MERRELL DISRUPTS HIKE FOOTWEAR WITH SPEEDARC SURGE BOA: A LIGHTWEIGHT FUSION FOR EFFORTLESS HIKING
Merrell has unveiled the SpeedARC Surge BOA, an innovative hiking sneaker launching globally on January 7, 2025, at $290. The shoe features the new SpeedARC™ midsole system with active response coils, incorporating FloatPro™ technology and Flexplate™, delivering 100% more energy return than leading hiking footwear.
The design includes a nitrogen-injected supercritical foam called FloatPro+ SC, with two individual midsole layers separated by a nylon Flexplate™. This construction creates a unique stabilizing platform where the lower foam absorbs terrain shock while the upper foam manages gait cycle impact. The shoe features a double BOA® lacing system and Matryx® upper for precise fit adjustments.
Named one of TIME's Best Inventions of 2024, the SpeedARC Surge BOA aims to bridge the gap between urban and trail environments, offering enhanced comfort and performance for both settings.
Merrell ha presentato la SpeedARC Surge BOA, una sneaker da hiking innovativa che sarà lanciata a livello globale il 7 gennaio 2025, al prezzo di 290 dollari. La scarpa è dotata del nuovo SpeedARC™ midsole system con molle di risposta attiva, che incorpora la tecnologia FloatPro™ e Flexplate™, garantendo un ritorno energetico superiore del 100% rispetto alle scarpe da hiking più comuni.
Il design include una schiuma supercritica a base di azoto chiamata FloatPro+ SC, con due strati di intersuola separati da una Flexplate™ in nylon. Questa costruzione crea una piattaforma stabilizzante unica, dove la schiuma inferiore assorbe gli urti del terreno mentre la schiuma superiore gestisce l'impatto del ciclo di camminata. La scarpa presenta un sistema di allacciatura BOA® doppio e una tomaia Matryx® per adattamenti precisi della vestibilità.
Nominata tra le Migliori Invenzioni del 2024 da TIME, la SpeedARC Surge BOA è progettata per colmare il divario tra ambienti urbani e sentieri, offrendo maggiore comfort e prestazioni in entrambi i contesti.
Merrell ha presentado la SpeedARC Surge BOA, una innovadora zapatilla de senderismo que se lanzará a nivel mundial el 7 de enero de 2025, con un precio de 290 dólares. El zapato cuenta con el nuevo SpeedARC™ midsole system con bobinas de respuesta activa, que incorpora la tecnología FloatPro™ y Flexplate™, ofreciendo un retorno de energía del 100% más que el calzado de senderismo líder.
El diseño incluye una espuma supercrítica inyectada con nitrógeno llamada FloatPro+ SC, con dos capas de media suela individuales separadas por una Flexplate™ de nylon. Esta construcción crea una plataforma estabilizadora única donde la espuma inferior absorbe el impacto del terreno mientras que la espuma superior gestiona el impacto del ciclo de marcha. El zapato cuenta con un sistema de cordones BOA® doble y una parte superior Matryx® para ajustes de ajuste precisos.
Nominada como una de las Mejores Invenciones de 2024 por TIME, la SpeedARC Surge BOA busca cerrar la brecha entre los entornos urbanos y los senderos, ofreciendo mayor comodidad y rendimiento en ambos escenarios.
Merrell는 SpeedARC Surge BOA를 공개했습니다. 이 혁신적인 등산 스니커즈는 2025년 1월 7일에 전 세계적으로 출시될 예정이며 가격은 290달러입니다. 이 신발은 능동 반응 코일이 장착된 새로운 SpeedARC™ 미드솔 시스템을 특징으로 하며, FloatPro™ 기술과 Flexplate™를 통합하여 기존 등산화보다 100% 더 높은 에너지 반환을 제공합니다.
디자인에는 FloatPro+ SC라는 질소 주입 초임계폼이 포함되어 있으며, 나일론 Flexplate™로 분리된 두 개의 개별 미드솔 레이어가 있습니다. 이러한 구조는 아랫부분의 폼이 지면의 충격을 흡수하는 반면 윗부분의 폼이 보행 사이클의 충격을 관리하는 독특한 안정화 플랫폼을 생성합니다. 신발은 두 개의 BOA® 조여 주기 시스템과 정밀한 맞춤 조정을 위한 Matryx® 상단을 갖추고 있습니다.
TIME의 2024년 최고의 발명품 중 하나로 선정된 SpeedARC Surge BOA는 도시 환경과 트레일 환경 간의 간격을 메우는 것을 목표로 하며, 두 환경 모두에 대해 향상된 편안함과 성능을 제공합니다.
Merrell a dévoilé la SpeedARC Surge BOA, une sneaker de randonnée innovante qui sera lancée mondialement le 7 janvier 2025 à 290 $. La chaussure est dotée du nouveau SpeedARC™ système de semelle intermédiaire avec des ressorts de réponse active, intégrant la technologie FloatPro™ et Flexplate™, offrant un retour d'énergie supérieur de 100 % par rapport aux chaussures de randonnée phares.
Le design comprend une mousse supercritique injectée d'azote appelée FloatPro+ SC, avec deux couches de semelle intermédiaire individuelles séparées par une Flexplate™ en nylon. Cette construction crée une plateforme stabilisatrice unique où la mousse inférieure absorbe les chocs du terrain tandis que la mousse supérieure gère l'impact du cycle de marche. La chaussure dispose d'un système de laçage BOA® double et d'une tige Matryx® pour des ajustements précis.
Nommée parmi les Meilleures Inventions 2024 par TIME, la SpeedARC Surge BOA vise à réduire l'écart entre les environnements urbains et les sentiers, offrant un confort et des performances améliorés dans les deux contextes.
Merrell hat den SpeedARC Surge BOA vorgestellt, einen innovativen Wanderschuh, der weltweit am 7. Januar 2025 für 290 Dollar auf den Markt kommt. Der Schuh verfügt über das neue SpeedARC™ Zwischensohlensystem mit aktiven Rückstoßspulen und integriert FloatPro™-Technologie sowie Flexplate™, die einen 100% höheren Energie-Rückgewinn im Vergleich zu herkömmlichem Wanderschuhwerk bieten.
Das Design umfasst einen mit Stickstoff injizierten superkritischen Schaum namens FloatPro+ SC, mit zwei einzelnen Zwischensohlenschichten, die durch eine Nylon-Flexplate™ voneinander getrennt sind. Diese Konstruktion schafft eine einzigartige Stabilisierungselement, bei dem der untere Schaum den Schock des Geländes absorbiert und der obere Schaum den Aufprall des Gangzyklus verwaltet. Der Schuh verfügt über ein doppeltes BOA®-Schnürsystem und eine Matryx®-Oberfläche für präzise Anpassungen der Passform.
Die SpeedARC Surge BOA wurde von TIME als eine der Besten Erfindungen 2024 ausgezeichnet und zielt darauf ab, die Lücke zwischen urbanen und Wanderumgebungen zu überbrücken, indem sie sowohl in städtischen als auch in natürlichen Umgebungen erhöhten Komfort und Leistung bietet.
- Revolutionary design providing 100% more energy return than competitors
- Recognition as TIME's Best Inventions of 2024
- Premium positioning with $290 price point indicating strong margin potential
- High price point ($290) may limit mass market adoption
Insights
The SpeedARC Surge BOA represents a significant technological advancement in the hiking footwear segment. The FloatPro+ SC nitrogen-injected foam and dual-layer midsole construction with nylon Flexplate™ marks a departure from traditional hiking boot design. At
The inclusion in TIME's Best Inventions of 2024 validates the product's innovation, though the high price point may limit mass market adoption. The 100% increase in energy return compared to competitors could disrupt the hiking footwear market, potentially driving increased market share for Merrell and parent company Wolverine Worldwide (WWW).
For investors, this launch signals Merrell's strategic shift toward premium, technology-driven products. The timing aligns with growing outdoor recreation trends and consumer preference for versatile footwear that transitions between urban and outdoor environments.
This product launch is strategically significant for WWW's market position. The BOA® Fit System and Matryx® upper partnerships demonstrate supply chain advantages and premium material sourcing capabilities. The January 7 global launch timing capitalizes on post-holiday consumer spending and early-year fitness resolutions.
The
The innovative brand reinvents sole construction to deliver
With the launch, Merrell is introducing the SpeedARC™ midsole system featuring active response coils, an innovative construction crafted with the latest FloatPro™ technology and Flexplate™. The proprietary design is made up of coil-like shapes to work in harmony with the layered nylon plate, delivering shock-absorbing stability and energy return, making the next step effortless to set your hike free.
Merrell's design team was inspired to recreate the shock absorption system of a high-clearance vehicle as a shoe – to use its power for rebound and transform unstable trail surfaces into energy. The light hiking shoe seamlessly transitions from city streets to rugged trails with unmatched comfort and cutting-edge technology.
"We've purposefully built the SpeedARC Surge BOA to return every ounce of energy you put in, taking each stride and propelling it forward," said Merrell Senior Design Director Ian Cobb. "With double the energy return found in our independent lab tests, it keeps your feet feeling cushioned and comfortable every step of the way so you can experience a motion that knows no bounds and zero limitations. This shoe will make your four miles feel like two."
The SpeedARC Surge BOA introduces a new nitrogen-injected supercritical foam called FloatPro+ SC, providing improved cushion and propulsion. The FloatPro+ SC Foam sole is doubled up as two individual midsole layers and separated by an exposed nylon Flexplate™ feature in an innovative sandwich construction.
The innovative construction creates a unique stabilizing platform: the foam midsole closest to the ground absorbs the shock of hiking on rocks and uneven terrain, while the foam midsole closest to the foot absorbs and rebounds the body's gait cycle. The nylon Flexplate™ feature separates the
The SpeedARC Surge BOA introduces effortless hiking with:
- Revolutionary Energy Return: Featuring a new type of construction layering to ensure the hiker moves with less effort and maximum efficiency and reduced energy loss
- Advanced Midsole System: A first-of-its-kind system featuring double dual-density supercritical foam midsoles, integrated with a high-performance nylon Flexplate™, provides unparalleled cushioning and stability for all-day activity
- Precision Fit Technology: The innovative double BOA® lacing system enables rapid and specialized adjustments, securing your foot within the Matryx® upper, which is a high-performance fabric made to provide lightweight, breathable and durable support for combined precision fit to create enhanced performance
Merrell's SpeedARC Surge BOA has a dynamic lock down fit for the best hiking experience. The BOA® Fit System is engineered to deliver micro-adjustable precision fit by turning a knob to tighten, loosen and snap laces into place. Paired with the full Matryx® upper by Chamatex with a knit bootie collar construction, Merrell has created a solid, disruptive package in a lightweight hiking shoe.
The slim hiker was named one of TIME's Best Inventions of 2024 for its adaptability and immediate cushioning. For more than two decades, TIME editors have highlighted the most impactful new products that are changing lives.
"We're transforming expectations and reimagining what hike can be, where it can take you and how a hiking shoe looks, to give you a sense of confidence on each hike," said Cobb.
The SpeedARC Surge BOA is engineered for adaptability, further expanding the horizons of traditional hiking footwear. It will be available in men's and women's sizes, and retails for
ABOUT MERRELL:
Merrell exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to explore the outdoors confidently. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. Visit Merrell.com or follow us on social @Merrell. Merrell is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's, and uniform footwear and apparel.
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SOURCE Merrell
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