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Saucony’s® New Endorphin Pro+ Sets the Pace for a World Record and Seven Personal Records in Germany
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Last week at the Zollverein Coal Mine in Essen, Germany, Saucony athletes participated in a unique 10-kilometer race showcasing the Endorphin Pro+, their latest carbon-plated running shoe. The event proved successful, with several athletes breaking records, including Otto Kingstedt, who set a new world record for deaf or hard-of-hearing athletes at 29:56. The Endorphin Pro+ features advanced technologies such as SPEEDROLL™ and PWRRUN PB™, aimed at enhancing performance. The shoe is now available for purchase at a retail price of $250.
Positive
Successful launch of the Endorphin Pro+ shoe, showcasing advanced technology.
Several athletes broke personal or world records during the event, boosting brand visibility.
Negative
None.
World-class athletes Grayson Murphy and Jared Ward were victorious in the Fast Future 10-kilometer race
WALTHAM, Mass.--(BUSINESS WIRE)--
Last week in the Zollverein Coal Mine Industrial Complex in Essen, Germany, Saucony athletes took off into the night on an unconventional race in the new Saucony Endorphin Pro+. While an impressive, yet technical course that ran through the unique UNESCO World Heritage Site tested the competitors, the Endorphin Pro+ proved itself by helping break a world record and multiple athletes ran away with personal bests.
(Photo: Business Wire)
Once one of the largest coal mines from the end of the 19th century to the early 20th century, the race site is a symbol of evolutionary transformation. Set on a 1.2km loop directly on the grounds of the coal mine, the race served as the official launch of the Endorphin Pro+, Saucony’s fastest carbon-plated shoe. Engineered with the input from many of the 10km athletes at the event, the Endorphin Pro+ is the latest iterative advancement in the brand’s award-winning Endorphin Collection and features SPEEDROLL™ technology with a carbon-fiber plate and PWRRUN PB™ superfoam.
Making great strides, Otto Kingstedt (SWE) broke his own 10km World Record for deaf or hard-of-hearing athletes, running a time of 29:56 and beating his previous record which stood at 30:06. Additionally, Tom Erling Kårbø (NOR) beat his personal record by 8.8% and Helen Schlachtenhaufen (USA) broke her own record by 2.95%. In the women’s race, Grayson Muphy (USA) took first place with a time of 32:54, beating Katie Holt (UK) who finished second, and Malindi Elmore (CA), fresh off the Tokyo Olympics, was third. On the men’s side, Jared Ward (USA) out-paced Samuel Fitwi (GER) in the final lap to finish first with a time of 28:58, with Dougie Musson (UK) finishing third.
“I'm still fired up after seeing the athletes push themselves to the limits under the lights last night,” said Anne Cavassa, Saucony Brand President. “Watching so many athletes walk away with a new 10km record on a challenging course validates the countless hours we’ve spent working to make a shoe that’s lighter and faster than anything we’ve engineered before. Many of the athletes who competed last night helped us test and retest the shoe to get it exactly right. We obsessed over every stitch and ounce to cut weight without sacrificing performance and the results speak for themselves. We can’t wait to get these in more hands starting Tuesday.”
Following strict COVID-19 protocols, Saucony athletes and attendees were still able to gather safely at the event to celebrate and run together in the exceptional shoe.
Beginning today, the Endorphin Pro+ will be available in a limited-quantity at saucony.com/en/endorphin-pro-plus and select running specialty retailers globally. The Endorphin Pro+ is available in men’s sizes 7-15, and women’s sizes 5-12 with a suggested retail price of $250 / £220 / €250.
Images of the Endorphin Pro+ and race can be found here. A recording of the 10km race in Zollverein, Germany, can be found here, and the complete results are available here.
About Saucony:Saucony, a division of Wolverine World Wide, Inc. (NYSE:WWW), is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony exists to empower the human spirit, with every stride, on every run, in every community. The brand’s call to action, Run for Good, is Saucony’s invitation to people everywhere to experience the transformative power of running. Saucony’s award-winning innovations include PWRRUN™ PB, PWRRUN+™, and FORMFIT™. At Saucony, a good day is when we run. A better day is when we inspire others to run. For more information, go to www.saucony.com.
About Zollverein: Zollverein was the world's largest and most modern coal-mining facility and a leading example of the development of heavy industry in Europe. At its peak, 8,000 miners worked day and night in the mines and the buildings above ground. Coal was mined and processed at the mine for 135 years, before the mine was decommissioned in 1986. Today, with its Bauhaus-influenced design, the mine is a triumph of modern industrial architecture and a center for art and culture.
