Sweaty Betty Expands U.S. Presence With Two New Stores

Rhea-AI Summary

Sweaty Betty, the London-based women's activewear brand owned by Wolverine World Wide (NYSE: WWW), announces expansion with two new U.S. stores in Chicago's Southport neighborhood and Washington, D.C.'s Georgetown area, opened on November 16 and 18, 2024. The brand is also growing in the United Kingdom with new locations in Cardiff and Westfield London, bringing its UK store count to 85. The new U.S. stores will feature Sweaty Betty's premium activewear collection, combining feminine design with technical performance.

Positive

• Expansion into key U.S. markets with two new retail locations
• Continued growth in UK market with two additional stores
• Strong UK presence with 85 total stores

Negative

• None.

Insights

Market Research Analyst

The expansion of Sweaty Betty into Chicago and Washington D.C. represents a strategic but modest growth initiative for Wolverine World Wide. While new store openings indicate business development, the scale of this expansion (2 U.S. stores) is relatively small for a $1.7B market cap company. The activewear market remains highly competitive, dominated by established players like Lululemon and Nike.

The brand's simultaneous expansion in the UK (adding 2 more locations to their existing 85 stores) shows continued focus on their home market. These openings, while positive for brand presence, are unlikely to materially impact WWW's near-term financial performance. The premium positioning and female-focused strategy could help differentiate the brand, but significant market share gains would require more aggressive expansion.

London-based women's activewear brand opens locations in Chicago and Washington, D.C.

ROCKFORD, Mich., Nov. 19, 2024 /PRNewswire/ -- Sweaty Betty, the London-based women's activewear brand, is expanding in the U.S. with two new stores in Chicago's Southport neighborhood and Washington, D.C.'s Georgetown area, which opened on November 16 and 18, 2024, respectively. The brand is owned by Wolverine World Wide, Inc. (NYSE: WWW), a global leader in footwear and apparel known for its portfolio of brands including Merrell and Saucony.

"We are thrilled to open these new locations in Chicago and D.C., which mark an exciting opportunity to connect with new communities and deepen our presence in key markets," said Melissa Mullen, Global Brand President of Sweaty Betty. "We look forward to being part of these vibrant cities, supporting our consumers' active lifestyles, and continuing to grow our global sisterhood."

The Chicago store is located at 3530 N Southport Avenue, Chicago, IL 60657 and the Washington, D.C.'s Georgetown store is located at 3251 M St NW, Washington, DC 20007. Both feature Sweaty Betty's collection of premium activewear, fusing feminine focused design and style with technical performance.

In addition to the two new U.S. locations, the brand is also expanding its footprint in the United Kingdom with a new store in Cardiff, Wales's capital city, and in Westfield London, as part of its growing presence across the country, where it now operates a total of 85 stores.

For more information about Sweaty Betty, please visit sweatybetty.com.

About Sweaty Betty: We've been on a global mission to empower women through fitness and beyond since we burst onto the scene as the OG of female-first activewear back in 1998. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. 

Famed for our eye-catching prints and supportive shapes, our feel-good leggings fuse performance and style through technical fabrics that keep up with you. With over 8,000 five-star reviews, our bestselling Power legging is your 'squat-proof' do-it-all legging for Hiit, studio and hikes, while our Zero Gravity run tights were voted 'Best Leggings' by Women's Running Awards.

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SOURCE Sweaty Betty

FAQ

When did Sweaty Betty open its new stores in Chicago and Washington DC?

Sweaty Betty opened its Chicago store on November 16, 2024, and its Washington, D.C. store on November 18, 2024.

How many stores does Sweaty Betty operate in the United Kingdom?

Sweaty Betty operates 85 stores across the United Kingdom, including recent additions in Cardiff and Westfield London.

Where are the new Sweaty Betty US store locations?

The new stores are located at 3530 N Southport Avenue in Chicago and 3251 M St NW in Georgetown, Washington, D.C.

Which company owns Sweaty Betty (WWW)?

Sweaty Betty is owned by Wolverine World Wide, Inc. (NYSE: WWW), a global footwear and apparel company.