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Wolverine Unveils the DuraShocks® SR Icon

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Wolverine, established 141 years ago, has unveiled the DuraShocks® SR Icon 6" Work Boot, reinforcing its dedication to performance comfort. The new boot, part of the DuraShocks® franchise, emphasizes stability, comfort, and safety. Key features include increased PU in the midsole for enhanced support, a lightweight CarbonMAX® toe, and WaterproofPlus technology for dry feet. Available in various styles, including safety-toe, soft-toe, and different heights, the DuraShocks SR Icon is now offered nationwide and on wolverine.com.

Wolverine, fondata 141 anni fa, ha presentato il DuraShocks® SR Icon 6" Work Boot, che rafforza il suo impegno verso il comfort e le prestazioni. Il nuovo stivale, parte della linea DuraShocks®, sottolinea stabilità, comfort e sicurezza. Le caratteristiche principali includono un aumento del PU nella suola intermedia per un supporto maggiore, un puntale lightweight CarbonMAX® e la tecnologia WaterproofPlus per mantenere i piedi asciutti. Disponibile in vari stili, tra cui punta di sicurezza, punta morbida e diverse altezze, il DuraShocks SR Icon è ora offerto a livello nazionale e su wolverine.com.

Wolverine, establecida hace 141 años, ha presentado la DuraShocks® SR Icon 6" Work Boot, reafirmando su dedicación al confort y rendimiento. La nueva bota, parte de la franquicia DuraShocks®, enfatiza la estabilidad, comodidad y seguridad. Las características clave incluyen un aumento del PU en la media suela para un mejor soporte, una punta ligera CarbonMAX® y tecnología WaterproofPlus para mantener los pies secos. Disponible en varios estilos, incluyendo punta de seguridad, punta blanda y diferentes alturas, el DuraShocks SR Icon ahora se ofrece a nivel nacional y en wolverine.com.

141년 전 설립된 Wolverine이 DuraShocks® SR Icon 6" Work Boot를 공개하며 성능과 편안함에 대한 헌신을 강화했습니다. 새로운 부츠는 DuraShocks® 브랜드의 일환으로 안정성, 편안함 및 안전성을 강조합니다. 주요 특징으로는 지원 강화를 위한 미드솔 내 PU의 증가, 경량 CarbonMAX® 발끝, 건조한 발을 위한 WaterproofPlus 기술이 포함됩니다. 안전 발끝, 부드러운 발끝, 다양한 높이 등 여러 스타일로 제공되는 DuraShocks SR Icon은 현재 전국적으로 판매되며 wolverine.com에서 구매할 수 있습니다.

Wolverine, fondée il y a 141 ans, a dévoilé la DuraShocks® SR Icon 6" Work Boot, renforçant son engagement envers le confort de performance. La nouvelle botte, faisant partie de la franchise DuraShocks®, met l'accent sur la stabilité, le confort et la sécurité. Les caractéristiques clés comprennent une augmentation du PU dans la semelle intermédiaire pour un meilleur soutien, une pointe CarbonMAX® légère et la technologie WaterproofPlus pour garder les pieds au sec. Disponible dans divers styles, y compris avec embout de sécurité, embout souple, et différentes hauteurs, la DuraShocks SR Icon est désormais proposée au niveau national et sur wolverine.com.

Wolverine, vor 141 Jahren gegründet, hat den DuraShocks® SR Icon 6" Work Boot vorgestellt und damit sein Engagement für Leistung und Komfort bekräftigt. Der neue Stiefel, Teil der DuraShocks®-Linie, hebt Stabilität, Komfort und Sicherheit hervor. Zu den wichtigsten Merkmalen zählen ein erhöhtes PU in der Zwischensohle für verbesserte Unterstützung, eine leichte CarbonMAX®-Zehenkappe und WaterproofPlus-Technologie für trockene Füße. Der DuraShocks SR Icon ist in verschiedenen Stilen erhältlich, darunter Sicherheitszehen, weiche Zehen und unterschiedliche Höhen, und ist jetzt landesweit erhältlich sowie auf wolverine.com.

Positive
  • Introduction of DuraShocks SR Icon with enhanced stability and cushioning.
  • CarbonMAX® toe offers lightweight protection in extreme temperatures.
  • WaterproofPlus technology ensures dry, comfortable feet.
  • Available in multiple styles and heights, increasing consumer choice.
Negative
  • None.

Updates to its most trusted work boot franchise advances Wolverine's commitment to performance comfort.

ROCKFORD, Mich., Aug. 28, 2024 /PRNewswire/ -- Wolverine®, the 141-year-old boot and clothing company, is thrilled to introduce the newest addition to the longstanding DuraShocks® franchise with its DuraShocks SR Icon 6" Work Boot. This new offering underscores Wolverine's commitment to supporting the American worker, featuring intentional designs that enhance stability, comfort and safety. Every stitch, contour, and material choice are deliberate, resulting in the perfect combination of durability and comfort.

"For more than three decades, Wolverine's DuraShocks technology has been a chart-topper, consistently winning the hearts of consumers with its unsurpassed comfort features," shared Lauren King, Senior Marketing Director at Wolverine. "The DuraShocks SR Icon embodies our unwavering commitment to delivering the new standard of comfort – one that's time-tested and trusted to perform for workers everywhere."

Since 1998, the DuraShocks SR Boot has been a fan favorite celebrated for its guaranteed comfort and recognized for its iconic blue DuraShocks outsole pads. Now, in 2024, the DuraShocks SR Icon, offers an enhanced iteration of this trusted collection. Crafted with meticulous attention to detail, the DuraShocks SR Icon boasts next-level stability and cushioning with a midsole that features increased PU for a wider, cradle-like heel to ensure all-day support and comfort. The innovative CarbonMAX® toe offers lightweight protection without compromising comfort, even in extreme temperatures. And to top it off, Wolverine's WaterproofPlus technology guarantees dry comfortable feet, regardless of the weather.

In addition to the 6" safety-toe style, the DuraShocks SR Icon is also available in soft-toe offerings and varying heights including a slip-on romeo, 8" lace-up style, and pull-on wellington style.

The DuraShocks SR Icon is now available on wolverine.com and nationwide, participating retailers.

ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/wolverine-unveils-the-durashocks-sr-icon-302232212.html

SOURCE Wolverine

FAQ

What is the new Wolverine work boot?

The new Wolverine work boot is the DuraShocks® SR Icon 6" Work Boot.

What features does the DuraShocks SR Icon offer?

The DuraShocks SR Icon offers enhanced stability, increased PU midsole for support, CarbonMAX® toe for lightweight protection, and WaterproofPlus technology.

When was the DuraShocks SR Icon released?

The DuraShocks SR Icon was released on August 28, 2024.

Where can I buy the DuraShocks SR Icon?

The DuraShocks SR Icon is available on wolverine.com and at participating retailers nationwide.

What styles are available for the DuraShocks SR Icon?

The DuraShocks SR Icon is available in safety-toe, soft-toe, slip-on romeo, 8" lace-up, and pull-on wellington styles.

Wolverine World Wide, Inc.

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