Wolverine and Metallica Scholars Introduce Encore Collaboration
Wolverine and Metallica's All Within My Hands Foundation have launched a new collaboration featuring a limited edition collection, with 50% of sales supporting the Metallica Scholars Initiative. The collection includes three types of boots priced between $150 and $400, along with a hoody, beanie, and graphic t-shirt. Since 2019, Wolverine has donated over $300,000 to this initiative, aimed at enhancing career and technical education in community colleges. The collection is available for pre-sale now and officially launches on Giving Tuesday, Nov. 30.
- 50% of sales from the collection will support the Metallica Scholars Initiative, enhancing education in skilled trades.
- Wolverine has donated over $300,000 to the Metallica Scholars Initiative since 2019.
- The collaboration enhances Wolverine's brand image by associating with a popular band and a meaningful cause.
- The financial impact of the collection's sales on Wolverine's overall revenue remains uncertain.
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ROCKFORD, Mich., Nov. 9, 2021 /PRNewswire/ -- Wolverine and Metallica's All Within My Hands Foundation (AWMH) are coming together to celebrate and support America's future workforce with a new collaboration collection benefiting the Metallica Scholars Initiative. The collaboration will feature an all-new limited edition assortment of three Wolverine boots, a hoody, and beanie, as well as a graphic t-shirt with art by Metallica collaborator Brandon Heart. Available for pre-sale today, the collection will be available on Giving Tuesday (Nov. 30) on wolverine.com.
Wolverine, the 138-year-old boot and clothing brand, has a long-standing commitment to supporting the next generation of skilled trades, and
"We are grateful to be part of helping the world's workforce stay strong through the Metallica Scholars Initiative, and Wolverine shares our passion for supporting and celebrating the people who are the future of the workforce," said Metallica's James Hetfield. "This partnership will continue to shine a light on the opportunities in the skilled trades and support students as they work toward establishing rewarding, sustainable careers."
Inspired by the renowned rock band, the limited-edition Wolverine x Metallica Scholars collection features three fresh boot designs:
- Wolverine 1000 Mile Plain-Toe Rugged (
$400) : Handcrafted in the U.S.A. with matte black Horween leather, this classic boot has a heavy metal edge with AWMH blue stitching, limited edition tongue-tag, metal toe-kicker, and a rugged Vibram outsole. - Wolverine Hellcat UltraSpring Work Boot (
$150 /$155 ): Designed with trade workers in mind, this boot is available in both a soft and safety toe, featuring metallic and AWMH blue details. - Wolverine Hellcat UltraSpring Wedge (
$165) : This every-day-appropriate boot features metallic and AWMH blue details in a casual wedge style.
The collaboration also includes a custom hoody and beanie featuring the Metallica Scholars logo, and a graphic t-shirt featuring artwork by Metallica collaborator Brandon Heart. The custom-designed art is inspired by Metallica's signature aesthetic and features a skull and tool cross bones in tribute to the trades programs the collection is supporting through Metallica Scholars.
Each one of the more than 900 Metallica Scholars students across the country this year will receive a pair of the collaboration work boots and a graphic t-shirt as part of the partnership to celebrate and thank them for pursuing training in the trades.
"We're proud to continue celebrating and supporting the next generation of skilled tradespeople through partnerships with exceptional organizations and initiatives like Metallica Scholars," said Tom Kennedy, global brand president for Wolverine. "We hope Metallica fans will love and wear this collection with pride knowing they are joining us in supporting the future American workforce."
This year's Wolverine x Metallica Scholars collection is available now for pre-sale on wolverine.com/metallica.
ABOUT WOLVERINE
Wolverine, the 138-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Wolverine has contributed more than
ABOUT ALL WITHIN MY HANDS
All Within My Hands (AWMH) is a non-profit, philanthropic organization conceived by the members and management of Metallica and dedicated to creating sustainable communities by supporting workforce education, the fight against hunger, and other critical local services.
ABOUT THE METALLICA SCHOLARS INITIATIVE
Metallica Scholars is a major workforce education initiative that provides direct support to community colleges, in partnership with the American Association of Community Colleges (AACC), to enhance career and technical education programs. These programs provide skills and services to students who are looking to enter a traditional trade or other applied learning program. The program is currently active in 23 community colleges in the United States.
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SOURCE Wolverine
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