Wolverine Assembles Team of Trades Workers and Athletes to Form the "Blue-Collar Crew"
Wolverine, the 141-year-old boot and clothing company, has expanded its NIL partnership with University of Michigan football players to include skilled trades professionals, forming the 'Blue-Collar Crew'. This campaign aims to highlight that being blue-collar is a mindset, not just a line of work. The roster includes eight Michigan football athletes and four trades professionals, along with three Michigan high school students pursuing trades education.
Alongside this initiative, Wolverine has launched the 'Maize and Blue-Collar Collection', a -edition line of University of Michigan branded gear. A portion of sales will benefit Champions Circle, the university's NIL collective. The collection includes hooded canvas and flannel shirt-jacs, a moc toe work boot, and a commemorative 1000 Mile Boot.
Wolverine, l'azienda di stivali e abbigliamento con 141 anni di storia, ha ampliato la sua collaborazione NIL con i giocatori di football dell'Università del Michigan per includere professionisti dei mestieri specializzati, formando il 'Blue-Collar Crew'. Questa campagna mira a evidenziare che essere blue-collar è una mentalità, non solo un tipo di lavoro. La rosa dei partecipanti include otto atleti di football del Michigan e quattro professionisti dei mestieri, insieme a tre studenti delle scuole superiori del Michigan che seguono un'istruzione nei mestieri.
Insieme a questa iniziativa, Wolverine ha lanciato la 'Maize and Blue-Collar Collection', una linea in edizione limitata di articoli brandizzati dell'Università del Michigan. Una parte delle vendite sarà devoluta a Champions Circle, il collettivo NIL dell'università. La collezione include giacche in tela e flanella con cappuccio, stivali da lavoro moc toe e un Boot Commemorativo da 1000 Miglia.
Wolverine, la compañía de botas y ropa de 141 años de antigüedad, ha ampliado su asociación NIL con los jugadores de fútbol de la Universidad de Michigan para incluir profesionales de oficios, creando el 'Blue-Collar Crew'. Esta campaña busca destacar que ser blue-collar es una mentalidad, no solo un tipo de trabajo. La lista incluye a ocho atletas de fútbol de Michigan y a cuatro profesionales de oficios, junto con tres estudiantes de secundaria de Michigan que persiguen educación en oficios.
Junto con esta iniciativa, Wolverine ha lanzado la 'Maize and Blue-Collar Collection', una línea de edición limitada de productos de la marca de la Universidad de Michigan. Una parte de las ventas beneficiará a Champions Circle, el colectivo NIL de la universidad. La colección incluye chaquetas de lona y franela con capucha, una bota de trabajo moc toe y una bota conmemorativa de 1000 millas.
141년 역사의 부츠 및 의류 회사인 울버린이 미시간 대학교 미식축구 선수들과의 NIL 파트너십을 연장하여 숙련된 직업인들을 포함한 'Blue-Collar Crew'를 구성했습니다. 이 캠페인은 블루칼라가 단순한 직업이 아닌 사고방식임을 강조하는 것을 목표로 하고 있습니다. 명단에는 미시간의 미식축구 선수 8명과 기술 직종 전문가 4명, 그리고 기술 교육을 추구하는 미시간 고등학생 3명이 포함되어 있습니다.
이 이니셔티브와 함께 울버린은 미시간 대학교 브랜드 제품의 한정판 라인인 'Maize and Blue-Collar Collection'을 출시했습니다. 매출의 일부는 대학의 NIL 콜렉티브인 챔피언스 서클에 기부될 예정입니다. 이 컬렉션은 후드 캔버스와 플란넬 셔츠, 모크토 작업 부츠, 기념 1000 마일 부츠를 포함합니다.
Wolverine, l'entreprise de bottes et de vêtements âgée de 141 ans, a étendu son partenariat NIL avec les joueurs de football de l'Université du Michigan pour inclure des professionnels des métiers, formant le 'Blue-Collar Crew'. Cette campagne vise à souligner que le statut de blue-collar est un état d'esprit, pas seulement un métier. La liste comprend huit athlètes de football du Michigan et quatre professionnels des métiers, ainsi que trois étudiants des lycées du Michigan poursuivant une formation dans les métiers.
Parallèlement à cette initiative, Wolverine a lancé la 'Maize and Blue-Collar Collection', une ligne limitée d'articles de marque de l'Université du Michigan. Une partie des ventes sera reversée à Champions Circle, le collectif NIL de l'université. La collection comprend des vestes en toile et en flanelle à capuche, une botte de travail moc toe et une botte commémorative de 1000 miles.
Wolverine, das 141 Jahre alte Unternehmen für Stiefel und Bekleidung, hat seine NIL-Partnerschaft mit den Footballspielern der University of Michigan erweitert, um Fachkräfte im Handwerk einzubeziehen und das 'Blue-Collar Crew' zu formen. Diese Kampagne zielt darauf ab, zu betonen, dass blue-collar eine Denkweise ist und keine bloße Berufswahl. Die Liste umfasst acht Footballspieler aus Michigan und vier Handwerksprofis sowie drei Schüler der Michigan High School, die eine Berufsausbildung anstreben.
Parallel zu dieser Initiative hat Wolverine die 'Maize and Blue-Collar Collection' ins Leben gerufen, eine limitierte Produktlinie mit Markenartikeln der University of Michigan. Ein Teil der Verkaufszahlen kommt der Champions Circle, dem NIL-Kollektiv der Universität, zugute. Die Kollektion umfasst Kapuzenjacken aus Canvas und Flanell, einen Moc-Toe-Arbeitsstiefel und einen Gedenkstiefel für 1000 Meilen.
- Renewed and expanded NIL partnership with University of Michigan football players
- Launch of new 'Maize and Blue-Collar Collection' of branded gear
- Portion of sales from the new collection benefits Champions Circle, the University of Michigan's NIL collective
- None.
Building upon its partnership with University of
"The trades workers that keep our country moving day after day deserve to be in the spotlight as much as the collegiate athletes we cheer on every weekend," said Scott Schoessel, Wolverine Boots' Chief Marketing Officer. "As a society, we celebrate the grit and toughness of college football stars getting the job done on the grid iron, but we often overlook those practicing that same work ethic and grind in their professions. Our goal is to show that being blue collar is badass, no matter your trade."
The introduction of Wolverine's Blue-Collar Crew comes alongside the launch of a new collection of game day-ready boots and apparel. Deemed the "Maize and Blue-Collar Collection," the limited-edition University of
- Wolverine x University of Michigan Overman Hooded Canvas Shirt-Jac
- Wolverine x University of Michigan Bucksaw Hooded Flannel Shirt-Jac
- Wolverine x University of Michigan Floorhand Moc Toe Work Boot
- Wolverine x University of Michigan Team #144 Commemorative 1000 Mile Boot
To learn more about Wolverine's Blue-Collar Crew and shop the limited-edition collection of University of
ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over
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SOURCE Wolverine
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