MERRELL WINS FIRST REGGIE AWARD FOR "MAKE YOUR MILES WILD" BRAND CAMPAIGN

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04/20/2022 - 10:48 AM

ROCKFORD, Mich., April 20, 2022 /PRNewswire/ -- Merrell®, the leading outdoor performance and lifestyle brand, has been awarded its first Association of National Advertisers (ANA) REGGIE Award for its Trail Running Month: Make Your Miles Wild campaign. The campaign took home a silver award in the Small Budget Brand Activation Marketing category.

Merrell and its agency partners, Supply + Demand and Words from the Woods, collaborated on the campaign which featured a strategic mix of social media, digital programming including email, display and paid social, influencers and brand ambassadors with the goal of reframing how consumers view trail running.

"Our goal as a brand is to share the simple power of being outside with everyone, and the Make Your Miles Wild campaign was our call to action to get everyday runners to add a little nature to their routine," said Janice Tennant, chief marketing officer of Merrell. "We are honored to be named among incredible brands this year."

The annual REGGIE Awards recognize the best brand, media, and brand activation marketing campaigns and are selected by a jury of industry leaders as best-in-class examples of marketing that both builds a brand's image and drives a specific consumer action.

For more information on Merrell, please visit merrell.com.

ABOUT MERRELL:
Merrell® exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to confidently explore the outdoors. Visit Merrell.com or follow us on social @Merrell. Merrell® is a division of Wolverine World Wide, Inc.(NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.

ABOUT THE REGGIE AWARDS:
Since 1983 the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring" with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class" from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.

ABOUT THE ANA:
The ANA's (Association of National Advertisers) mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.