Wolverine Worldwide Appoints Brett Parent as Chief Strategy Officer
Wolverine World Wide (NYSE: WWW) has appointed Brett Parent as its first Chief Strategy Officer, effective February 3, 2025. Parent, a company veteran with almost two decades of experience, will oversee enterprise strategy development and assess growth opportunities across the company's brand portfolio, which spans 170 countries and territories.
In this newly created role, Parent will lead both the Strategy function and the Consumer Marketing team, supporting enterprise-wide eCommerce growth initiatives. He will report directly to President and CEO Chris Hufnagel and serve on the Executive Team.
Parent has been instrumental in the company's recent turnaround efforts over the past 18 months, previously serving as Vice President of Strategy. His experience includes various leadership roles across both brand and corporate functions within Wolverine's Direct-to-Consumer division.
Wolverine World Wide (NYSE: WWW) ha nominato Brett Parent come primo Chief Strategy Officer, con effetto dal 3 febbraio 2025. Parent, un veterano dell'azienda con quasi due decenni di esperienza, supervisionerà lo sviluppo della strategia aziendale e valuterà le opportunità di crescita nel portafoglio di marchi dell'azienda, che opera in 170 paesi e territori.
In questo nuovo ruolo creato, Parent guiderà sia la funzione Strategia che il team di Marketing Consumatori, sostenendo le iniziative di crescita eCommerce a livello aziendale. Riporterà direttamente al Presidente e CEO Chris Hufnagel e farà parte del Team Esecutivo.
Parent è stato fondamentale negli sforzi di recupero recenti dell'azienda negli ultimi 18 mesi, avendo precedentemente ricoperto il ruolo di Vice Presidente della Strategia. La sua esperienza include vari ruoli di leadership sia nelle funzioni di marchio che in quelle aziendali all'interno della divisione Direct-to-Consumer di Wolverine.
Wolverine World Wide (NYSE: WWW) ha nombrado a Brett Parent como su primer Director de Estrategia, con efecto a partir del 3 de febrero de 2025. Parent, un veterano de la empresa con casi dos décadas de experiencia, supervisará el desarrollo de la estrategia empresarial y evaluará las oportunidades de crecimiento en el portafolio de marcas de la compañía, que abarca 170 países y territorios.
En este nuevo cargo creado, Parent liderará tanto la función de Estrategia como al equipo de Marketing al Consumidor, apoyando las iniciativas de crecimiento de comercio electrónico a nivel empresarial. Reportará directamente al Presidente y CEO Chris Hufnagel y formará parte del Equipo Ejecutivo.
Parent ha sido fundamental en los recientes esfuerzos de reestructuración de la empresa durante los últimos 18 meses, habiendo ocupado previamente el cargo de Vicepresidente de Estrategia. Su experiencia incluye varios roles de liderazgo en funciones tanto de marca como corporativas dentro de la división Directo al Consumidor de Wolverine.
울버린 월드 와이드 (NYSE: WWW)는 2025년 2월 3일부터 브렛 페어런트를 첫 번째 최고 전략 책임자(Chief Strategy Officer)로 임명했습니다. 페어런트는 거의 20년의 경력을 가진 회사 베테랑으로, 기업 전략 개발을 감독하고 170개 국가 및 영토에 걸친 회사 브랜드 포트폴리오의 성장 기회를 평가할 것입니다.
이 새로 창설된 역할에서 페어런트는 전략 기능과 소비자 마케팅 팀 모두를 이끌어 회사 전체의 전자상거래 성장 이니셔티브를 지원할 것입니다. 그는 대통령 겸 CEO인 크리스 허프나겔에게 직접 보고하며, 경영팀에 합류할 것입니다.
페어런트는 지난 18개월 동안 회사의 최근 회복 노력에서 중요한 역할을 해 왔으며, 이전에 전략 부사장으로 재직했습니다. 그의 경험에는 울버린의 DTC(Direct-to-Consumer) 부서 내에서 브랜드 및 기업 기능을 포함한 다양한 리더십 역할이 포함됩니다.
Wolverine World Wide (NYSE: WWW) a nommé Brett Parent comme premier Directeur de la Stratégie, à compter du 3 février 2025. Parent, un vétéran de l'entreprise avec près de deux décennies d'expérience, supervisera le développement de la stratégie d'entreprise et évaluera les opportunités de croissance au sein du portefeuille de marques de l'entreprise, qui s'étend sur 170 pays et territoires.
Dans ce nouveau rôle créé, Parent dirigera à la fois la fonction Stratégie et l'équipe Marketing Consommateur, en soutenant les initiatives de croissance du commerce électronique à l'échelle de l'entreprise. Il rendra directement compte au Président et Directeur Général Chris Hufnagel et sera membre de l'équipe exécutive.
Parent a joué un rôle clé dans les récents efforts de redressement de l'entreprise au cours des 18 derniers mois, ayant précédemment occupé le poste de Vice-Président de la Stratégie. Son expérience comprend divers rôles de leadership tant au sein des fonctions de marque que des fonctions corporatives au sein de la division Direct-au-Consommateur de Wolverine.
Wolverine World Wide (NYSE: WWW) hat Brett Parent zum ersten Chief Strategy Officer ernannt, der am 3. Februar 2025 in Kraft tritt. Parent, ein langjähriger Mitarbeiter des Unternehmens mit fast zwei Jahrzehnten Erfahrung, wird die Entwicklung der Unternehmensstrategie überwachen und Wachstumschancen im Markenportfolio des Unternehmens bewerten, das sich über 170 Länder und Gebiete erstreckt.
In dieser neu geschaffenen Rolle wird Parent sowohl die Strategie-Abteilung als auch das Team für Verbrauchermarketing leiten und die unternehmensweiten E-Commerce-Wachstumsinitiativen unterstützen. Er wird direkt an den Präsidenten und CEO Chris Hufnagel berichten und Teil des Führungsteams sein.
Parent war in den letzten 18 Monaten maßgeblich an den jüngsten Umstrukturierungsmaßnahmen des Unternehmens beteiligt und hatte zuvor die Position des Vizepräsidenten für Strategie inne. Seine Erfahrung umfasst verschiedene Führungspositionen sowohl in Marken- als auch in Unternehmensfunktionen innerhalb der Direct-to-Consumer-Sparte von Wolverine.
- Creation of new strategic leadership position focusing on enterprise growth
- Appointment of experienced internal candidate with 20-year company tenure
- Ongoing business turnaround showing momentum over past 18 months
- Integration of Strategy and Consumer Marketing teams under unified leadership
- None.
Company veteran has played an integral role in the recent business transformation
Brett Parent, Wolverine Worldwide Chief Strategy Officer (Photo: Business Wire)
Mr. Parent joined Wolverine Worldwide’s Direct-to-Consumer division almost two decades ago and has since held a variety of increasingly significant leadership roles across the organization – both in brand and corporate functions – most recently serving as Vice President of Strategy.
“In his time with the Company, Brett’s seen virtually every aspect of our global operations and he has a long track record of success in both building great teams and driving the business,” said Chris Hufnagel, President and CEO of Wolverine Worldwide. “Perhaps most importantly, Brett has been a key architect, trusted advisor, and integral leader of our Company’s turnaround effort over the past 18 months. We look forward to continuing to benefit from his deep experience and strong partnerships to help identify and drive our strategic objectives and deliver better returns for our shareholders.”
“I am honored and grateful to serve as the Company’s first Chief Strategy Officer. We have great brands with tremendous opportunity, and I look forward to building on our current momentum with the global teams to realize Wolverine Worldwide’s full potential around the world,” said Mr. Parent.
ABOUT WOLVERINE WORLDWIDE
Founded in 1883, Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of branded casual footwear and apparel, performance outdoor and athletic footwear and apparel, kids’ footwear, industrial work boots and apparel, and uniform footwear. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies™, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250211281479/en/
CONTACT: Emma Wach, (630) 390-8474
ASSETS: bit.ly/WWWBrettParent
Source: Wolverine World Wide, Inc.
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