14 dining and lounge venues, a nightclub and approximately 71,000 square feet of state-of-the-art ballroom and meeting spaces. Situated on the waterfront along the Mystic River in Everett, Massachusetts, the resort has created a six-acre public park and Harborwalk along the shoreline. It is the largest private, single-phase development in the history of the Commonwealth of Massachusetts.

Wynn Macau is a luxury hotel and casino resort located in the Macau Special Administrative Region of the People's Republic of China with two luxury hotel towers with a total of 1,010 spacious rooms and suites, approximately 294,000 square feet of casino space, 14 food and beverage outlets, approximately 31,000 square feet of meeting and convention space, approximately 64,300 square feet of retail space, and recreation and leisure facilities including two opulent spas, a salon and a rotunda show.

Wynn Palace is a luxury integrated resort in Macau. Designed as a floral-themed destination, it boasts 1,706 exquisite rooms, suites and villas, approximately 468,000 square feet of casino space, 14 food and beverage outlets, approximately 37,000 square feet of meeting and convention space, approximately 107,000 square feet of designer retail, SkyCabs that traverse an eight-acre Performance Lake, an extensive collection of rare art, a lush spa, salon and recreation and leisure facilities.

Wynn Al Marjan Island will be the first integrated resort in the United Arab Emirates. Set to open in 2027, the resort will be located 50 minutes from the Dubai International Airport in the emirate of Ras Al Khaimah. Wynn Resorts is developing the project in partnership with Marjan and RAK Hospitality Holding, creating a new category of luxury in the region. The resort will offer 1,542 rooms and well-appointed suites, as well as 22 restaurants, lounges, and bars, a theater, a nightclub, and a beach club adjacent to the Arabian Gulf. In addition, Wynn Al Marjan Island will feature multiple swimming and wading pools, water features, private cabanas, and tropical landscaping, a five-star spa, and a salon. The resort will also include a 15,000-square-meter shopping promenade filled with the world’s top luxury boutiques, and a 7,500-square-meter meetings and events center.

PRESS CONTACT:

Michael Weaver

702-770-7501

Michael.Weaver@wynnlasvegas.com

Source: Wynn Resorts, Limited

FAQ

When will Wynn Resorts complete the acquisition of Crown London casino?

The acquisition is expected to complete in the second half of 2025, subject to regulatory approvals.

How many gaming tables does the WYNN's newly acquired Crown London casino have?

Crown London features 20 gaming tables across various sophisticated salons.

Where is the Crown London casino that WYNN is acquiring located?

The casino is located at 27-28 Curzon Street in London's upscale Mayfair district.

When will WYNN's Al Marjan Island resort in UAE open?

Wynn Al Marjan Island is scheduled to open in the first quarter of 2027 in Ras Al Khaimah, UAE.

Will WYNN change the name of Crown London casino after acquisition?

The casino will continue to operate under the Crown London name until the transaction closes, after which a name change is likely.

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