Wolverine Worldwide's Work Group Appoints Mike Maloney as Chief Product Officer
Wolverine World Wide (NYSE: WWW) has appointed Mike Maloney as Chief Product Officer of its Work Group. Maloney brings 19 years of footwear industry experience from companies including Adidas, Under Armour, Columbia Sportswear, and Designer Brands. He will oversee product development, merchandise strategy, and market expansion for brands including Wolverine, CAT Footwear, Bates, Harley-Davidson Footwear, Merrell Work and Hytest. Reporting to Work Group President Tom Kennedy, Maloney's expertise spans merchandising, product development, design, and marketing. His appointment aims to strengthen the company's portfolio approach and expand into adjacent categories, particularly lifestyle.
Wolverine World Wide (NYSE: WWW) ha nominato Mike Maloney come Chief Product Officer del suo Work Group. Maloney porta con sé 19 anni di esperienza nel settore delle calzature, avendo lavorato per aziende come Adidas, Under Armour, Columbia Sportswear e Designer Brands. Si occuperà dello sviluppo dei prodotti, della strategia commerciale e dell'espansione sul mercato per marchi come Wolverine, CAT Footwear, Bates, Harley-Davidson Footwear, Merrell Work e Hytest. Riportando al presidente del Work Group, Tom Kennedy, l'expertise di Maloney spazia tra merchandising, sviluppo prodotto, design e marketing. La sua nomina mira a rafforzare l'approccio del portafoglio dell'azienda ed espandere in categorie adiacenti, in particolare nel lifestyle.
Wolverine World Wide (NYSE: WWW) ha designado a Mike Maloney como Chief Product Officer de su Work Group. Maloney aporta 19 años de experiencia en la industria del calzado de empresas como Adidas, Under Armour, Columbia Sportswear y Designer Brands. Supervisará el desarrollo de productos, la estrategia comercial y la expansión del mercado para marcas como Wolverine, CAT Footwear, Bates, Harley-Davidson Footwear, Merrell Work y Hytest. Reportando al presidente del Work Group, Tom Kennedy, la experiencia de Maloney abarca merchandising, desarrollo de productos, diseño y marketing. Su nombramiento tiene como objetivo fortalecer el enfoque del portafolio de la empresa y expandirse a categorías adyacentes, particularmente en el estilo de vida.
Wolverine World Wide (NYSE: WWW)는 Mike Maloney를 Work Group의 최고 제품 책임자로 임명했습니다. Maloney는 Adidas, Under Armour, Columbia Sportswear 및 Designer Brands의 기업에서 19년간의 신발 산업 경험을 보유하고 있습니다. 그는 Wolverine, CAT Footwear, Bates, Harley-Davidson Footwear, Merrell Work 및 Hytest와 같은 브랜드의 제품 개발, 상품 전략 및 시장 확장을 감독하게 됩니다. Work Group 회장 Tom Kennedy에게 보고하며, Maloney의 전문성은 머천다이징, 제품 개발, 디자인 및 마케팅에 걸쳐 있습니다. 그의 임명은 회사의 포트폴리오 접근 방식을 강화하고 라이프스타일을 포함한 인접 카테고리로 확장하는 것을 목표로 합니다.
Wolverine World Wide (NYSE: WWW) a nommé Mike Maloney au poste de Chief Product Officer de son Work Group. Maloney a 19 ans d'expérience dans l'industrie de la chaussure, ayant travaillé pour des entreprises telles qu'Adidas, Under Armour, Columbia Sportswear et Designer Brands. Il supervisera le développement de produits, la stratégie commerciale et l'expansion du marché pour des marques telles que Wolverine, CAT Footwear, Bates, Harley-Davidson Footwear, Merrell Work et Hytest. Relevant du président du Work Group, Tom Kennedy, l'expertise de Maloney couvre le merchandising, le développement de produits, le design et le marketing. Sa nomination vise à renforcer l'approche de portefeuille de l'entreprise et à se développer dans des catégories adjacentes, en particulier le lifestyle.
Wolverine World Wide (NYSE: WWW) hat Mike Maloney zum Chief Product Officer seiner Work Group ernannt. Maloney bringt 19 Jahre Erfahrung in der Schuhindustrie mit, unter anderem von Unternehmen wie Adidas, Under Armour, Columbia Sportswear und Designer Brands. Er wird die Produktentwicklung, die Merchandise-Strategie und die Markterweiterung für Marken wie Wolverine, CAT Footwear, Bates, Harley-Davidson Footwear, Merrell Work und Hytest leiten. Unter der Berichterstattung an den Präsidenten der Work Group, Tom Kennedy, umfasst Maloneys Fachwissen Merchandising, Produktentwicklung, Design und Marketing. Seine Ernennung zielt darauf ab, den Portfolioansatz des Unternehmens zu stärken und in angrenzende Kategorien, insbesondere im Lifestyle-Bereich, zu expandieren.
- Appointment of experienced industry veteran with 19 years in footwear
- Strategic expansion potential into lifestyle category
- Strengthened product development and merchandising capabilities
- None.
Mr. Maloney has more than 19 years of footwear industry experience at prominent companies such as Adidas, Under Armour, Columbia Sportswear, and Designer Brands. A seasoned product expert, he possesses a unique blend of merchandising, product development and design, and marketing expertise enabling him to approach product strategy from multiple angles. Due to his leadership in global categories and deep understanding of licensing, Maloney is prepared to navigate the complexities of the footwear market effectively.
"Mike's expertise will be instrumental in driving our Work Group vision forward, enabling us to maximize our portfolio approach through his expertise across merchandising, product innovation, and strategy," said Mr. Kennedy. "Additionally, Mike's consumer-first approach and experience in casual and athletic brands will advance our ability to grow in adjacent categories, most prominently lifestyle."
"I'm excited to join the team at Wolverine Worldwide during such a pivotal moment for the organization," said Mr. Maloney. "The direction we are taking in product innovation and brand strategy aligns seamlessly with my vision of creating footwear that truly enhances the lives of our consumers. I look forward to leveraging my extensive experience to elevate our Work Group Brands and develop cutting-edge solutions for the dedicated individuals who depend on our footwear every day as well as create demand-driving products that allow us to reach new consumers."
For more information, please visit Wolverine Boots, Cat Footwear, Harley-Davidson, Bates, Merrell Work and Hytest.
ABOUT WOLVERINE BOOTS AND APPAREL
Wolverine, the 141-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over
ABOUT CAT FOOTWEAR
Cat Footwear, the official footwear licensee of Caterpillar, is committed to extending the Cat brand to consumers around the world. Since 1994, Cat Footwear has been igniting consumers' passion for the Cat brand. What began as a small collection of work boots has grown into a global offering of work boots and lifestyle shoes sold in nearly 140 countries and territories around the world. Cat Footwear is trusted globally by consumers for providing shoes that are as rugged, durable and as unapologetic as Cat earthmovers, so that consumers can break new ground. For more information, visit www.catfootwear.com. Cat Footwear is a division of Wolverine World Wide, Inc. (NYSE: WWW)
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SOURCE Wolverine
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