Merrell Debuts Extensions of its Most Popular Hiking Boot Franchise with the Moab Speed and Moab Flight

Rhea-AI Summary

Merrell has launched two new products, the Moab Speed hiking shoe and Moab Flight trail running shoe, expanding its popular hiking boot franchise. These shoes cater to outdoor enthusiasts seeking stylish, athletic footwear. Key features include lightweight design, improved traction from Vibram's Traction Lug technology, and eco-friendly materials. The Moab series has served over 20 million consumers since 2007. Merrell aims to inspire new hikers with its Step Further campaign while celebrating its 40th anniversary in 2021.

Positive

• Launch of Moab Speed and Moab Flight enhances product line.
• Utilization of innovative Vibram Traction Lug technology improves traction by up to 50%.
• Moab footwear series has reached over 20 million consumers since 2007.

Negative

• None.

ROCKFORD, Mich., March 24, 2021 /PRNewswire/ -- Merrell is expanding its top-selling hiking boot franchise to continue to meet the needs of new and diverse outdoor consumers that are seeking trail-ready, athletic, and stylish footwear. The Moab Speed and Moab Flight, a light hiking shoe and trail running shoe that sit in the athletic outdoor hybrids category, are now available on Merrell.com and at select retailers around the world.

Since its inception in 2007, the Moab hiking boot has been the gateway footwear to the outdoors for more than 20 million people around the globe. Built with the same comfort and fit the Moab is known for, the Moab Speed hiking shoe and Moab Flight trail running shoe deliver features specific to those exploring the outdoors in a variety of ways.

• The Moab Speed hiking shoe is a lightweight, protective hybrid designed to provide the confidence to tackle any trail. The lightweight hiker is first-to-market with utilizing Vibram's newest innovation, 'Vibram® Traction Lug' - a technology which uses micro lug features to make a macro difference. The technology increases lug surface area by up to 50%, and results in significantly increased traction and stability. Other features include a Vibram® Ecostep outsole which is made from a minimum of 30% recycled rubber, a FloatPro® midsole, a rock plate, and recycled laces and mesh lining. The Moab Speed hiking shoe comes in low, mid, and Gore-Tex® options.
• The Moab Flight is a protective, cushioned trail running shoe designed to provide underfoot confidence in any trail condition. Top features include a woven jacquard and recycled mesh upper, a FloatPro® midsole, a recycled Vibram® Ecostep outsole, and 10mm drop with 3mm lug depth.

"At Merrell, we exist to share the simple power of being outside. The introduction of our Moab Speed hiking shoe and Moab Flight trail running shoe comes at a time when consumers are sticking close to home and have a renewed need to experience the outdoors, either for the first time or in a new way," says Shaun Bohnsack, VP of Product Management at Merrell. "They're asking for a blend of outdoor function and style in their shoes and boots and the new lightweight options of our Moab Speed and Moab Flight deliver upon these needs and offer a new take on our most popular hiking boot franchise."

Merrell will be celebrating the launch of the Moab Speed and Moab Flight throughout the year with their Step Further campaign that aims to inspire the next generation of hikers to go a step further than they, or anyone who came before them, ever thought possible.

For more information on the Moab Speed hiking shoe and Moab Flight trail running shoe, please reach out to the contact below or visit the Merrell newsroom.

ABOUT MERRELL  
Merrell® exists to share the simple power of being outside. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to confidently explore the outdoors. Merrell is celebrating its 40^th birthday in 2021 with a mission to build an inclusive and sustainable outside environment for future generations to enjoy. Visit Merrell.com, the Merrell Newsroom, or follow us on social @Merrell.  Merrell® is a division of Wolverine World Wide (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel.  

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SOURCE Merrell

FAQ

What new products did Merrell launch on March 24, 2021?

Merrell launched the Moab Speed hiking shoe and Moab Flight trail running shoe.

What is the significance of the Moab series for Merrell?

The Moab series has served over 20 million consumers since its inception in 2007.

What technology does the Moab Speed shoe feature?

The Moab Speed shoe features Vibram's Traction Lug technology, enhancing traction and stability.

How is Merrell celebrating its 40th anniversary in 2021?

Merrell is celebrating its 40th anniversary with the launch of new products and the Step Further campaign to inspire new hikers.