Wynn Resorts Stock Price, News & Analysis

WynnBET has appointed Ian Williams as Chief Operating Officer, a seasoned professional with 20 years in the gaming industry. Previously President of Online Gaming at Churchill Downs Inc., Williams helped transform its online wagering business into a profitable venture. He will oversee WynnBET's core functions including trading, marketing, and customer service, reporting to Wynn Interactive CEO Craig Billings. Williams has extensive experience securing market access across multiple states and aims to facilitate WynnBET's growth in a competitive landscape.

WynnBET, part of Wynn Resorts, has announced it has secured market access in Louisiana, expanding its footprint to 17 jurisdictions. This includes states such as Arizona, New Jersey, and Michigan, collectively representing about 46% of the U.S. population. WynnBET is in negotiations for access in an additional seven states, potentially increasing coverage to 77% of the U.S. adult population. The company emphasizes that access is subject to regulatory approvals.

WynnBET has partnered with the Indianapolis Colts, becoming the team's Proud Sportsbook Partner. This multi-year agreement includes naming the West Club at Lucas Oil Stadium as the WynnBET Club and introducing a VIP area. Colts legend Robert Mathis will act as a brand ambassador. Fan engagement features include tailgate lounges, prize giveaways, and branding across various Colts media platforms. WynnBET will also sponsor the Official Colts Podcast and have a presence in the team’s radio programming. The partnership aims to enhance the experience for Colts fans.

Genius Sports Limited (NYSE:GENI) has expanded its supplier agreement with WynnBET, now an Approved Sportsbook Operator for the NFL. This partnership will include the provision of official NFL data, play-by-play statistics, and fan engagement solutions. It builds on their existing relationship, enhancing WynnBET's offerings with trading solutions and data from international soccer leagues. The deal marks a strategic move to enhance customer engagement across WynnBET's seven operational states, including New Jersey and Michigan.

WynnBET has launched a new advertising campaign featuring Ben Affleck, Shaquille O'Neal, and Melvin Gregg. Directed by Affleck, the campaign showcases the excitement of WynnBET's sportsbook experience at Wynn Las Vegas. The ads will be broadcast on TV and integrated into the WynnBET app and social media. Affleck, a Boston sports fan, also serves as a strategic consultant for WynnBET. The campaign coincides with WynnBET's expansion into new states and the integration of the Wynn Rewards program into its platforms, enhancing its competitive edge.

WynnBET has integrated its comprehensive Wynn Rewards program into its online sports betting and iGaming platforms as of August 19, 2021. This program allows players to earn rewards through mobile and desktop play, as well as on-property experiences at Wynn Resorts. Early adopters will automatically receive tier upgrades ahead of the NFL season. The program features three tiers: Red, Platinum, and Black, with FREE CREDIT and COMP DOLLARS available for redemption. Wynn Rewards will launch in several states by the end of August 2021.

WynnBET has appointed Shaquille O'Neal as its new brand ambassador, enhancing the app's visibility in the competitive mobile sports betting market. As part of this long-term partnership, O'Neal will contribute as a strategic consultant and participate in advertising across various platforms. He will also engage with fans through events and original content. O'Neal's involvement includes launching 'ShaqPot', a Free To Play game in the WynnBET app. To comply with NBA regulations, he will sell his ownership stake in the Sacramento Kings.