STOCK TITAN

From Bourbon Barrels to Boots: Wolverine and Old Rip Van Winkle Distillery Showcase American Craftsmanship With A Second Batch of Limited Edition Boots

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary

Wolverine and Old Rip Van Winkle Distillery have launched a new limited-edition boot, the Wolverine x Old Rip Van Winkle 1000 Mile boot, now available for pre-order. This collaboration, resulting from a successful first batch, donates 100% of revenue to the mikeroweWORKS Foundation to support skilled trades education. The boots, priced at $400, feature unique Horween Whiskey Predator leather and handcrafted components from bourbon barrels. They honor American craftsmanship and the skilled workers behind these products, with a release date set for October 14, 2021.

Positive
  • 100% of revenue from boot sales goes to mikeroweWORKS Foundation for scholarships.
  • The collaboration highlights American craftsmanship and supports skilled trades.
  • Boots made with durable materials, enhancing brand reputation.
  • Limited-edition product could attract collectors and boost sales.
Negative
  • High price point of $400 may limit customer base.

ROCKFORD, Mich., Sept. 28, 2021 /PRNewswire/ -- For a second year Wolverine and Old Rip Van Winkle Distillery have come together to showcase true American craftsmanship with a new limited-edition Wolverine 1000 Mile boot, available today for pre-order. Once again, 100% of the revenue from the sale of these boots will go to the mikeroweWORKS Foundation Work Ethic Scholarship Program to help support the next generation of skilled tradespeople.

Following a successful first collaboration, the Batch 2 Wolverine x Old Rip Van Winkle 1000 Mile boot honors both companies' commitments to creating the finest quality products through American workers. The new boot has a distinct look to distinguish from last year's batch, perfect for collectors looking to celebrate boots and bourbon still created largely the same way they were more than a century ago.  

"This collaboration celebrates and supports the hard-working people behind our products," said Devon Vanoostveen, brand representative for Wolverine. "These rugged boots and fine bourbons would not be possible without the skills and dedication of so many blue-collar workers; farmers, coopers, carpenters, distillery workers, truck drivers, and shoemakers, to name a few."

Batch 2 of the Wolverine x Old Rip Van Winkle collaboration draws inspiration from the barrels that house the legendary Old Rip Van Winkle bourbons for 10 to 23 years. Made in the USA, this year's boot features a classic moc toe design and is made with Horween Whiskey Predator leather – a rugged leather meant to stand the test of time that only gets better with age. The heels are handcrafted from the wood of the bourbon barrels that held this year's release of Old Rip Van Winkle 10 Year bourbon. The boots are finished with a hand-numbered, textile tongue tag that reflects the individual craftsmanship put into each pair.

"We're thrilled to once again partner with Wolverine, a company that puts as much passion and care into creating their boots as we do our bourbon," said Preston Van Winkle, fourth generation business owner of Old Rip Van Winkle. "Together, we're able to honor our shared commitment to craft while also supporting America's future workforce, inspiring a new generation to take pride in working with their hands."

Batch 2 of the Wolverine x Old Rip Van Winkle limited edition boots are available for pre-order now, ahead of the release date of October 14, 2021. They can be purchased for $400 at wolverine.com/oldrip.

ABOUT WOLVERINE 
For over 135 years, Wolverine has taken pride in crafting durable boots with unrivaled craftsmanship. Today, Wolverine offers footwear, apparel and accessories to get the job done. Committed to supporting those in the skilled trades, Wolverine's Project Bootstrap was formed in 2014 to celebrate the spirit of the American blue collar worker and to help build the next generation of skilled tradespeople. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine Worldwide Inc. (NYSE: WWW) 

ABOUT OLD RIP VAN WINKLE 
The Old Rip Van Winkle Distillery has a four-generation history, starting in the late 1800s with Julian P. "Pappy" Van Winkle Sr., and continuing today with Julian III and Preston Van Winkle

From its early roots as the Stitzel-Weller Distillery in South Louisville to the selling of the Distillery in 1972 while resurrecting the Old Rip Van Winkle label at the same time, and following with new, original expressions in the early 1980s, the Van Winkle story has been one of perseverance and survival.   

In 2002 the Van Winkles found joined forces with Buffalo Trace Distillery in Franklin County, Frankfort, KY. All of the Van Winkle's whiskey production now takes place at Buffalo Trace Distillery under the same strict guidelines the family has always followed. For more information on the Van Winkle family of bourbon please visit www.oldripvanwinkle.com.  

ABOUT THE MIKEROWEWORKS FOUNDATION 
The mikeroweWORKS Foundation is a 501(c)(3) public charity that works hard to debunk myths and misperceptions about the trades and help close the skills gap. As CEO, Mike Rowe speaks regularly about the country's dysfunctional relationship with work and challenges the persistent belief that a four-year degree is the best path for the most people. Through its Work Ethic Scholarship Program, the mikeroweWORKS Foundation provides financial assistance to people getting trained for in-demand, skilled jobs. Since its inception, it has granted, or helped facilitate the granting of, more than $6 million in support of technical and vocational education. 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/from-bourbon-barrels-to-boots-wolverine-and-old-rip-van-winkle-distillery-showcase-american-craftsmanship-with-a-second-batch-of-limited-edition-boots-301385959.html

SOURCE Wolverine

FAQ

When is the release date for the Wolverine x Old Rip Van Winkle boot?

The release date for the Wolverine x Old Rip Van Winkle boot is October 14, 2021.

How much do the Wolverine x Old Rip Van Winkle boots cost?

The Wolverine x Old Rip Van Winkle boots are priced at $400.

Where can I pre-order the Wolverine x Old Rip Van Winkle boots?

You can pre-order the Wolverine x Old Rip Van Winkle boots at wolverine.com/oldrip.

What is the purpose of the collaboration between Wolverine and Old Rip Van Winkle?

The collaboration aims to support the mikeroweWORKS Foundation's scholarship program for skilled trades.

What materials are used in the Wolverine x Old Rip Van Winkle boots?

The boots are made with Horween Whiskey Predator leather and handcrafted components from bourbon barrels.

Wolverine World Wide, Inc.

NYSE:WWW

WWW Rankings

WWW Latest News

WWW Stock Data

1.79B
78.66M
1.76%
94.86%
4.39%
Footwear & Accessories
Footwear, (no Rubber)
Link
United States of America
ROCKFORD