MERRELL ANNOUNCES RICHARD McLEOD AS CHIEF MARKETING OFFICER
Merrell, the leading hiking and outdoor footwear brand, has appointed Richard McLeod as Chief Marketing Officer. McLeod will report to Global Brand President Janice Tennant and lead Merrell's global marketing efforts to strengthen the brand's position in the outdoor active and lifestyle space.
McLeod brings over two decades of senior leadership experience, most recently serving as Vice President, Chief Marketing Officer at Champion, where he enhanced market presence through consumer insights and brand development. Previously, he held the position of Senior Vice President of Brand at Canada Goose, overseeing brand evolution and growth.
Merrell, il principale marchio di calzature per escursionismo e attività all'aperto, ha nominato Richard McLeod come Chief Marketing Officer. McLeod riporterà al Presidente Globale del Brand Janice Tennant e guiderà gli sforzi di marketing globale di Merrell per rafforzare la posizione del marchio nel settore delle attività all'aperto e dello stile di vita.
McLeod porta con sé oltre due decenni di esperienza nella leadership senior, avendo recentemente ricoperto il ruolo di Vice Presidente, Chief Marketing Officer presso Champion, dove ha migliorato la presenza sul mercato grazie a intuizioni sui consumatori e sviluppo del marchio. In precedenza, ha ricoperto la posizione di Vice Presidente Senior del Brand presso Canada Goose, supervisionando l'evoluzione e la crescita del marchio.
Merrell, la marca líder en calzado de senderismo y actividades al aire libre, ha nombrado a Richard McLeod como Director de Marketing. McLeod reportará a la Presidenta Global de la Marca Janice Tennant y dirigirá los esfuerzos de marketing global de Merrell para fortalecer la posición de la marca en el espacio de actividades al aire libre y estilo de vida.
McLeod aporta más de dos décadas de experiencia en liderazgo senior, habiendo servido más recientemente como Vicepresidente y Director de Marketing en Champion, donde mejoró la presencia en el mercado a través de conocimientos del consumidor y desarrollo de marca. Anteriormente, ocupó el cargo de Vicepresidente Senior de Marca en Canada Goose, supervisando la evolución y el crecimiento de la marca.
Merrell은 등산과 아웃도어 신발의 선두 브랜드로, Richard McLeod를 최고 마케팅 책임자로 임명했습니다. McLeod는 글로벌 브랜드 회장 Janice Tennant에게 보고하며, Merrell의 글로벌 마케팅 노력을 이끌어 아웃도어 활동 및 라이프스타일 분야에서 브랜드의 입지를 강화할 것입니다.
McLeod는 최근 Champion에서 부사장 겸 최고 마케팅 책임자로 일하며 소비자 통찰력과 브랜드 개발을 통해 시장 존재감을 강화한 20년 이상의 고위 리더십 경험을 가지고 있습니다. 이전에는 Canada Goose에서 브랜드 수석 부사장직을 맡아 브랜드의 진화와 성장을 감독했습니다.
Merrell, la marque leader dans le domaine des chaussures de randonnée et de plein air, a nommé Richard McLeod au poste de Directeur Marketing. McLeod reportera à Janice Tennant, Présidente Globale de la Marque, et dirigera les efforts marketing mondiaux de Merrell pour renforcer la position de la marque dans l'espace des activités de plein air et du style de vie.
McLeod apporte plus de deux décennies d'expérience en leadership, ayant récemment occupé le poste de Vice-Président, Directeur Marketing chez Champion, où il a amélioré la présence sur le marché grâce à des insights consommateurs et au développement de la marque. Auparavant, il a été Vice-Président Senior de la Marque chez Canada Goose, supervisant l'évolution et la croissance de la marque.
Merrell, die führende Marke für Wander- und Outdoor-Schuhwerk, hat Richard McLeod zum Chief Marketing Officer ernannt. McLeod wird an die globale Markenpräsidentin Janice Tennant berichten und die globalen Marketingaktivitäten von Merrell leiten, um die Position der Marke im Bereich Outdoor-Aktivitäten und Lifestyle zu stärken.
McLeod bringt über zwei Jahrzehnte an Erfahrung in der Führungsebene mit, zuletzt als Vizepräsident und Chief Marketing Officer bei Champion, wo er die Marktpräsenz durch Verbrauchereinsichten und Markenentwicklung verbessert hat. Zuvor war er Senior Vice President of Brand bei Canada Goose und überwachte die Markenentwicklung und -wachstum.
- Appointment of experienced CMO with over 20 years of senior leadership experience
- Strategic hire from major brands (Champion, Canada Goose) with proven track record in global brand building
- Addition of expertise in consumer insights and brand development to leadership team
- None.
"Rich is widely recognized as a consumer-obsessed leader and builder of talent with a track record of growing brands through strong consumer demand creation and retail execution," said Tennant. "Rich's depth of experience will help position Merrell for long-term growth."
McLeod's experience has spanned over two decades in senior leadership roles, and his career has been marked by a dedication to building globally recognized brands, fostering consumer connections, and driving strategic initiatives that deliver long-term growth and cultural relevance. He was most recently Vice President, Chief Marketing Officer at Champion, a global leader in iconic apparel brands, where he led the development of strategy and enhanced Champion's market presence using consumer insights, brand development, creative storytelling and innovation. Prior to Champion, McLeod was Senior Vice President of Brand at Canada Goose, responsible for brand evolution, growth and performance.
"I am thrilled to join Merrell, a brand with a rich heritage and global impact," said McLeod. "I look forward to developing world class marketing strategies that inspire more people to embrace the outdoors, connect with the brand, and drive the brand's future growth."
ABOUT MERRELL:
Merrell exists to share the simple power of being outside and is committed to building an inclusive and sustainable environment for future generations to enjoy. As the global leader in outdoor active footwear with the Moab hiking boot and Jungle Moc, Merrell is focused on merging performance, styling, and comfort to empower all people to explore the outdoors confidently. The brand was recently named Footwear News' 2022 Brand of the Year for promoting a more diverse vision of the outdoors. To Learn more about the brand, visit Merrell.com or follow us on social @Merrell. Merrell is a division of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children, and uniform footwear and apparel.
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SOURCE Merrell
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